ዲዛይን Johnnie Walker Limited Edition ናይ ህያብ መዐሸጊ ብ Ofen Hu ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2022 ናይ ወርቂ ሽልማት A' Design Award እዩ።
ወርቂማዕሸጊ· 2022
Johnnie Walker Limited Edition ናይ ህያብ መዐሸጊ
ብ Ofen Hu
ዓሚል: Diageo Foreign Wine Trading (Shanghai) Co., Ltd
ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ወርቂ ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #138822 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Johnnie Walker Limited Edition ናይ ህያብ መዐሸጊ
ጆኒ ዎከር ሊሚትድ ኤዲሽን ንበዓል ማእከላይ ቀውዒ ኣብ ቻይና ዝተዘርግሐ ናይ ዊስኪ ጥርሙዝ ናይ ህያብ መዐሸጊ ዲዛይን እዩ። በዓል ማእከላይ ቀውዒ ንዳግመ-ምትእኽኻብ ስድራቤት ኣገዳሲ ግዜ ስለዝኾነ፡ ቴማታት እቲ ዲዛይን ቤት፡ ዳግመ-ምትእኽኻብን ስምዒትን እዮም። እቲ ዲዛይን ካብ ኣፍደገታትን መሳኹትን ባህላዊ ቻይናዊ ስነ-ህንጻ ዝተወስደ እዩ። እቲ ደጋዊ ሳጹን ከም ድርብ ማዕጾ ይኽፈት፡ ብማእከል ብዘሎ መጠወቒ ማግኔት ተዓጽዩ ይተሓዝ፡ ከምኡውን ነቲ ኣብ ውሽጡ ዘሎ ጥርሙዝ የርኢ። ኦርኪድ፡ ጽንብላሊዕን ናይ በረኸት ደበናታትን ተስኢሎም ኣለዉ። ኣብቲ ሳጹን ብወርቂ ምልባጥን ብሌዘር ምቑራጽን ተጠቒሞም፡ ኣብቲ ጥርሙዝ ድማ ብሑጻ ምንጻፍ ተግቢሮም።
እቲ ኣፍልጦ
ብዛዕባ ናይ ወርቂ ሽልማት A' Design Award
Johnnie Walker Limited Edition ናይ ህያብ መዐሸጊ ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። Johnnie Walker Limited Edition ናይ ህያብ መዐሸጊ ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። Johnnie Walker Limited Edition ናይ ህያብ መዐሸጊ ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- This is a Johnnie Walker Blue Label 2021 Mid-Autumn Festival Limited Edition gift. The Mid-Autumn Festival is an important festival for family reunion in China. The key words are home, reunion and emotion. Slogan is "EMOTIONS COME FROM BLUE". The design inspiration comes from the door and window in traditional Chinese architecture. The outer packaging design adopts double-door opening box, when the door is opened, you can see the home directly, expressing reunion and emotion. When the lid opened, the picture of orchids blooming in the courtyard is also similar to the "Chinese Pingfeng".
- ዓቐንን ማዕሸግን
- Length 15cm width 11.5cm height 36cm
- መለለዪታት
- Whisky, Packaging, Packaging Design, JOHNNIE WALKER BLUE Lab, Mid-Autumn Festival, China, Art, Painting
- ናይ ምፍራይ ቴክኖሎጂ
- The packaging uses gilding and excitation techniques, as well as laser cutout technology to handle the visual senses of the packaging. Sandblasting technology was used on the bottle
- ናይ ዲዛይን ብድሆ
- The most difficult parts of this packaging design are the size of the windows and the hardness of the paper, which needs to be aesthetic while taking supporting and protecting function that is critical during shipping into account. During the design process, the design of the windows was repeatedly adjusted and packaging production attempts were made.
- ምርምር
- In the packaging design, traditional Chinese wooden windows are used as the main vision of the outer packaging. Orchids, butterflies and Chinese auspicious clouds are the main depicting objects. Towering pavilions are built near the moon. The designer wishes to combine the auspicious cloud patterns with the lines of cake rolls, providing an unique visual experience. Blue is the brand symbol of JOHNNIE WALKER. Blue and orchids have the same pronunciation in Chinese, and are equated in the depiction. Orchids also symbolize “gentlemen” in Chinese culture since The Book of Songs is created.
- ምንጪ ሓሳብ
- "EMOTIONS COME FROM BLUE" comes from the Chinese idiom “blue is extracted from the indigo plant, but is bluer than it”. By creating through such themes, and adopting the culture of Mid-Autumn Festival, the designer temps to reflect how the people are becoming better and better by generation. The scene of the moonlight flattering some orchids in a courtyard is observed by looking through the gaps of the wooden windows that are traditionally built in Chinese courtyards. This helps presenting an intriguing experience of the traditional Chinese festival.
- ናይ ፕሮጀክት ግዜ
- Started on March 17, 2021, completed in Shenzhen on April 30, 2021, entered the market in October 2021
- ናይ ስርሒት ፍሰት
- The package is opened to the left and right. There is a magnet button in the middle, which lets the package open after it is unbuttoned. Expanding the outer package reveals the inner bottle design.
- ኣባላት ጋንታ
- Designer: Ofen Hu
Illustrator: Chushan Chan
Curator: Aha Chan - ናይ ስእሊ ክረዲት
- Image：Diageo Foreign Wine Trading (Shanghai) Co., Ltd
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
