ዲዛይን Jinlongquan ዕሽግ ቢራ ብ Jin Zhang ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2022 ናይ ብሩር ሽልማት A' Design Award እዩ።

ብሩርማዕሸጊ· 2022

Jinlongquan ዕሽግ ቢራ

ብ Jin Zhang

ዓሚል: InBev jinlongquan beer (Hubei) Co., Ltd

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award

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ንቁጽሪ #138718 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Jinlongquan ዕሽግ ቢራ

ጅንሎንግኳን ቢራ ነዊሕ ታሪኽ ናይቲ ብራንድ ዘመሓላልፍን ንሸማተ ጽቡቕ ጽሬት ዘስምዖምን ማእከላይን ላዕለዋይን ደረጃ ዘለዎ ፍርያት ክዘርግሕ ይደሊ፤ ዲዛይነራት ሃብታም ስእልታት ተጠቒሞም ሆፕስ፡ ኣኻሊት ስርናይ፡ ዕንጨይቲ መጸሚ ወይኒ፡ ቢራ፡ ምንጪ ማይን ካልኦት ባእታታትን ይስኡሉ፣ ስለዚ እቲ ዕሽግ ድልዱል ናይ ቢራ ኢንዱስትሪ ባህርያት ኣለዎ፤ ብዝያዳ ኣገዳሲ ኮይኑ፡ እቲ ስእልታት ኣብ 1978 ናይ ጅንሎንግኳን ዲስቲለሪ ናይ ቀደም ቦታ ዝነበረ ናይ ቻይናዊ ድራጎን ቅርጽ ምልክት ምስሊ፡ ከምኡውን ናይ ሎጎ ፎንትን ብራንድ ቀይሕን እንደገና ዲዛይን የጠቓልል፣ እዚ ድማ ድልዱል ናይ ብራንድ ምልላይ የፈጥር።

እቲ ኣፍልጦ

ብዛዕባ ናይ ብሩር ሽልማት A' Design Award

Jinlongquan ዕሽግ ቢራ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Jinlongquan ዕሽግ ቢራ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Jinlongquan ዕሽግ ቢራ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: Rich illustrations are used to express the spirit of brand craftsmen. The illustrations are inspired by the Chinese dragon sculpture in jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water sources and other elements, reflecting the attributes of the beer industry; The redesign of logo font and brand red form a strong brand recognition.
ዓቐንን ማዕሸግን: 80*250mm（jar）
መለለዪታት: Beer, Jinlongquan, SANBU, Wuhan packaging design
ናይ ምፍራይ ቴክኖሎጂ: The bottle is made of iron
ናይ ዲዛይን ብድሆ: As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
ምርምር: Jinlongquan beer began to produce beer in 1978, with an annual beer production capacity of 600000 tons. It is one of the largest beer brewing bases in Central China. Jinlongquan draft beer is a medium and high-end beer product. It is brewed with more high-end raw materials, which is fresher and mellower.
ምንጪ ሓሳብ: The illustration is inspired by the Chinese dragon sculpture in the former site of jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water source Zhanghe Reservoir and other elements, making the packaging have strong beer industry attributes; The redesign of logo font and brand red form a strong brand recognition.
ናይ ፕሮጀክት ግዜ: The project was launched in Hubei, China in January 2022 and completed in Wuhan, China in February. It is expected to be listed and sold in China in April.
ናይ ስርሒት ፍሰት: 1L large tank has better display area, black-and-white illustrations depict rich details, and convey the spiritual symbol of the brand (Chinese dragon) and the product attributes of beer (hops, ears of wheat, wooden barrel, beer and water); The combination of red and gold can better highlight the brand and product information and form a rich and hierarchical packaging design scheme.
ፓተንታት: InBev jinlongquan beer (Hubei) Co., Ltd
ኣባላት ጋንታ: Designer: Jin Zhang
illustration: Jin Zhang