Stories of Communication ናይ ብራንድ መንነት ዲዛይን ብ Mengyi Xie

ዲዛይን Stories of Communication ናይ ብራንድ መንነት ዲዛይን ብ Mengyi Xie ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2022 ናይ ነሓስ ሽልማት A' Design Award እዩ።

ነሓስግራፊክ· 2022

Stories of Communication ናይ ብራንድ መንነት ዲዛይን

ብ Mengyi Xie

ዓሚል: School of Communication, East China Normal University

ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award

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ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #136234 ሽልማት ኣረጋግጽ

ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Stories of Communication ናይ ብራንድ መንነት ዲዛይን

ናይ "ታሪኻት ርክብ" (Stories of Communication) ዲዛይን፡ ንዓሰርተው ሓሙሽተ ዓመት ኣኼባ ቤት ትምህርቲ ርክብ ናይ ሓደ ዩኒቨርስቲ ተባሂሉ ዝተሰርሐ ናይ ራእያዊ መንነት ዲዛይን እዩ። እቲ ቀንዲ ሎጎ፡ ኣብ ቁጽሪ 15 ዝተሰረተ ጂኦሜትሪካዊ ግራፊክ እዩ። ካብቲ ቀንዲ ሎጎ ተበጊሱ፡ ናይ 100 ንኡሳት ሎጎታት ስድራቤት ተማዕቢሉ። ነፍሲ ወከፍ ንኡስ ሎጎ፡ ካብ ታሪኽ ርክብ ሓደ ታሪኽ፡ ፈጠራ ወይ ተበግሶ የቕርብ፣ ካብቲ ኣብ ቅድመ-ታሪኽ ዘመን ዝጥቀሙሉ ዝነበሩ ዝተጠምዘዘ ገመድ ጀሚሩ ክሳብ እታ ቀዳመይቲ ጋዜጣን ዓለም ለኻዊ መርበብ ሓበሬታን (world wide web) ዝበጽሕ። ብቅደም ተከተል ግዜ ተሰሪዖም፡ እዞም ንኡሳት ሎጎታት ኣብ ፖስተራት፡ ዓደምቲ ወረቐታት፡ ፓምፍሌታት፡ ኣብ ቦታ ምርኢት ዝግበሩ ንጥፈታትን መዘከርታታትን ይትግበሩ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award

Stories of Communication ናይ ብራንድ መንነት ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Stories of Communication ናይ ብራንድ መንነት ዲዛይን ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Stories of Communication ናይ ብራንድ መንነት ዲዛይን ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.
ዓቐንን ማዕሸግን: There were all kinds of size for the physical application products in this project.
መለለዪታት: Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication
ናይ ምፍራይ ቴክኖሎጂ: The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.
ናይ ዲዛይን ብድሆ: Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.
ምርምር: The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.
ምንጪ ሓሳብ: The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.
ናይ ፕሮጀክት ግዜ: The project was in Shanghai.
ናይ ስርሒት ፍሰት: Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.
ኣባላት ጋንታ: Mengyi Xie