Dona Vitamina ቀንዲ ተግባር፡ ናይ ብራንድ መንነት ብ Ruis Vargas

ዲዛይን Dona Vitamina ቀንዲ ተግባር፡ ናይ ብራንድ መንነት ብ Ruis Vargas ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2022 ናይ ብሩር ሽልማት A' Design Award እዩ።

ብሩርግራፊክ· 2022

Dona Vitamina ቀንዲ ተግባር፡ ናይ ብራንድ መንነት

ብ Ruis Vargas

ዓሚል: Laika

ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award

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ንቁጽሪ #134862 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Dona Vitamina ቀንዲ ተግባር፡ ናይ ብራንድ መንነት

ዶና ቪታሚና ንዝነበረ ናይ ጹማቝ ብራንድ ዝተፈጥረ ናይ ብራንድ መንነት ፕሮጀክት እዩ። እቲ ሎጎታይፕ ጹማቝ እትሰቲ ዓይና ዝተጓዕዘ ቪክቶሪያዊት ወይዘሮ የርኢ፡ ንርእሳ እትውንን ሰበይቲ ዘሕጉስ ስእሊ። ነዚ ሓሳብ ንምስፍሕፋሕ፡ ተኸታታሊ ስእልታት ናይ ዝተፈላለየ ብሄር ዘለወን ኣንስቲ ብ ስተንስል ስታይል ተሳኢሉ ምስ ሓጸርቲ፡ ዘሕጉሱ ሓረጋት ተጣሚሩ። እዞም ስእልታት ኣብ ሜኑ፡ መዐሸጊ፡ ሳናጡ፡ ፖስትካርድ፡ ስቲከር ከምኡውን ዓቢ ብኢድ ዝተሰርሐ መንደቕ ይረኣዩ። መብዛሕትኦም ዝተሓትሙ ኣቕሑ ብ CMYK ሕብርታት ብ ኦፍሰት ሕትመት ተፈሪዮም፡ እተን ሳናጡ ከኣ ብ ሲልክስክሪን ተሓቲመን።

እቲ ኣፍልጦ

ብዛዕባ ናይ ብሩር ሽልማት A' Design Award

Dona Vitamina ቀንዲ ተግባር፡ ናይ ብራንድ መንነት ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Dona Vitamina ቀንዲ ተግባር፡ ናይ ብራንድ መንነት ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Dona Vitamina ቀንዲ ተግባር፡ ናይ ብራንድ መንነት ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: The brand's language starts to have an expanded female representation and empathic with its public. Identity materials have a more intense and diverse graphic rhythm, an expanded color palette and occupaining of the environmental design. By giving more voice to female representations, the brand strengthens its original concept: a woman who owns herself. Text and graphic representation quickly talk to the public, who shares them on social media and engages with the brand's culture.
ዓቐንን ማዕሸግን: Wall, format 3.000 x 1.300 mm. Menu, sheet format 210 x 297 mm, printed on offset paper 300 g/m2., 4X4 colors (CMYK). Postals, sheet format 100 x 150 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). Bags, format 300 x 400 x 150 mm printed on silkscreen process. Packages, format 210 x 150 X 100 mm, format 150 x 150 X120 mm. Stickers, format 90 x 90 mm, format 30 x 90 mm.
መለለዪታት: Branding, Logotype, Package, label, illustration
ናይ ምፍራይ ቴክኖሎጂ: Most of the graphic materials were produced in offset in CMYK-scale colors. Offset packaging is suitable for delivery. The wall was handmade by Marcelo Ruis Vargas Martinelli.
ናይ ዲዛይን ብድሆ: The challenge was to reinvigorate the language of the Dona Vitamina brand. The brand is a timeless woman and master of her own will. Allowing the brand's voice to propagate itself in other female representations was the path for the brand to become polyphonic and collective. A series of illustrations of women interacting with elements of everyday life and nature were created, in a stencil style, to represent female polyphony. The voices are with fun phrases, translating the brand's spirit.
ምርምር: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Dona Vitamina brand.
ምንጪ ሓሳብ: Dona Vitamina was need to change its branding language while preserving its original essence of humor (the logotype is a cross-eyed Victorian lady sipping a juice) and the genesis of female empowerment present since the begin. A series of narratives with women was created, building other Donas Vitaminas, which contemplate different ethnicities and feminine manners. Scattered across surface design, packaging, menus and more, these women are the epitome of the brand's fun and timeless spirit.
ናይ ፕሮጀክት ግዜ: The project started in January 2020 and finished in September 2020 in Sao Paulo, Brazil.
ናይ ስርሒት ፍሰት: The visual identity project contributes to empowerment the feminine nature of the Dona Vitamina brand, the owner and the majority of the staff are woman. In addition, it allows the client to feel welcomed by the casualness and informality of the brand visual language and its authentic narratives.
ፓተንታት: Laika
ኣባላት ጋንታ: Ruis Vargas, creative director and illustrator; Lorenzo Morelatto, graphic designer.
ናይ ስእሊ ክረዲት: Photo by: Madelaine Seagram and Laika