Plant Selected መስተ ጠጠቕ ማሸጊ ብ Blackandgold Shanghai

ዲዛይን Plant Selected መስተ ጠጠቕ ማሸጊ ብ Blackandgold Shanghai ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2022 ናይ ነሓስ ሽልማት A' Design Award እዩ።

ነሓስማዕሸጊ· 2022

Plant Selected መስተ ጠጠቕ ማሸጊ

ብ Blackandgold Shanghai

ዓሚል: Yili Group

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award

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ንቁጽሪ #134253 ሽልማት ኣረጋግጽ

ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Plant Selected መስተ ጠጠቕ ማሸጊ

ፕላንት ሲለክትድ (Plant Selected) ንተኸታታሊ ኣትክልታዊ መስተታት እተዳለወ ንድፊ ማሸጊ እዩ። እቲ መሓዘ ብማት ፊልም እተኸደነ ናይ PET ጥርሙዝ ኮይኑ፡ 60 ሚሜ ስፍሓት፡ 60 ሚሜ ዕምቆት፡ ከምኡውን 177 ሚሜ ቁመት ኣለዎ። ንመስተ ፎርባ ቀጠልያ ሕብሪ፡ ንመስተ ኦትስ ድማ ሰማያዊ ሕብሪ ይጥቀም። ስም እቲ ፍርያት ብዓቢ ናይ ግራፊቲ ኣገባብ እንግሊዝኛ ፎንት ተሰሪዑ ኣሎ፡ ወርቃዊ ሕብሪ ዘለዎም ፎርባን ኦትስን ድማ ኣብ ውሽጢ እቶም ፊደላት ተጻፊፎም ኣለዉ። ብምሉኡ ብሕብሪ እተማልአ ድሕረ-ባይታ ኣብቲ መደርደሪ ሓያል ናይ ሕብሪ ብሎክ ይፈጥር። ጥቕምታት እቲ ፍርያት ንተጠቀምቲ ንምሕባር ኣብ ታሕቲ ተቐሚጡ ኣሎ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award

Plant Selected መስተ ጠጠቕ ማሸጊ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Plant Selected መስተ ጠጠቕ ማሸጊ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Plant Selected መስተ ጠጠቕ ማሸጊ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: Plant-based milk alternative is a trendy category in China. Used to be a soy milk expert, Plant Selected decides to fulfill its portfolio by add more plant based products. To follow the global vegan trend, Plant Selected should have a new look to differentiate from local plant milk brands offering single plant-based products. Therefore, an English visual hammer is created to enhance its international feel.
ዓቐንን ማዕሸግን: Width 60 mm x Depth 60 mm x Height 177 mm
መለለዪታት: Packaging, plant-based Beverage, plant milk, China
ናይ ምፍራይ ቴክኖሎጂ: PET bottle covered with Matte film
ናይ ዲዛይን ብድሆ: We need to find a way to differentiate Plant Selected from traditional plant-based brands. To overcome this challenge, we bring the international and vital feel to products. We create a visual hammer for the product by combining product name and grins. The large English word can stand out among other plant-based drinks on shelf. Its fully colored background can also attribute to the shelf impact.
ምርምር: To occupy the new category, we take a look at the international market where plant milk category is quite mature. We find out many international plant milk brands start communicating a trendy lifestyle instead of flavor on packaging. Thus we uses graffiti-style font to add casual touch to product. A large product name in English leverages the premium and exotic feel. The fully colored background creates a powerful color block on shelf and the gold soya and oat become a catchy point on packaging which can draw consumers' attention.
ምንጪ ሓሳብ: The overall design should always be on trend. To stand out on shelf, packaging should have impactful color. Therefore we take green and blue for each product, which are also relevant to soya and oat respectively. As a global trendy category, it is better to add international feel to products. Thus, we create a visual hammer by using graffiti-style English font. The gold soya and oat within the product name reinforce the vitality of vegan nutrition. The product benefits are integrated and presented at the bottom to ensure consumers its quality.
ናይ ፕሮጀክት ግዜ: The project started in September, 2020 and the product is launched in March, 2021
ናይ ስርሒት ፍሰት: Plant drink is popular in China, but most of the brands only provide single plant-based product such as soya only or almond only. To jump out of the category, Plant Selected starts to offer plant-based products covering more plant bases. To express the exotic feeling, we treat product name into graffiti-style font and integrate soya and oat into it. Besides, the strokes around leverage the vitality. A fully colored background creates impactful color block on shelf. Eac product's RTBs are clearly presented at the bottom to ensure consumers the product is good.
ፓተንታት: All photos and video credits to blackandgold Shanghai, 2022.
ኣባላት ጋንታ: Creative Director: Yang LI
Designer: Feiteng WAN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN