The Early Chapter ናይ ብራንድ መንነት ብ Allan Toh

ዲዛይን The Early Chapter ናይ ብራንድ መንነት ብ Allan Toh ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2022 ናይ ሓጺን ሽልማት A' Design Award እዩ።

ሓጺንግራፊክ· 2022

The Early Chapter ናይ ብራንድ መንነት

ብ Allan Toh

ዓሚል: Allan Toh

ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ሓጺን ሽልማት A' Design Award

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ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #128237 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ The Early Chapter ናይ ብራንድ መንነት

ዘ ኧርሊ ቻፕተር ብራንድ መንነት እዩ፡ ዝተፈጥረ ንህጻናት ንኣእምሮ ዕድመ ንጥፈታት ቤት ትምህርቲ ኣብ ሲንጋፖር። እዚ ቤት ትምህርቲ ንህጻናት ብተሳታፍነት ጸወታ ናይ ማንዳሪን ቋንቋ ተገዳስነት ንኽምዕብሉ ይሕግዝ። እቲ ሎጎ ካብ ቀሊላት ቅርጻት ብቀይሕ፡ ብጫ፣ ከምኡ'ውን ሰማያዊ ሕብርታት ተሃኒጹ፡ ናይ ንእሽቶ ጎጆ ትርኢት ንኽህልዎ ተነባቢሩ ተሰሪዑ ኣሎ። እቲ ናይ ጎጆ ቅርጺ ነቲ ማሕበረሰብ ዘንጸባርቕ ኮይኑ፡ ቤት ትምህርቲ ንኽሃንጾ ዝዓለመ እዩ። እቲ ኣብ መንጎ ቅርጻት ዘሎ ኣሉታዊ ቦታ (negative space) ነቲ ናይ ማንዳሪን ቋንቋ ውክል ቻይናዊ ፊደል ይምስርት፡ እዚ ድማ ኣብ ቻይናዊ ቋንቋ ዘተኰረ ኣቓልቦ የርኢ። ፍርቂ ጸሓይ ድማ ንህጻናት ዘተባብዕ ከባቢ የመልክት።

እቲ ኣፍልጦ

ብዛዕባ ናይ ሓጺን ሽልማት A' Design Award

The Early Chapter ናይ ብራንድ መንነት ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። The Early Chapter ናይ ብራንድ መንነት ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። The Early Chapter ናይ ብራንድ መንነት ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: The Early Chapter is an early childhood activities clubhouse for children to develop an interest in Mandarin through immersive play. The logo consists of simple shapes in primary colors- red, yellow, and blue, stacked to look like a hut or small house. This represents the community that the brand tries to create. The negative space between the shapes forms the Chinese written character for Mandarin, which represents the clubhouse's emphasis on the Chinese language (Mandarin). The half-sun symbolizes the uplifting environment The Early Chapter wishes to create for the rising young stars of tomorrow.
ዓቐንን ማዕሸግን: The minimum height of the logo for web is 45px. The minimum height for print is 10mm.
መለለዪታት: The Early Chapter, Early Childhood Clubhouse, Children, Mandarin, Chinese, Activities, Fun, Playful.
ናይ ምፍራይ ቴክኖሎጂ: I started out by understanding from the client's perspective what they wanted, and went on to use mind maps to break down the meanings and associations for the words, "Early", and 'Clubhouse". I gathered that 'sun' is a good representation of 'early' and that a 'hut' is a nice association for a clubhouse.
ናይ ዲዛይን ብድሆ: The challenge was to create a suitable colour palette as I was working with the 3 primary colours. I also have to be mindful in creating a brand identity that feels trustworthy yet uplifting and fun. I have to find a balance point such that the outcome does not appear boring while attempting to be trustworthy, and also not being too childish and unreliable while trying to be fun and uplifting. I hope I managed to strike a good balance here.
ምርምር: Desk research, market study and brand positioning analysis were conducted to understand the context, target market and competition. Stakeholder interviews, target market study and competitive analysis were carried out. The research indicated that children in the target age group(1.5-6 years) engage in constructive play, and decipher primary colours such as red, yellow and blue better. The findings gave a clear design direction and contributed to an outcome that is more relevant and appropriate.
ምንጪ ሓሳብ: Inspired by the idea of a "close-knit and fun community for children", I wanted to create a logo that looks like a colourful hut that feels uplifting, fun and safe. The colours are carefully selected- red for attention, yellow for fun and blue for safety. They also happen to be the primary colours which children can easily identify with.
ናይ ፕሮጀክት ግዜ: The project started in late April 2021 in Singapore, and finished in late June 2021. The clubhouse is has completed renovations and is open to the public since November 2021. The logo and brand materials are used in stores and for marketing purposes.
ናይ ስርሒት ፍሰት: Due to the use of three primary colour hues, it is ideal the logo appears on a White or Floral White (beige-looking) background. Floral white provides a warm support for the three colours so the logo stands out well.
ፓተንታት: Copyrights belong to Allan Toh Design Studio, 2021.