Jalebi መሰረታዊ ተግባር፡ መለለዪ ብራንድ ብ Raageshwari Kandaswamy

ዲዛይን Jalebi መሰረታዊ ተግባር፡ መለለዪ ብራንድ ብ Raageshwari Kandaswamy ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2022 ናይ ሓጺን ሽልማት A' Design Award እዩ።

ሓጺንግራፊክ· 2022

Jalebi መሰረታዊ ተግባር፡ መለለዪ ብራንድ

ብ Raageshwari Kandaswamy

ዓሚል: MIT Institute of Design

ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ሓጺን ሽልማት A' Design Award

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ንቁጽሪ #126528 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Jalebi መሰረታዊ ተግባር፡ መለለዪ ብራንድ

ጽሑፍ መጽሓፍ፦ ጃለቢ ንዘመናዊ ብራንድ ኣይስ ክሪም መለለዪ ብራንድ እዩ። ጣዕምታት እቲ ኣይስ ክሪም ካብ ባህላዊ ህንዳዊ ጥዑማት ዝተመስረቱ እዮም። ዓይነት ትርኢቱ ነቶም ብጋዜጣ ተጠቕሊሎም ጥዑማትን ጨውን ዝሸጡ ኣብ ጎደናታት ዝነጋደዩ ነጋዶ የመልክት። እቲ ሎጎ ካብ ፊደል J ከምኡ'ውን ካብቲ ናይ ጃለቢ ጥምዘዛ ዝተሳእለ እዩ። ታይፖግራፊ፡ ሕብርን ኮንትራስትን ነቲ መለለዪ ልሙድ ኮይኑ ግን ዘመናዊ ባህርይ ይህብዎ። እቲ መለለዪ ኣብ ኩባያታት፡ ካርድታት ዝርዝር መግቢ፡ ሳንጣታትን ማስክታትን ተጠቒሙ ሓደ ተመሳሳሊ ትርኢት ንምፍጣር ተተግቢሩ ኣሎ። እቲ ካርድ ዝርዝር መግቢ ብንጣፋት ዝተሃንጸ ኮይኑ፡ እታ ቅድሚት ንጣፍ ግሉጽ ወረቐት ኮይና ንምሕዋስ ባህልታት እትገልጽ እያ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ሓጺን ሽልማት A' Design Award

Jalebi መሰረታዊ ተግባር፡ መለለዪ ብራንድ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Jalebi መሰረታዊ ተግባር፡ መለለዪ ብራንድ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Jalebi መሰረታዊ ተግባር፡ መለለዪ ብራንድ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: Jalebi Times is a contemporary ice cream brand. The ice cream flavors embody the traditional sweets from India. The visual style is unique through the street hawker-style, which thrills the audience. The scoops of design bring a "desi" feeling.
ዓቐንን ማዕሸግን: Ice cream cup : 13 cm * 17 cm
Menu card : 28.5 cm * 15 cm
መለለዪታት: Brand Identity, Logo, Identity Design, Ice cream
ናይ ምፍራይ ቴክኖሎጂ: All the graphics were made in Adobe Illustrator. The visual styles have been printed on different collaterals to give a cohesive look. To express the layering of cultures, the menu card has been designed in layers. The front-most part of the menu card is made of a translucent sheet.
ናይ ዲዛይን ብድሆ: The project had a goal of giving a street vibe and conveying the message and experience in a whole new world. In this case, the challenge was to understand customers' mindsets and coming up with a story that makes them nostalgic about street food. With the help of the Design process, we came up with a journey that perfectly conveys the emotional message.
ምርምር: Target audience, millennials living in India are bored of existing Ice cream flavours. They are experimental and wish to try fusion in cuisine. India, having a broad and diverse cultural landscape can join hands with Indian sweet flavours to give kick to tastebuds.

The experience is our objective.By tasting our ice-creams, one could feel a sense of astonishment by relating to familiarity.Just like how sweets in India is considered an art,our brand not just sells ice creams, but
also builds experience and craft.

“Twist to your taste” is our USP.The fusion of authentic Indian sweets with ice cream
makes us unique and different from rest.The contemperory ethnic flavors take a special place in your heart.
ምንጪ ሓሳብ: The concept of Jalebi Times is crafted from my love for Indian flavors and fusion for cultures in India. The packaging design is inspired by street hawkers of Indian streets who sell sweets and savories in newspapers. At Jalebi Times, we understand customers' taste palettes and cravings for new flavors.
ናይ ፕሮጀክት ግዜ: The project started in September 15 as a part of college project and finished in October 3rd.
ናይ ስርሒት ፍሰት: The brand identity has been extended across packaging so the audience develops a friendship with the brand over a period of time. The brand provides masks and bags for people to carry the essence of the brand beyond ice cream that sparks popularity among the audience.