ዲዛይን Plant Selected ናይ ኣትክልት-ዝተሰረተ መስተ ዕሽግ ብ Blackandgold Shanghai ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2022 ናይ ነሓስ ሽልማት A' Design Award እዩ።
ነሓስማዕሸጊ· 2022
Plant Selected ናይ ኣትክልት-ዝተሰረተ መስተ ዕሽግ
ዓሚል: Yili Group
ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #126422 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Plant Selected ናይ ኣትክልት-ዝተሰረተ መስተ ዕሽግ
ፕላንት ሰለክተድ ንኣትክልት-ዝተሰረተ መስተ ዝተዳለወ ዕሽግ እዩ። እቲ ጠርሙስ ካብ PET ዝተሰርሐ ኮይኑ፣ ብማት ፊልም ተጎልቢቡ፣ 60 ሚሜ ንፋሕ፣ 60 ሚሜ ዕምቀት፣ ከምኡንው 177 ሚሜ ንውሓት ዘለዎ እዩ። እቲ ንድፊ ብሚኒማልስት ስታይል ዝተመርሐ ኮይኑ፣ ካብ ስካንዲነቭያዊ ንድፊ ተመስጦ ዝረኸበ፣ ዓብዪ ቀጠን ጻዕዳ ቦታ ዝሓዘ እዩ። እቲ ቀንዲ ጥቕሚ፣ 6 ግራም ፕሮተይን ኣብ ነፍሲ ወከፍ 100 ሚሊሊትር፣ ብንጹር ተገልጹ ኣሎ። ብዙሓት ናይ ኣትክልት-ዝተሰረተ መስተታት ንቀመማት ከምኡውን ንምስሊ ፍርያት ዘርእዩ ብዙሕ ግራፊክስ ይጥቀሙ። ህዱእ ኣቀማምጣ ፕላንት ሰለክተድ ኣብ መደርደሪ ንኽበሌጽ ከምኡውን ነቲ መስተ ከም ቬጋን ስሙር ንኽቐርብ ተታሒዙ እተዳለወ እዩ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award
Plant Selected ናይ ኣትክልት-ዝተሰረተ መስተ ዕሽግ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Plant Selected ናይ ኣትክልት-ዝተሰረተ መስተ ዕሽግ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Plant Selected ናይ ኣትክልት-ዝተሰረተ መስተ ዕሽግ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- In China, plant-based beverage market has become highly homogeneous, and the customer perceived value of these traditional drinks is low. Plant Selected enhances its perceived value by claiming itself as vegan nutrition provider, instead of communicating ingredients and authenticity just like competitors. When displayed on shelves, its minimalism packaging can stand out among the competitors with busy and conventional design code. Additionally, Plant Selected introduces the concept of Plant Milk to China market to compete with milk category.
- ዓቐንን ማዕሸግን
- Width 60 mm x Depth 60 mm x Height 177 mm
- መለለዪታት
- Packaging, Plant-based Beverage, Soy milk, China, Minimalism
- ናይ ምፍራይ ቴክኖሎጂ
- PET bottle covered with Matte film
- ናይ ዲዛይን ብድሆ
- Our goal is to reposition Plant Selected as vegan nutrition provider. Therefore, we need to find a way to not differentiate Plant Selected from traditional plant-based beverages but also show its nutrition superiority than milk (Plant Selected 6.0g/100mL vs milk 3.0-4.0g/100mL). To overcome this challenge, we looked forwards the products from other categories that communicates healthy lifestyle. Besides, we viewed the social media accounts of the healthy lifestyle influencers to find out what products they like to use in daily life.
- ምርምር
- To stand out among the fierce competition, Plant Selected switched its positioning from soy milk expert to vegan nutrition provider targeting at consumers caring about their health and shape. We gathered the insights from client research that the target audience focus on ingredients and benefits. Then, we did the desk research to understand the competitors as well as the design cue from other categories such as trendy 0 sugar yogurt, etc. We proposed several creative directions with design references and discussed with client to narrow down to one direction.
- ምንጪ ሓሳብ
- The Plant Selected packaging is inspired by Scandinavian Design. To follow the rising health consciousness, clean label and 0 additives have become popular in food and beverage category. While the plant-based beverage category remains quite traditional. Therefore, we select the minimalism design to distinguish Plant Selected from other competitors and convey the brand promise of high protein and no additives by leaving a large area of white space.
- ናይ ፕሮጀክት ግዜ
- In 2019, the project started in September and finished in January, 2020
- ናይ ስርሒት ፍሰት
- Plant-based beverages, especially soy milk, are quite popular in China. Their packaging are always presenting ingredient and product shot, highly homogeneous. Plant Selected's new packaging uses the minimalism design to stand out on the shelf. The key benefits are displayed on packaging directly. It creates a differentiation from competitors.
- ኣባላት ጋንታ
- Creative Director: Yang LI
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN
Motion: Sheng WAN - ናይ ስእሊ ክረዲት
- All photos and video credits to blackandgold Shanghai, 2021.
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
