Flowering Street ናይ በጎ ግብሪ ትካል መንነት ብ Mingjun Jiang

ዲዛይን Flowering Street ናይ በጎ ግብሪ ትካል መንነት ብ Mingjun Jiang ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2021 ናይ ነሓስ ሽልማት A' Design Award እዩ።

ነሓስግራፊክ· 2021

Flowering Street ናይ በጎ ግብሪ ትካል መንነት

ብ Mingjun Jiang

ዓሚል: Monka Design

ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award

12,092

ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #121372 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Flowering Street ናይ በጎ ግብሪ ትካል መንነት

Book Text: Flowering Street ኣብ ለንደን ንዘለዉ ብዘይ መንበሪ ገዛ ዝርከቡ ሰባት ንምድጋፍ ዝተፈጥረ ናይ በጎ ግብሪ ትካል መንነት እዩ። እዚ ብራንድ እዚ ብዘይ መንበሪ ገዛ ዝርከቡ ሸየጥቲ ኣብ ክንዲ ኣብ ልገሳ ምምርኳስ፡ ዕምባባታት ብንቡር ዋጋ ዕዳጋ ብምሻጥ እቶት ክረኽቡ ዘኽእል እዩ። ቅርጺ እቲ ሎጎ ካብ ናይ ለንደን ናይ ጎደና ምልክታት ዝተመስረተ ኮይኑ፡ ኣብ መንጎ ኣብ ደገ ዝድቅሱ ሰባት ዝጥቀሙሉ ቃል "ናይ ጎደና ኣዕሩኽ" ዝብል ጠቕላል ትርጉም የመልክት። ነፍሲ ወከፍ ጎጅለ ዕምባባ ብዝተኣከበ ብሉይ ጋዜጣ ተጠቕሊሉ፡ ብተፈጥሮኣዊ ገመድ ሓምባ ተኣሲሩ፡ ምስ ካርድ ምስጋና ይወሃብ። እቲ ተፈጥሮኣዊ ዳግማይ ጥቕሚ ዝኽደን ንዋታት ወጪ ናይ ምጥቕላል ንኡስ ብምግባር፡ ብዙሓት ሸየጥቲ ክድገፉ የኽእል።

እቲ ኣፍልጦ

ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award

Flowering Street ናይ በጎ ግብሪ ትካል መንነት ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Flowering Street ናይ በጎ ግብሪ ትካል መንነት ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Flowering Street ናይ በጎ ግብሪ ትካል መንነት ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: Flowering Street is aim at encouraging the homeless to believe in themselves and do a real job to cover their daily life, rather than depending on the donation till death. The shape of the logo was inspired by street signs in London, and a more interesting reason is that, homeless people would call each other street friends because they mostly sleep on the street. The street sign can be in good harmony with the situation of street, thus a proper choice to be the brand logo.
ዓቐንን ማዕሸግን: In the design of the flower wrapping, For reducing unnecessary fancy decorations on the packaging, using old newspapers (such as those collected at subway stations) and natural hemp ropes as tools. And to make it a warm brand, every bunch of flower sold by the homeless will be attached with a Thank You card, showing the gratitude and encouragement from the shops and the homeless, saying thank you for supporting the homeless. All of the above are made from recyclable natural materials, which can help to save money on packaging to support more homeless people.
መለለዪታት: charity, homeless, London, branding, visual, identity, flower
ናይ ምፍራይ ቴክኖሎጂ: Flowers sold by the homeless.
ናይ ዲዛይን ብድሆ: 1. How to make the project sustainable?
2. The Editorial Department of The Big Issue worried about the business license if this project gets applied, which reminds me to figure out the rules of selling on the street to make sure that everything is legal.
3. The visual effects that draw social attention are usually strong visual effects and bold fonts, but floral brands are usually slender and elegant. How to make this visual system suitable for the above two situations?
ምርምር: This project combines various research methods, including face-to-face interviews, participated in various volunteer activities, field trips with homeless, literature reading and other methods, to help to understand the current situation of the British homeless, reveal the underneath causes of this social phenomenon.

Summary: Through communication with different groups of people, problems such as business licenses, human management, preservation of fresh flowers, and finances, were found and taken into consideration in the proposal of this welfare brand.
ምንጪ ሓሳብ: According to the statistics of the Guardians in 2018, more than 3,000 people were found sleeping rough in London between July and September 2018. Related researches and social opinions also show the vital importance of highlighting this issue and finding a creative way to contribute to it. I was shocked and decided to try to create a brand with my brand knowledge and professional design skills, to draw the attention from different groups of the whole society and support the homeless.
ናይ ፕሮጀክት ግዜ: The project started in January 2019 in London and finished in July 2019. It took about 7 months from design research, brand positioning to visual design.The target people is homeless in the UK. The original area of this welfare business in within London, and maybe next step is to expand the brand into other cities all over UK, and then make it a global brand.
ናይ ስርሒት ፍሰት: Flower is an ideal charity product that can both draw the attention from the passengers and easy to get participate for the homeless. It also has a reasonable price which should be in consistent with the general market status, so that the homeless will get a part of the profits as their income.
ፓተንታት: none
ኣባላት ጋንታ: Mingjun Jiang
ናይ ስእሊ ክረዲት: Main Image is Image#Photographer: Yi Du, Flowering Street,2019 , Optional Imang is Imange#4Photographer: Mingjun Jiang, Flowering Street,2019