ዲዛይን System ናይ ብራንድ መንነት ዲዛይን ብ Plus X ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2021 ናይ ሓጺን ሽልማት A' Design Award እዩ።
ሓጺንግራፊክ· 2021
System ናይ ብራንድ መንነት ዲዛይን
ብ Plus X
ዓሚል: System
ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ሓጺን ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #119749 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ System ናይ ብራንድ መንነት ዲዛይን
System ን ኩሎም ጾታታት ዜገልግል ናይ ክዳን ምልክት ዝተሰርሐ ናይ ብራንድ መንነት ዲዛይን እዩ። እዚ መንነት እዚ ኣብ ሓሳብ ናይ "ኣርካይቭ ኣረኣእያ" ዝተመስረተ ኮይኑ፡ ካብ ስታይል ንላዕሊ ንብዙሓት ህሞታት ኣረኣእያታት ዘቐምጥ ቦታ ገይሩ ይግለጽ። ሓደ ትርብዒት ብምንፋል ናብ ክልተ ዝቖመ ሞዱል ንሓደ ኣረኣእያ ይውክል፡ ብዙሓት ሞዱላት ድማ ብሓባር ነቲ ኣርካይቭ ይገልጹ። እዚ ሞዱል ኣብ ማስታወቅታታት፡ መለለዪታት፡ ላበላትን ማዕሸግን ይትግበር። እቲ ሎጎ ብጻዕዳ ፎይል ፕረስ ዝተሓትመ ኮይኑ፡ እቲ ምልክት ድማ ንንጹር ትርኢት ተሰሪሑ (tooled) ኣሎ። እቲ ራእያዊ ቋንቋ ግሉልን ጽሩይን ኮይኑ ተሓዙ ኣሎ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ሓጺን ሽልማት A' Design Award
System ናይ ብራንድ መንነት ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። System ናይ ብራንድ መንነት ዲዛይን ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። System ናይ ብራንድ መንነት ዲዛይን ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- System covers all genders, and it aims to make anyone stand out no matter what clothes they wear. Thus, we intend to make this design as neutral and as clean as the air as possible. In addition, a module indicating Attitude is applied to all contacts where System meets its customers, such as advertisements, tags, and packing materials, to firmly create System's visual identity.
- ዓቐንን ማዕሸግን
- Package
System's logo is printed on the package, including its tag and labels, with a white foil press for a refined look, and the symbol is tooled for a subtle and luxurious feeling. - መለለዪታት
- Advanced, Last Detail, Balanced, Neutral, Essential, Refined
- ናይ ምፍራይ ቴክኖሎጂ
- 1. Brand Value Platform
The core value of System is defined as “Spirit Chic.”
2. Visual Identity and Brand Design Element Development
SYSTEM is not just a brand that sells clothes but a brand that helps people live with a better attitude every moment of their life.
We draw the design concept of “Attitude Archive,” meaning “a place of storing all attitudes.”
3. Brand Experience Design
With the concept, logos, colors, typefaces, and key visuals are set and used in the right place to provide SYSTEM’s unique brand experiences. - ናይ ዲዛይን ብድሆ
- System is not a brand that makes clothes targeting a specific class, but a brand that produces clothes fitting all TPO. Thus, it was difficult to clearly define its identity. We had tough situations before defining its design concept, called “ATTITUDE ARCHIVE.” However, after we found the definition, all processes were smoothly conducted based on the fixed concept.
- ምርምር
- Interviews with System members were conducted. They said they did not just make clothes but imagined the mind and attitude of consumers and manufactured clothes while even considering the size of a needle and the thickness of a thread. Through the interviews, we got a hint of the design concept, Attitude Archive. In addition, we found that the fashion market tended to build a minimal and highly utilized identity in consideration of the mobile environment through a survey of competitors in the same industry. We intend to apply the situation to a new identity of System.
- ምንጪ ሓሳብ
- System is a clothing brand made to fit a wide spectrum of people’s daily lives with the help of the brand's careful considerations. We define System as “a place storing attitudes responding to various moments beyond style” and create a design concept called “Attitude Archive.” Based on one module, meaning one moment and one attitude, various modules express Attitude Archive.
- ናይ ፕሮጀክት ግዜ
- This project proceeded for 8 months in Seoul, South Korea.
- ናይ ስርሒት ፍሰት
- Modules in the form of dividing squares in half are highly used in all touchpoints, including tags, labels, and advertisements. In addition, one module indicates “Attitude,” but if multiple modules are attached, a new meaning, “Attitude Archive,” can be delivered so that it is good to expand the meaning.
- ኣባላት ጋንታ
- Creative Director: Myungsup Shin
BX Strategist: Jangsoon Choi
BX Strategist: Bohyun Kook
BX Design: Wonsik Joo
BX Design: Sungeun Lee
BX Design: Sieun Baek
PX Photographer: Keunhee Cha
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
