ዲዛይን Alienergy Energy Drink መዐሸጊ መስተ ጸዓት ብ Genki Forest ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2021 ናይ ብሩር ሽልማት A' Design Award እዩ።
ብሩርማዕሸጊ· 2021
Alienergy Energy Drink መዐሸጊ መስተ ጸዓት
ዓሚል: Genki Forest (Beijing) Food Technology Group Co., Ltd.
ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #119239 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Alienergy Energy Drink መዐሸጊ መስተ ጸዓት
ኣልየነርጂ (Alienergy) ንዘይብሉ ሽኮር መስተ ጸዓት ዝኸውን መዐሸጊ እዩ። እቲ ዲዛይን 58 ሚሊ ሜተር ጎድናዊ ስፍሓት፡ 58 ሚሊ ሜተር ዕምቆትን 142 ሚሊ ሜተር ቁመትን ዘለዎ ቀጢን ናይ ኣልሙኒዩም ታኒካ ዝጥቀም ኮይኑ፡ 330 ሚሊ ሊተር ይሕዝ። ኣልሙኒዩም ዝተመርጸ ብቕዓት ብዘለዎ መንገዲ ክሪሳይክል ክግበርን ንኻልእ ኣገልግሎት ክውዕልን ስለ ዝኽእል እዩ። ከም ምስፍሕፋሕ ናይ እቲ ብራንድ ሎጎ ዝተሳእለ ናይ ባዕዲ ፍጡር ስእሊ፡ ነቲ ቀንዲ ግራፊክ ዝፈጥር ኮይኑ ኣብ ምሉእ መስመር እቲ ፍርያት ይድገም። ጽሩይ ዝኾነ ናይ ሕብሪ ኣቀማምጣ፡ ቀጥዑ መስመራት፡ ጆኦሜትሪያዊ ቅርጽታትን ብረታዊ ንኽተታትን ነታ ታኒካ ኣብ ሸለፍ ሓያል ህላወ ይህብዋ። እቲ ናይ ሓበሬታ ደረጃ ብዘይ ሽኮር ዝተዳለወ ፎርሙላ የጎልሕ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ብሩር ሽልማት A' Design Award
Alienergy Energy Drink መዐሸጊ መስተ ጸዓት ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Alienergy Energy Drink መዐሸጊ መስተ ጸዓት ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Alienergy Energy Drink መዐሸጊ መስተ ጸዓት ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- The Alien figure is the extension of the logo, by emphasizing the character enables the brand to have a strong connection with this bold mark. Alienergy considered to keep this character as a symbol for the whole energy drink product line. The brand chose a much clean palette and make use of the metal shine for popping accents. Combined with the information hierarchy of emphasizing sugar free, the design distinguishes the product from competitors and expresses the brand attitude of innovation.
- ዓቐንን ማዕሸግን
- Width 58mm x Depth 58mm x Height 142mm
- መለለዪታት
- Branding, Packaging, Can, 3D, Energy drink
- ናይ ምፍራይ ቴክኖሎጂ
- When we are facing the challenge that plastics bring globally, aluminum became the obvious solution for efficient recycling and repurposing. Alienergy firmly believes that companies today are obligated to help spread the message and values.
- ናይ ዲዛይን ብድሆ
- This entry is actually our second generation of design. The main challenge we face is that the first Alienergy design has a more natural aesthetic with green and white as the main color scheme. It didn't differentiate enough from the market place and we wanted a more powerful and impactful design but still stay true to our brand concept. This current design features no concrete representation of nature and flavor such as tea leaves or fruits, only strait lines, geometric shapes and more contrasting colors to solidify a more energetic impression on customers.
- ምርምር
- In the current market especially after the pandemic, the trend of health consciousness is rising. We wanted to create a revolutionary product that meets this demand. We conducted surveys both online and offline for the importance of sugar free and the preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
- ምንጪ ሓሳብ
- Alienergy is the first brand in China to create an energy drink without sugar. Our two main goals are highlighting the brand identity and emphasizing the strong function of our energy drink. We think that alien is an appropriate metaphor for the unknown power so we designed around it. The identity is simple enough that it will be easy to memorize, also intriguing for consumers to imagine the whole profile of it.
- ናይ ፕሮጀክት ግዜ
- The project started in June, 2020 and completed on October 2020. The design was completed in Beijing, China. The production location is Shanghai, China.
- ናይ ስርሒት ፍሰት
- The slim can shape helps the product stand out on the shelf in current retail scenarios and creates a better holding experience for our customers. The 330 ml net weight is also by design. For the brand's flagship product line, this product caters to a larger audience in the energy market and this can size has withstood the test of market. Most customers can finish this drink in one sitting in a comfortable pace without having to carry it by hand.
- ፓተንታት
- Label Patent:202030509836.0 , 2020, China.
- ኣባላት ጋንታ
- Logo type design: Gang Wang
Jiaqi Liu
Logo mark design: Xiaolan Xiao
Packaging design: Xiaolan Xiao
Tianyun Liu
Prepress: Xiaolan Xiao - ናይ ስእሊ ክረዲት
- Creator: Gang Wang
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
