ዲዛይን Rosa Roxburghii ናይ ሻሂ መዐሸጊ ብ Guangzhou Cheung Ying Design Co., Ltd. ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2021 ናይ ወርቂ ሽልማት A' Design Award እዩ።
ወርቂማዕሸጊ· 2021
Rosa Roxburghii ናይ ሻሂ መዐሸጊ
ብ Guangzhou Cheung Ying Design Co., Ltd.
ዓሚል: Guangzhou Cheung Ying Design Co., Ltd.
ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ወርቂ ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #111732 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Rosa Roxburghii ናይ ሻሂ መዐሸጊ
ሮዛ ሮክስበርጊ ንዝዕሸግ ኣብ ታኒካ ዝቐርብ መስተ ሻሂ ዝተዳለወ ዲዛይን መዐሸጊ እዩ። እቲ መትሓዚ ካብ ኣሉሚንየም ዝተሰርሐ ታኒካ ኮይኑ፡ 65 ሚሜ ንውሓት፡ 65 ሚሜ ስፍሓትን 95 ሚሜ ቁመትን ዘለዎ ኮይኑ፡ 245 ሚሊ ሊትሮ ዓቕሚ ኣለዎ። እቲ ግራፊክስ ብቻይናዊ ቅዲ ዝተሳእለ ስእሊ ናይ ሮዛ ሮክስበርጊ ገነት ሻሂ ይጥቀም፡ እዚ ድማ ካብ ምትካል ክሳብ ምምራጽ ጥረ ነገራት ዝተገብረ ጥንቃቐ የንጸባርቕ። ባህላዊ ቻይናዊ ኣቕሑትን ናይ በረኸት ምልክት ዝኾነ ቀይሕ ቀንዲ ሕብርን ነቲ ኣቀማምጣ ይቐርጽዎ። እቲ መዐሸጊ ነቲ ፍርያት ንጹር መንነት ንምሃብን ጥዕና፡ ተፈጥሮኣውነት፡ ሓይሊ ህይወትን ውርሻን ንምግላጽን ዝተፈጥረ እዩ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ወርቂ ሽልማት A' Design Award
Rosa Roxburghii ናይ ሻሂ መዐሸጊ ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። Rosa Roxburghii ናይ ሻሂ መዐሸጊ ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። Rosa Roxburghii ናይ ሻሂ መዐሸጊ ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- Due to the lack of personalization of the old packaging of the product which visual communication information is unclear, there is no unique imprint of its own category. Therefore, in order to better communicate with consumers, enhance the local characteristics and charm of rosa roxburghii and tea culture, and convey the new concept of "health, naturalness, vitality, and inheritance", a brand-new appearance design is needed to carry and present the concept and values behind the brand.
- ዓቐንን ማዕሸግን
- The packaging with a capacity of 245ml，the packaging size is 65mm in length, 65mm in width and 95mm in height.
- መለለዪታት
- Rosa Roxburghii,Tea packaging,Traditional Chinese elements,Illustration,Beverage Packaging
- ናይ ምፍራይ ቴክኖሎጂ
- The design material is made of aluminum can.
- ናይ ዲዛይን ብድሆ
- The challenge mainly lies in how to better improve the awareness and competitiveness of rosa roxburghii tea in the consumer market, so as to make it stand out among the competing products. To address this challenge, we have added the healthy and natural attributes of rosa roxburghii tea to the traditional tea culture elements. Through visual creativity and brand integration, we further improved the relationship between the brand and consumers, and brought consumers a more reliable sense of brand trust.
- ምርምር
- With the continuous improvement of living standards, people pay more and more attention to the quality of life, and have higher requirements for the aesthetics of packaging design and the charm it shows. Therefore, on the basis of retaining the traditional "tea" cultural characteristics of the product, our design has incorporated modern art elements, which is to interpret the life attitude conveyed by the brand – "returning to original nature, and staying healthy and progressive."
- ምንጪ ሓሳብ
- The overall design is based on the Chinese style illustration of rosa roxburghii tea garden, which outlines the rigor from planting to selection of materials that is embedded in the brand, and conveys the essence of the fusion of Chinese tea and rosa roxburghii. The design is also created on the basis of culture inheritance by adopting Chinese auspicious red as the theme color, and with layout incorporated with traditional Chinese elements.
- ናይ ፕሮጀክት ግዜ
- The project started in April 2019 in Guangzhou, and finished in September 2019 in Guangzhou.
- ናይ ስርሒት ፍሰት
- With the tea beverage market constantly developing, safety and health have become the major concerns of consumers in their choice of tea beverage. Therefore, in order to create a healthy, natural, and high-quality brand, the illustrations have a creative style combining nature with vitality, echoing with people’s original desire.
- ኣባላት ጋንታ
- Creative Director: Zhiji Dong
Designer: Lu Gu
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
