Dragon Alley ናይ ብራንድ መንነት ዲዛይን ብ Tian Liu and Jiayi Chen

ዲዛይን Dragon Alley ናይ ብራንድ መንነት ዲዛይን ብ Tian Liu and Jiayi Chen ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2021 ናይ ነሓስ ሽልማት A' Design Award እዩ።

ነሓስግራፊክ· 2021

Dragon Alley ናይ ብራንድ መንነት ዲዛይን

ብ Tian Liu and Jiayi Chen

ዓሚል: Evil Design Studio

ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award

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ንቁጽሪ #111593 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Dragon Alley ናይ ብራንድ መንነት ዲዛይን

ድራጎን ኣሌ ንሆት ፖት ቤት-መግቢ ዝኾነ ትካልን ተጎራባቲ ናይ ሻሂ ክፍልን ዝተዳለወ ናይ ብራንድ መንነት ዲዛይን እዩ። እዚ መንነት ካብ ባህላዊ ኣፈታሪኻ ቻይና ዝተወሰደ ናይ ክልተነት (ዱያሊዝም) ሓሳብ ተመርኩዙ ዝተሃነጸ እዩ። ናይ ቤት-መግቢ መንነት ብመልክዕ ናይ መጎርገር ነጐዳ ስእሊ፣ ናይ ሕብሪ ቀለም ጸሊም ድሕረ-ባይታን ሓያላት ናይ ፊደላት ቅርጻታትን ናይ ምፍታሕ ስምዒት ይገልጽ። ናይ ሻሂ ክፍል መንነት ብመልክዕ ካብ ደበና ዝፍንጪ ብርሃን ስእሊ፣ ባህርያዊ ሕብሪ ወረቐትን ልኡማት ቅርጻታትን ናይ ቁጽብነት ስምዒት ይገልጽ። ደረጅ ብደረጅ ዝቐያየር ናይ ወርቂ ኣለማት ንኽልቲኦም መንነታት ኣብ ሓደ የራኽቦም። ኣተገባብር’ዚ ዲዛይን ናይ ቢዝነስ ካርድታት፣ ሜኑ፣ ፖስተራት፣ ፓኬጅን ኣቕሑት ጣውላን ዝርከቦም እዮም።

እቲ ኣፍልጦ

ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award

Dragon Alley ናይ ብራንድ መንነት ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Dragon Alley ናይ ብራንድ መንነት ዲዛይን ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Dragon Alley ናይ ብራንድ መንነት ዲዛይን ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: Based on the brand attributes of the spirit of dualism and Chinese mythology, we use it in the entire brand design process. In terms of font identification, it conveys such feelings at intercross and interlard to each other mutually. In terms of design elements, the main elements are "Crack of Thunder"in Dragon Alley and "Burst Through Clouds" in Dragon Alley Inner, the former is vigorous, while the latter is gentle. In terms of color, ink color is used as the main background color in Dragon Alley, while natural paper color as the main background color in Dragon Alley Inner, with gradual change of gold as the element.
ዓቐንን ማዕሸግን: Business card:99mm*50mm,
Bag:293mm*136mm,
Folder:480mm*310mm,
Menu:136mm*293mm,
Menu cover:250mm*140mm,
Poster:A2,
Dinner plate:diameter: 200mm,
Self-heating hot pot: 35mm*30mm*25mm,
Tea Caddy:105mm*105mm*150mm,
Oil tank:diameter 40mm*50mm,
Scarf:300mm*300mm
መለለዪታት: VIS, Branding, Visual Communication, Type Design, Graphic Design, Chinese mythology, Dragon, Hot pot, Tea
ናይ ምፍራይ ቴክኖሎጂ: In terms of design, the software we mainly use are Adobe Illustrator, Photoshop, After Effect and Cinema 4D.

Further more, in the later material production, it uses stamping technology, gravure printing technology, spot color printing and so on, in order to present the brand vision perfectly. In addition, there needs to be special requirements for its printing materials.
ናይ ዲዛይን ብድሆ: During the project. We have studied the various historical periods of China from ancient times to modern times. How to convert Chinese mythological information into usable font design, Graphic design and pattern design are the most important issues.

At the same time, how to balance the contradictory and fusion relationship between Dragon Alley and Dragon Alley Inner is also our main task.
Finally, how to integrate the concept of dragon throughout the brand design is also a problem we need to solve.
ምርምር: First of all, for a new brand, we need to let it have a complete brand story and a deep brand spirit. For business purposes, we need to make consumers recognize the brand, and based on brand value, we need our designers to create meaningful brand content. We have created a complete mythological worldview for Dragon Alley and Dragon Alley Inner, so that the brand has complete story content and visual symbols from beginning to end.

Relying on this complete set of brand visual system and story system, the brand can have a unified way of communication in terms of visual perception, operation and marketing.
ምንጪ ሓሳብ: We received the project that needed to make the brand design of Dragon Alley Hot Pot and Dragon Alley Inner Tea Room for our client. Dragon Alley has main feature of lively hot pot restaurant, and on the contrary, Dragon Alley Inner corresponds to people's leisure tea time after meals. Chinese living alleys have two special attributes of street life. Based on the spatial differences between the two, the project design seeks to create a sense of contradiction and integration of balance, namely dualism. Emotionally, Dragon Alley represents release, while Dragon Alley Inner immersed in restraint.
ናይ ፕሮጀክት ግዜ: The project began in 2019 in Milan, the overall visual design at the end of May 2020, and the project eventually landed in Chengdu China.
ናይ ስርሒት ፍሰት: The project aims to make a different experience in the Dragon Alley Restaurant by unique brand visual design.
ኣባላት ጋንታ: Designer: Tian Liu, Jiayi Chen, Aowen Zhou, Fan Xiao
ናይ ስእሊ ክረዲት: Image#1: Designer Jiayi Chen, 2019,
Image#2: Designer Liu Tian, 2019.