ዲዛይን Cascahuin ጥርሙዝ ተኪላ ብ Humberto Garcia ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2021 ናይ ብሩር ሽልማት A' Design Award እዩ።

ብሩርማዕሸጊ· 2021

Cascahuin ጥርሙዝ ተኪላ

ብ Humberto Garcia

ዓሚል: Tequila Cascahuín

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award

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ንቁጽሪ #110322 ሽልማት ኣረጋግጽ

ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Cascahuin ጥርሙዝ ተኪላ

ካስካሁይን ንተኪላ እተነድፈ ጥርሙዝ እዩ። ኣፍ፡ ቀለቤትን ክሳድን እቲ ጥርሙዝ እቲ ናይ ምዕጻው ስርዓት ብቡሽ መዕጸዊ ክሰርሕ ተመሓይሹ። ኣርማ እቲ ብራንድ ኣብ ክሳድ ብዓቢ እፎይታ ተተግቢሩ፡ እዚ ድማ ነቲ መዕሸጊ ፍሉይ ማሕተም ይህቦ። እቲ ጥርሙዝ መትሓዚ ብምንፋሕ ዝቐርጽ ሜላ (blow molding) ዝፈረየ ኮይኑ፡ ሶድዩም-ካልስየም ዘለዎ ጥርሙዝ ከም መሰረታዊ ንብረት ይጥቀም። እቲ መዕጸዊ ካብ እተመርጹ ተፈጥሮኣውያን ፍረ ቡሽ እተሰርሐ ኮይኑ፡ ብቐለም ኣሕምልቲ ደረጃ መግቢ ተሓቢሩ። እቲ ጥርሙዝ 70 ብ 70 ብ 260 ሚሊሜተር ይዕቅን። እቲ ንድፊ ካብ ቅድሚ-ሂስፓኒክ ኢደ ጥበባት፡ ንብረታትን ንባብ ከዋኽብትን ተመስጦ ይወስድ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ብሩር ሽልማት A' Design Award

Cascahuin ጥርሙዝ ተኪላ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Cascahuin ጥርሙዝ ተኪላ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Cascahuin ጥርሙዝ ተኪላ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: The process of developing the customized package consisted of making modifications to the mouth, ring, and neck of the bottle so that the sealing system works by means of a cork stopper, in addition to placing the icon designed for the brand in high relief on the neck of the bottle, which gives it a subtle strength and characteristic seal of the package.
ዓቐንን ማዕሸግን: the dimensions of the packaging are as follows:
70 mm x 70 mm x 260 mm
መለለዪታት: design, product design, graphic design, art direction, tequila, bottle, visual design
ናይ ምፍራይ ቴክኖሎጂ: The production process of the glass container will be carried out by blow molding. The standardization of the base material considers its base in sodium-calcium glass.
For the stopper - cork is produced a type Spark, developed to measure, using selected natural cork grains and inked with food grade vegetable pigments.
ናይ ዲዛይን ብድሆ: One of the obstacles that we presented in the development of the bottle was the manufacture in blown glass, since it was very important to have the details with quality and fineness as well as the cork carved in stone.
ምርምር: The graphic identity of Tequila Cascahuín was developed from the conceptualization of three elements that affect the agricultural processes of the blue agave: the earth, the stars and time.

To talk about the earth, pastel pigments were used for the development of the graphic variables, reading the accidents and qualities of this material; like the one that decomposes organically achieving pulverization, silences and tonalities of earthy sensations.

The game with the stars invites to conceive the cycles of cultivation as a rhythm that frames the agave landscape in nights and days, crickets and cicadas, rain and sleep.
Determine the auspicious times, of planting, cultivation and harvest.

Time marks the fullness and aging, which is represented by a bowl, a small cup with a concave shape made of clay, guaje or wood; used by our pre-Hispanic ancestors. The symbol of the bowl represents the matrix, the origin. In our ancestral tradition, the jícaras and vessels were used mainly as containers for water and food, they are the guardians of life over time.
ምንጪ ሓሳብ: The inspiration comes from our pre-Hispanic ancestors, their crafts, their materials and the use of the stars for each decision making
ናይ ፕሮጀክት ግዜ: The project started in April 2020 in Mexico and finished in September 2020 in Mexico
ኣባላት ጋንታ: Creative Director: Ana Paula Santana
Product Designer: Irving Jimenez
ናይ ስእሊ ክረዲት: All photos: Irving Jimenez & Humberto Vanhuten