ዲዛይን Jie Yi Couture ናይ ብራንድ መንነት ብ Yiwen Tu ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2021 ናይ ሓጺን ሽልማት A' Design Award እዩ።

ሓጺንግራፊክ· 2021

Jie Yi Couture ናይ ብራንድ መንነት

ብ Yiwen Tu

ዓሚል: Jie Yi Couture Studio

ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ሓጺን ሽልማት A' Design Award

9,986

ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #109125 ሽልማት ኣረጋግጽ

ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Jie Yi Couture ናይ ብራንድ መንነት

ጂኤ ዪ ኩቱር ን ሓደ ናይ ኩቱር ስቱድዮ ኣብ ሻንግሃይ ዝተፈጥረ ናይ ብራንድ መንነት እዩ። እቲ ቻይናዊ ፊደል ጂኤ ምፍታሕን ምፍራስን ማለት ክኸውን ከሎ፡ ዪ ድማ ሓደ፡ ሓድነትን ውህደትን ማለት እዩ። እቲ ሎጎ ብቻይናዊ ታይፖግራፊ ዝተሃንጸ ኮይኑ፡ ገለ ክፋላት እቶም ፊደላት ብምልክታት ናይ ማነኪንን መቁሪጽ ፎርፍጽን ተተኪኦም ይርከቡ። ናይ ፓተርን ምስራሕ ስክቻት እቲ ቀንዲ ዕዮ ትርኢት ኮይኖም፡ መስመራቶምን ጥምዝምዛቶምን ማስታወሻታቶምን ድማ ዝርዝራዊ ፓተርን ይፈጥሩ። እዚ መንነት እዚ ኣብ ብብዙሕ መጠናት ዝቐርብ ፓኬጂንግ ተተግቢሩ ይርከብ። እቲ ንድፊ ክእለትን ፍርያምነትን ከምኡ'ውን ናይ ፍርቂ-ብጽሒት ስፌት ኣገልግሎት የመሓላልፍ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ሓጺን ሽልማት A' Design Award

Jie Yi Couture ናይ ብራንድ መንነት ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Jie Yi Couture ናይ ብራንድ መንነት ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Jie Yi Couture ናይ ብራንድ መንነት ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: Jie Yi Couture is a start-up company in Shanghai. While the character ‘Jie’ means to solve and to deconstruct in Chinese, ‘Yi’ means one which is also referred to as unity and consistency.
Jie Yi is faced with fierce competition in Shanghai. What helps Jie Yi stand out from its competitors will be its strategy of providing semi-custom design service and its spirit of inheriting Chinese traditional skills. Therefore, the branding aims to convey a sense of craftsmanship and entry-lux
ዓቐንን ማዕሸግን: The packaging shown is offered in a variety of sizes and iterations based on the product.
መለለዪታት: Branding and Marketing, Research, Visual Identity System, Pattern-making, Tailoring, Traditional Skills inheritance
ናይ ምፍራይ ቴክኖሎጂ: Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Chinese Typography, Pattern-making
ናይ ዲዛይን ብድሆ: The business is located in Shanghai and targeting people from the casual-business market aging from 25-50. Jie Yi was facing fierce competition when it launched its first line. To stand out from the numerous competitors, Jie Yi built its strategy of creating an entry-lux experience and providing semi-customization service. This strategy helped the brand appeal to a younger group of customers who were looking for more affordable, high-quality products.
ምርምር: To learn the brand's products and business operation, the designer Yiwen Tu took many field trips to the studio and studied pattern-making and draping that were part of the production process. In the process, Yiwen discovered the beauty of the pattern-making sketch and turned it into the primary visual element. Yiwen also worked closely with the clients on brand & market research and design decision making. The immersive research experience, along with the cooperation, helped the designer set the brand strategy and visual tone in an efficient manner.
ምንጪ ሓሳብ: Jie Yi's studio reveals the brand personality and provides inspiration for the design. There lies the esthetic in the arrangement of the space and the relationship between the lines in the pattern-making drawings. Yiwen was inspired to turn the sketch of pattern-making into the primary elements of the visual system as the sketch is a symbol of craftsmanship, ingenuity, and unique.
ናይ ፕሮጀክት ግዜ: The project started in August 2018 in Shanghai and finished in January 2020 in New York.
ናይ ስርሒት ፍሰት: Based on the research and what was learned from the communication with the client, the designer decided to use Chinese typography to create the logo. The designer Yiwen replaced part of radicals with symbols of mannequin and scissors. People can easily recognize the brand's name and learn about the company's business from the logo.
As each pattern-making sketch is explicitly designed for the client, it becomes a symbol of unique, precision, and fine craftsmanship. The lines, curves, and notes form a pattern that is beautiful and elaborate. Therefore, it is integrated into the visual system as the primary element.
ኣባላት ጋንታ: Independent
ናይ ስእሊ ክረዲት: Yiwen Tu, 2020