ዲዛይን Cera Una Volta ናይ ወይን መለያ ብ Giovanni Murgia ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2021 ናይ ወርቂ ሽልማት A' Design Award እዩ።
ወርቂማዕሸጊ· 2021
Cera Una Volta ናይ ወይን መለያ
ዓሚል: Cantine Chessa
ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ወርቂ ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #108149 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Cera Una Volta ናይ ወይን መለያ
ቸራ ኡና ቮልታ (ሓንሳዕ) ወይን ጥራይ ዘይኮነ ናብ ሕሉፍ ዘቐናጽብ እያ። ንትምህርቲ ኣቦታትን ናይ ሕሉፍ ወይን ምስራሕ ሜላታትን እንተጠቒምና ንእሽቶ ናይ ወይን ጥበብ ኣብራኽ ንምፍጣር ካብ ዝነበረ ሕልሚ ዝተፈጠረት እያ። እቲ ፈጠራዊ ሓሳብ ናይዛ ወይን፡ ብቐሊል ናይ ተረት ምልክታዊ ምግላጽ ኣብቲ መለያ ብዘሎ ምስሊ ብጽቡቕ እንዳተወከለ፡ ታሪኽ ምፍጣር ናይዛ ወይንን ናይቲ ዘፍረያን የዘንቱ። እቲ ዝተመርጸ ቅዲ ብዓላማ ናይ ተረት እዩ፡ ካብቲ ክላሲካዊ ስታይል ናይ ቨርመንቲኖ ብብዙሕ ንዝፈለየት ወይን ድሙቕ ንክንክን ንምሃብ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ወርቂ ሽልማት A' Design Award
Cera Una Volta ናይ ወይን መለያ ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። Cera Una Volta ናይ ወይን መለያ ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። Cera Una Volta ናይ ወይን መለያ ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- The idea of the creative concept of the wine Cera Una Volta tells, in the simplicity of the fairytale hyperbole well represented by the illustration on the label, the story of the birth of this wine and that of who produced it. The style chosen is deliberately like a fairytale, a bit to give a magical touch to a wine that differs greatly from the classic style of the other products of the company, but also to underline its highly expressive and dreamlike nature.
- ዓቐንን ማዕሸግን
- Label: 13,5x8,8 cm
Box: 32x27x10 cm - መለለዪታት
- wine, packaging, illustration, label design
- ናይ ምፍራይ ቴክኖሎጂ
- Label: The wine label was created with a coated paper with a special texture reminiscent of a fabric. The paper has a special treatment that makes it soft and silky to the touch to increase the tactile sensation of the product.
Box: The package contains 3 bottles and recalls the label design. it is made with a cardboard covered with the same paper as the label and has a box opening. - ናይ ዲዛይን ብድሆ
- The request was to create a label that would appeal to a target of wine lovers who seek in a wine not only the quality of the product but also a certain exclusivity and elegance together with elements of corporate and personal storytelling.
Basically an audience of wine lovers looking for wine goodies produced by small cellars, with strongly territorial and identity characteristics. A target inclined to spend on quality products, which seeks a wine, beyond the purely qualitative aspect, also a side dish linked to the company and personal story of who produced that wine, as if to want to live the experience in holistic way.
The goal was to create a highly expressive and personal packaging design that could tell a story related to the people behind this wine. - ምርምር
- The research to develop the project was born from the inspiration for the famous book The Little Prince by Antoine de Saint-Exupery and his illustrations. The abstract and fairytale concept that inspired this work comes from here. Tell this wine, born from a dream, in a dreamlike and light way. The work to get to the final illustration went through several steps up to the final version which contains the main elements of the project. The goal is to create a unique and recognizable design capable of telling a story.
- ምንጪ ሓሳብ
- The Cera Una Volta therefore presents itself with this very suggestive label focused on a light and captivating style that integrates with the golden color of the wine specifically inserted in a transparent burgundy bottle, to reveal its bright and pleasantly golden color. It represents the lightness and light-heartedness of a young girl who flies on the wings of fantasy to follow her dream accompanied by her friend swallow who will guide her on the path to creating this wine.
- ናይ ፕሮጀክት ግዜ
- The project was started in June 2019 in Sardinia, finished and published in December 2019. The wine is on the market from January 2020
- ናይ ስርሒት ፍሰት
- The design of these labels is designed to give a tactile effect when picking up the bottle, thanks to the label paper and tactile processing. Soft-touch colors and embossing techniques are used to transfer the fairytale effect of the visual design.
- ኣባላት ጋንታ
- Giovanni Murgia - Art direction
Sara Pilloni: Illustration
Bruno Haver: 3D bottle rendering - ናይ ስእሊ ክረዲት
- 3D Render: Bruno Haver
Photography: Giovanni Murgia
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
