ዲዛይን Menton ናይ ጨና ማይ ፓኬጂንግ ብ Sidel Machinery Shanghai Co.,Ltd. ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2020 ናይ ነሓስ ሽልማት A' Design Award እዩ።
ነሓስማዕሸጊ· 2020
Menton ናይ ጨና ማይ ፓኬጂንግ
ብ Sidel Machinery Shanghai Co.,Ltd.
ዓሚል: Sidel Machinery (Shanghai) Co.,Ltd.
ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #101535 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Menton ናይ ጨና ማይ ፓኬጂንግ
ሜንቶን ካብ ዝተማዕደገ ለሚን ዝተሰርሐ ቀሊል ጨና ዘለዎ ማይ ዲዛይን ፓኬጂንግ እዩ። እዚ ዲዛይን ንብሩህ ኣብ ሜዲተራንያን ዝርአ ናይ ጸሓያዊ ዕረፍቲ ስምዒት ዘዘኻክር ብሩህ ሕብረ-ሕብሪ ይጥቀም። ብዘይስሩዕ ኣገባብ ዝተሳእለ ናይ ለሚን ንድፊ ድማ ናይ ዕረፍቲ ስምዒት ይፈጥር፣ ነቲ ተፈጥሮኣውን ጥዑይን ባህርይ መስተ ድማ ይድግፍ። ሓደ ብረታዊ ሰማያዊ ሕብሪ ንዝተፈላለዩ ጨናታት ብሓንሳብ ብምጽንባር ንብራንድ ግርማ ዝመልኦ ስእሊ ይህቦ። እታ ቀጥ ዝበለት ጠርሙስ ካብ PET ዝተሰርሐት ኮይና፣ ኣብ ናይ 500 ሚሊሊትር መጠን ጥራይ 17.85 ግራም ትምዘን፣ እዚ ድማ ኣብ እዋን ፍርያት ንጥረ-ነገርን ጉልበትን ይቆጥብ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award
Menton ናይ ጨና ማይ ፓኬጂንግ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Menton ናይ ጨና ማይ ፓኬጂንግ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Menton ናይ ጨና ማይ ፓኬጂንግ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- Menton is a healthy, light-flavored water with the same price as water. After enjoying 3 years of rapid sales, Menton now faces many followers crowding the market with homogeneous packages and prices. The strategy is to keep the current low price but premiumize and differentiate Menton by repositioning it as a higher value product. Most importantly, don't compromise Menton's health attribute in the new package design.
- ዓቐንን ማዕሸግን
- light weight PET bottle design: only 17.85 grams for a 500 mL bottle
- መለለዪታት
- beverage, lemonade, Package Design, Graphic Design, Illustration, Lemon, flavored water, Menton
- ናይ ምፍራይ ቴክኖሎጂ
- Menton uses Sidel Predis Dry Aseptic line, no need to add any preservatives.
The restyled straight bottle shape has a very light weight and very energy saving in the production process. - ናይ ዲዛይን ብድሆ
- The first challenge we met was how to premiumize Menton and make it stand our from the competitors. We must then retain Menton's health attribute in the new high valued soft drink category, because many soft drinks give the impression of being high in sugar and unhealthy.
Another challenge is how to build a stronger brand image and further improve the relationship between brand and consumers to increase the loyalty. - ምርምር
- Our target group is the price sensitive young people aged 15 to 25, mainly students and young white collars. Most of them are single children and have grown up together with the development of China’s advanced Internet culture. Compared with their parents, they have international tastes and higher aesthetic requirements. Considering their point of view, we decided to restyle the brand personality with funny, relaxed, young, active, fashionable and positive characteristics to emotionally resonate with them and speak for them.
- ምንጪ ሓሳብ
- As Menton uses imported European lemons, a bright and jaunty color palette is applied to create an association with the ideal sunny Mediterranean holiday. The unique metallic 'Tiffany blue' color helps render an exquisite brand image and unify the different flavors. We felt the precious lemon photos failed to communicate the product values, so we redesigned it with a random illustrated lemon pattern to render a lighthearted, funny, relaxing mood, convey Menton's healthy, natural attributes.
- ናይ ፕሮጀክት ግዜ
- The project started from September 2019 and finished in December 2019. The design is done in Italy and Shanghai, produced in Beijing.
- ናይ ስርሒት ፍሰት
- Menton is a Ready to Drink product sold in the convenient store or market around the school in middle small cities. The target group is price sensitive teenagers aged 15 to 25.
- ፓተንታት
- Copyrights belong to Jinmailang Beverage Co.,Ltd, 2019
- ኣባላት ጋንታ
- Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Xuegang Wang
Lianfei Zhang
Wei Wang - ናይ ስእሊ ክረዲት
- Image #1 : Simone de Polis, Raffaella de Rossi, Shuo Qu, Sabrina de Luca, Chengjie Ding, Roberta Domini
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
