ዲዛይን 2019 National Card Collection Day Deck ናይ መጻወቲ ካርታ መሸፈኒ ስልማት ብ Alexander Chin ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2020 ናይ ወርቂ ሽልማት A' Design Award እዩ።
ወርቂማዕሸጊ· 2020
2019 National Card Collection Day Deck ናይ መጻወቲ ካርታ መሸፈኒ ስልማት
ዓሚል: Seasons Playing Cards
ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ወርቂ ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #101023 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ 2019 National Card Collection Day Deck ናይ መጻወቲ ካርታ መሸፈኒ ስልማት
እቲ ናይ 2019 ሃገራዊ መዓልቲ እኩባት ካርታ ዴክ፡ ንመጻወቲ ካርታታት ዝተዳለወ ተወሳኺ ምስ ተጠቃሚ ዝዋሳእ መሸፈኒ እዩ። እቲ ዲዛይን ካብ ቤተ መንግስታት ሞሮኮ ተመሲጡ ዝተሰርሐ ኮይኑ፡ ንዝተወቕረ እምኒን ጂኦሜትሪያዊ ቅርጽታትን ዝመስል ኢንታሊዮ ቅርጻ ኣለዎ። ኣብ ጎድኒ ዝተሓትመ ብድሆ ንተጠቃሚ ነቲ ኣፍደገ ክኸፍቶ ይዕድሞ። ነቲ ቅስታዊ መእተዊ ብመንገዲ ናይ መፍትሕ ቀዳድ መስመር ምልዓል፡ ነቲ ቀዳማይ ደረጃ የቃልዖ። 30 ሚእታዊት ግሉጽነት ዘለዎ ፍሉይ ክልተ ኣንፈታዊ መስትያት፡ ብርሃን ናብ ውሽጢ ክብራህ ከሎ እትርአ ክፍሊ ይሓብእ። ናይ መወዳእታ ምቅላዕ ድማ ተደጋጋሚ ብሩህ መተሓላለፊ የርኢ። እተን ካርታታት ብልዑል ጽሩይ ብሩህ ናይ ንጣብ ውቃበ ተለቢጠን ኣለዋ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ወርቂ ሽልማት A' Design Award
2019 National Card Collection Day Deck ናይ መጻወቲ ካርታ መሸፈኒ ስልማት ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። 2019 National Card Collection Day Deck ናይ መጻወቲ ካርታ መሸፈኒ ስልማት ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። 2019 National Card Collection Day Deck ናይ መጻወቲ ካርታ መሸፈኒ ስልማት ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- The packaging is an interactive experience designed to mimic the exploration of a Moroccan palace. The experience rewards users with escalating stages based on their efforts in the journey. These reveals in the packaging include discovering hidden rooms and opening impossibly-sized corridors through the use of a bespoke two-way mirror system. By focusing on creating genuine moments of surprise and delight for our customers, our packaging becomes a bridge for stronger user-brand connections.
- ዓቐንን ማዕሸግን
- Width 68mm x Depth 22mm x Height 90mm
- መለለዪታት
- Playing Cards, Engraving, Palace, Mirror, Illusion, Patterns, Scodix, Tile, Morocco, Discovery, Interactive
- ናይ ምፍራይ ቴክኖሎጂ
- Each deck is meticulously handcrafted with exotic intaglio engravings that mimic the stonework of the palace gates, where engraving was chosen to best execute on the tight detailing of the designs. The glossy cards inside are coated in a scodix printing process to create a glossy raised-tiling effect that contrasts with the textured exterior in elegant harmony. A custom 30% opacity two-way mirror was designed for the packaging as a crucial element in creating the illusions of the experience.
- ናይ ዲዛይን ብድሆ
- The largest obstacle was developing the mirror element of the packaging. For material testing acrylic was found to be most sturdy in thin profile unlike cracking glass, and most stable with reflections unlike film sheets. The structure evolved from a single tuck into a 2 piece shell as a way to introduce the keyhole element and provide mirror protection. The best looking illusions finalized at 30 percent mirror opacity, calibrated for the user’s most likely light source, their phone flashlight.
- ምርምር
- The main goal of the packaging was to create genuine feelings of surprise and achievement, elements shown in neuroscience to better encode experiences into memory and perceive them at higher value. Designing interaction into the packaging was the best way to accomplish this. Optical illusions were chosen for their ability to amaze and ease of implementation. A puzzle discovery format was used as the framework to generate the effort needed for feeling a sense of earned achievement in the user.
- ምንጪ ሓሳብ
- Inspired by the palaces of Morocco, the 2019 event design pays tribute to the iconic architecture of the region with traditionally decorated gates and exotic geometric patterns throughout that hint at something more. The packaging centers on an interactive challenge labeled on the side to unlock the gate, designed to reward users with discovery moments of different magnitude in direct correlation with their effort and investment towards the experience and brand.
- ናይ ፕሮጀክት ግዜ
- Designed in Morocco April 2019
Launched in Chicago, USA October 2019 - ናይ ስርሒት ፍሰት
- STAGES OF DISCOVERY. 1) KEYHOLE: User reveals an archway by raising it through the keyhole track of the exterior shell. 2) UNVEILING: When light is shone into the packaging the mirrored reflection vanishes, revealing a hidden room behind the gate. 3) OPEN SESAME: An impossibly-sized palace corridor is discovered inside when users shine light between two arches. The semi-transparent mirrors repeat the internally lit space to create a magical infinity mirror effect for the user to remember.
- ፓተንታት
- .
- ኣባላት ጋንታ
- Creative Director: Alexander Chin
Illustration & Design: Alexander Chin - ናይ ስእሊ ክረዲት
- Photography: Bryan Aellen
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
