Cafe Tunico Тарроҳии Бренди аз Mateus Matos Montenegro

Тарҳи Cafe Tunico Тарроҳии Бренди аз Mateus Matos Montenegro ғолиби шоистаи ҷоизаи бонуфузи 2020 Ҷоизаи биринҷии A' Design Award дар категорияи мусобиқавии Дизайни графика, тасвирсозӣ ва иртиботи визуалӣ мебошад.

БиринҷГрафика· 2020

Cafe Tunico Тарроҳии Бренди

аз ҷониби Mateus Matos Montenegro

Муштарӣ: Café Tunico

Ғолиби Ҷоизаи биринҷии A' Design Award дар категорияи Графика

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Ғолиби тасдиқшудаи ҷоиза

Тасдиқи вазъи ҷоиза барои #89224

Портфолиоро бинед Ба сайт гузаред Дар A' Design Award дидан Релизи матбуотӣ Нишони ҷоиза

Рангҳо

Тарҳ

Дар бораи Cafe Tunico Тарроҳии Бренди

Бренди, ки таърихи оиларо тарҷума мекунад. Қаҳва, оила, 7 фарзанд ва ҷаноби Тунико. Ин рукнҳои ин ҳикоя ҳастанд ва маҳз ҳамин чиз логотипро тарҷума мекунад. Тарҳи қаҳва эҳтиёткорона нуктаро иваз мекунад; кулоҳи шарики ҷудонашаванда ҷаноби Tunico мебошад; типография анъанаи оилавӣ ва тарзи ба даст овардани истеҳсоли қаҳваро ифода мекунад. Тарҳи мӯҳр муайян кардани бренди зуд ҳангоми истифодаи ҷойҳо ва ашёҳои гуногун бо истифодаи Т, ҳарфи аввалини Tunico, кулоҳ ва 7 дона дар атрофи он мебошад, ки 7 фарзандро, ки мероси заминҳояшонро ба мерос гузоштаанд ва зироатҳо.

Эътироф

Дар бораи Ҷоизаи биринҷии A' Design Award

Cafe Tunico Тарроҳии Бренди ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Cafe Tunico Тарроҳии Бренди ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Cafe Tunico Тарроҳии Бренди эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Дар паси тарҳ

Маҷмӯаи матбуотӣ

Кредитҳо, аъзои гурӯҳ ва тафсилоти техникие, ки тарроҳ пешниҳод кардааст.

Хусусиятҳои беназир: Gratitude germinated in the heart of the family. Even after Seu Tunico, the patriarch, divided his land among his seven sons, they remained there, their feet planted and engaged in the care of the land that helped raise them. Moreover, it is with all this love and affection that, after 100 years of hard work and experience, they have decided to take the coffee they plant directly to the table of other families, with the brand that translates their story. A coffee made by those who are proud to do what they love. Coffee, family, 7 children and Mr. Tunico Lucas. These are the pillars of this story, and that's what the logo translated into. The coffee design discreetly replaces point i. The inseparable companion hat represents Mr. Tunico. Typography represents the whole family tradition and the artisanal method of coffee production. A seal is a way of identifying the brand quickly and can be applied to various places and objects. In it we use the T, initial letter of Tunico, with his hat, which always accompanies him, and the grains around, representing the 7 children to whom he passed the legacy of his lands and crops.
Андоза ва бастабандӣ: The packages are filled with roasted coffee and coffee beans, ranging from 250g, 500g and 1kg each. The business cards have standard measures of 5cm x 9cm closed, with a fold.
An institutional film was created for the brand with placement in social media in FullHD.
Тегҳо: Brand, logotype, coffee, design, packaging, brazil, arabia, handcraft, craft, family made, 100%, 100 years, handmade
Технологияи истеҳсол: For the Cafe Tunico brand project, were used a variety of materials in the applied parts. Packaging with aluminum inner lining and screen printing in CMYK and a golden Pantone. Special business cards for sellers with printed price lists, billboards and banners. Special packaging is being developed for the brand's premium version on kraft paper with silkscreen, vinyl sticker and a special seal on hot wax.
It was created and produced a film for online placement on social media, filmed on the farm and with Mr. Tunico and his wife.
Мушкилоти дизайн: The roots of the family were built through the coffee. As a child, Mr. Tunico dealt with the planting. Time passed, the family growing, and the coffee was still there, firm and strong. It is more than a seed, it is the translation of all this union. And now, the coffee will not only be produced there, it will be packed and will come to the table of other families.
So bringing all these references was our biggest challenge.
Таҳқиқот: A market research was done to diagnose the most common and generic design styles so that the brand could differentiate itself in a strong and coherent way.
Илҳом: The inspiration for this project came from family history and its intrinsic relationship with coffee. Mr. Tunico's grandparents planted the seed that gave rise to the love of coffee. Generations of their families are fruits of this passion. It was with all this love and affection that, after 100 years of hard work and experience, decided to bring the family coffee to all Brazilians. A coffee made by those who are proud to do what they love. 100 years of family, 100% artisan coffee.
Давомнокии лоиҳа: February 2018 to may 2019
Ҷараёни кор: The brand have a design that brings tradition of the family in its core, but imposes itself as a modern and current brand, Because of it, it attracts the target audience, as well as establishing itself as a brand of quality and strong in the acting market, with fantastic results in a very short time.
Ҳуқуқи тасвирҳо: Image credits to Mateus Matos Montenegro and Avalanche Vitória.
Video credits to Mateus Matos Montenegro and Avalanche Vitória.