PatchU Ҳувияти бренд, тарҳрезии қаҳрамон аз Chungsheng Chen, Enyang Chen and Wanyun Lo

Тарҳи PatchU Ҳувияти бренд, тарҳрезии қаҳрамон аз Chungsheng Chen, Enyang Chen and Wanyun Lo ғолиби шоистаи ҷоизаи бонуфузи 2026 Ҷоизаи оҳании A' Design Award дар категорияи мусобиқавии Дизайни графика, тасвирсозӣ ва иртиботи визуалӣ мебошад.

ОҳанГрафика· 2026

PatchU Ҳувияти бренд, тарҳрезии қаҳрамон

аз ҷониби Chungsheng Chen, Enyang Chen and Wanyun Lo

Муштарӣ: Tainan University of Technology/Product Design Department

Ғолиби Ҷоизаи оҳании A' Design Award дар категорияи Графика

7,209

Ғолиби тасдиқшудаи ҷоиза

Тасдиқи вазъи ҷоиза барои #180916

Дар A' Design Award дидан Релизи матбуотӣ Нишони ҷоиза

Рангҳо

Тарҳ

Дар бораи PatchU Ҳувияти бренд, тарҳрезии қаҳрамон

PatchU лоиҳаи брендинг ва тарҳрезии қаҳрамон аст, ки матоъҳои боқимондаи бистариро ба бозичаҳои мулоим ва лавозимоти тарзи зиндагӣ табдил медиҳад. Матоъҳо аз рӯи андоза, бофта ва ранг ҷудо карда шуда, сипас бо истифода аз намунаҳои чандир ба шаклҳои соддаи ҳамроҳон дӯхта мешаванд. Дарзҳои намоён ва порчадӯзӣ ҳамчун қисми ҳувияти бренд нигоҳ дошта мешаванд, аз ин рӯ ҳар як маҳсулот аз дигараш каме фарқ мекунад. Бастабандӣ ва тасвирҳо пайдоиши маводро шарҳ медиҳанд. Ҳадаф он аст, ки ба матоъҳои изофӣ арзиши нав ва ҷои гарм дар зиндагии ҳаррӯза дода шавад.

Эътироф

Дар бораи Ҷоизаи оҳании A' Design Award

PatchU Ҳувияти бренд, тарҳрезии қаҳрамон ғолиби Ҷоизаи оҳании A' Design Award аст, ки эътирофи обрӯманд буда, ба тарҳҳои хуб дода мешавад, ки талаботи касбӣ ва саноатиро, ки аз офаридаҳои хуб тарҳрезишуда интизор меравад, иҷро мекунанд. Ғолибони оҳан маҳорати бузург, ихтисоси баланд, фаҳмиши коршиносона ва иқтидори эҷодии офаринандагони худро нишон медиҳанд. Интизор меравад, ки PatchU Ҳувияти бренд, тарҳрезии қаҳрамон офаридаи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки амалӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи оҳании A' Design Award беҳтарин амалияи соҳаро муттаҳид мекунад ва хусусиятҳои босалоҳияти фаннӣ дорад, ки бо донишҳои амалӣ ва истеъдод пайваст шудаанд. PatchU Ҳувияти бренд, тарҳрезии қаҳрамон барои диққаткорияш эҳтиром мешавад ва барои таъмини беҳбудиҳои сифати зиндагӣ, ки ба беҳтар кардани ҷаҳон кумак мекунанд, тарҳрезӣ шудааст.

Дар паси тарҳ

Маҷмӯаи матбуотӣ

Кредитҳо, аъзои гурӯҳ ва тафсилоти техникие, ки тарроҳ пешниҳод кардааст.

Хусусиятҳои беназир: A circular design brand that transforms leftover bedding fabrics into character IP series based plush toys and lifestyle accessories, establishing a new business model for company by converting surplus materials into value added products. Rather than focusing solely on material reuse, it highlights healing, companionship, and emotional value. Sewing traces and patchwork logic, and imperfect connections shape the visual identity, making each piece unique and sustainability part of everyday life.
Тегҳо: Branding, Circular Design, Upcycled Leftover, Plush Toy, Character IP Economy.
Технологияи истеҳсол: PatchU is realized through existing bedding manufacturing capabilities, reintroducing leftover fabrics that cannot return to mass production as the brand’s core material. Fabrics are sorted by size, texture, and tone, then transformed into plush companion products using flexible patterns. Visible stitching and patchwork are intentionally preserved as brand features. Through small-batch making and manual adjustment, each piece retains natural variation, allowing production to reflect PatchU’s values of warmth, imperfection, and individuality while ensuring a consistent and authentic brand experience.
Мушкилоти дизайн: The main challenge for PatchU was avoiding being perceived as merely an eco or recycled-material brand. Leftover fabrics are often associated with low value, making it difficult to build emotional connection and trust. In addition, variations in fabric size, color, and texture challenged product consistency. Rather than hiding these imperfections, PatchU embraced them as brand characteristics. Through patching, stitching, and a gentle visual language, the brand reframed difference as individuality, shifting attention from material origin to emotional companionship and redefining how circular brands are perceived.
Таҳқиқот: PatchU approaches brand and product design by rethinking how leftover fabrics from the bedding manufacturing process can be transformed into everyday objects that people feel comfortable using, connecting with, and keeping as long-term companions. The brand treats these leftover materials as unfinished elements, giving them new roles and emotional meaning through patching, stitching, and reassembly. As the brand evolves, PatchU reflects on people’s expectations of healing, companionship, and everyday objects, translating these feelings into gentle forms, a recognizable visual system, and an approachable brand tone. Feedback shows that compared to direct environmental messaging, people are more likely to understand and accept circular values through feelings of being cared for and accompanied. With emotion at its core, PatchU creates a brand experience where sustainability naturally becomes part of everyday life and is felt rather than explained.
Илҳом: The name is derived from patch, meaning repair and reconnection, reflecting the reuse of leftover bedding fabrics. The letter U represents you, linking the act of repair with the person being cared for. Beyond material regeneration, the name expresses emotional connection and companionship. It embodies sustainability, healing, and vitality, transforming repair into a gentle, human centered experience rooted in everyday life.
Давомнокии лоиҳа: The PatchU brand was conceived and planned in November 2025, with the development of the overall brand direction and product concepts initiated at the same time. In January 2026, the design of the IP characters began, gradually completing character definition and visual expression. In February 2026, the PatchU trademark and related intellectual property were formally filed, establishing a foundation for brand identity and future applications.
Ҷараёни кор: PatchU collects leftover fabrics from bedding production and reorganizes them by texture and tone before redesigning them into simplified plush and companion products. Through patching and stitching, fabrics are transformed into warm, character-driven objects, with visible seams becoming part of the story. Interaction goes beyond use, as products are meant to be hugged, carried, and lived with. Through packaging and visual storytelling, PatchU helps users understand the meaning behind each piece, turning leftover materials into emotional connections and more meaningful everyday experiences.
Патентҳо: Copyright belongs to acdesign associates International Co.,Ltd.
Trademark (2026) Trademark Holder: Caliphil Enterprise Co., Ltd.
Аъзои гурӯҳ: ChungSheng Chen
EnYang Chen
WanYun Lo
TingYuan Lin
Tainan University of Technology/ Product Design Department
acdesign associates International Co.,Ltd
Caliphil Enterprise Co., Ltd.
Ҳуқуқи тасвирҳо: Image#1~#5: acdesign associates International Co., Ltd.