The Kaobei Функсияи асосӣ: Ҷоми таблиғи фарҳангӣ аз Yen Chang Chen

Тарҳи The Kaobei Функсияи асосӣ: Ҷоми таблиғи фарҳангӣ аз Yen Chang Chen ғолиби шоистаи ҷоизаи бонуфузи 2026 Ҷоизаи тиллоии A' Design Award дар категорияи мусобиқавии Дизайни таблиғот, маркетинг ва иртибот мебошад.

ТиллоТаблиғот· 2026

The Kaobei Функсияи асосӣ: Ҷоми таблиғи фарҳангӣ

аз ҷониби Yen Chang Chen

Муштарӣ: Yuan Ze University

Ғолиби Ҷоизаи тиллоии A' Design Award дар категорияи Таблиғот

46,801

Ғолиби тасдиқшудаи ҷоиза

Тасдиқи вазъи ҷоиза барои #178404

Дар A' Design Award дидан Релизи матбуотӣ Нишони ҷоиза

Рангҳо

Тарҳ

Дар бораи The Kaobei Функсияи асосӣ: Ҷоми таблиғи фарҳангӣ

Матни китоб: Ҷоми таблиғи фарҳангӣ барои табдил додани як унсури фарқкунандаи фарҳанги мардумии муосири Тайван ба як асари фарҳангии воқеӣ таҳия шудааст. Ин лоиҳа, ки аз як падидаи васеъэътирофшудаи интернетӣ, ки ҳазл, ришханд ва шарҳи иҷтимоиро дар бар мегирад, илҳом гирифтааст, тарзи табдил ёфтани забони мардумиро ба тарроҳии маҳсулот меомӯзад. Бо пайванд додани фарҳанги рақамӣ ва таҷрибаи ҷисмонӣ, тарроҳӣ хотираи фарҳангиро ҳифз мекунад, иштироки ҷамъиятиро ташвиқ менамояд ва роҳи дастрасе барои инъикоси ҳувияти маҳаллӣ ва ифодаи дастаҷамъӣ пешниҳод мекунад.

Эътироф

Дар бораи Ҷоизаи тиллоии A' Design Award

The Kaobei Функсияи асосӣ: Ҷоми таблиғи фарҳангӣ ғолиби Ҷоизаи тиллоии A' Design Award аст, ки эътирофи бениҳоят обрӯманд буда, ба тарҳҳои дараҷаи аввал, аҷоиб ва барҷаста дода мешавад. Ғолибони тилло офаридаҳои бағоят навоварона, дурандешона ва ҷилваноки дурахшонанд, ки нубуғ, хирад ва маҳорати тарроҳони худро инъикос мекунанд. Интизор меравад, ки The Kaobei Функсияи асосӣ: Ҷоми таблиғи фарҳангӣ ихтирои хеле ситоишшуда, роҳбаладгузор ва ёдгорӣ бошад, ки арзиши бесобиқа меорад. Ин тарҳи ғолиби Ҷоизаи тиллоии A' Design Award лоиҳаи тамошобоб ва мӯҳтарам аст, ки хеле судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. The Kaobei Функсияи асосӣ: Ҷоми таблиғи фарҳангӣ эҳсосоти шадиди хоҳишро ба вуҷуд меорад, шӯру шавқро бедор мекунад, эҷодкориро рағбат мебахшад ва моро мафтун месозад.

Дар паси тарҳ

Маҷмӯаи матбуотӣ

Кредитҳо, аъзои гурӯҳ ва тафсилоти техникие, ки тарроҳ пешниҳод кардааст.

Хусусиятҳои беназир: The KaoBei Cup is a ceramic design that transforms vernacular language into a functional communication interface. It goes beyond conventional products by integrating language, object, and social interaction into a scalable cultural system. By materializing informal expressions, it creates a new form of engagement that connects everyday use with digital sharing and cultural participation.
Андоза ва бастабандӣ: Dimensions: approx. 90 mm (W) × 90 mm (D) × 100 mm (H); capacity approx. 300 ml.
Material: high-fired porcelain with glazed finish.
Production: slip casting with decal transfer printing and kiln firing.
Packaging: recyclable paper box with protective insert.
Series-based design with multiple typographic variations ensuring consistency and scalability.
Тегҳо: vernacular design, cultural communication, language-based design, product system, emotional interaction, typographic design, social engagement, everyday object, cultural identity, design innovation
Технологияи истеҳсол: The KaoBei Cup is produced using ceramic slip casting with high-fired porcelain for durability and fine detail. The vernacular typography is developed through iterative graphic translation and applied using precision decal printing and kiln firing. The process integrates linguistic research, visual abstraction, and material prototyping to ensure consistency across series production.
Мушкилоти дизайн: The main challenge was translating informal vernacular language into a culturally acceptable and functional design without losing its original tone. Balancing humor, sensitivity, and readability required careful iteration. Another difficulty was standardizing non-structured expressions into consistent visual forms for production. The project addressed these through linguistic analysis, typographic refinement, and prototyping, ensuring both authenticity and scalability.
Таҳқиқот: This project is qualitative design research exploring how vernacular language can be transformed into product-based communication. The objective is to materialize everyday expressions into interactive objects. Methods include linguistic observation, visual translation, and prototyping. Data were collected from daily speech and digital communication patterns. Tested through real-world use in cultural contexts. Results show increased engagement and sharing. Insights reveal language can function as a cultural interface, impacting design, communication, and cultural industries.
Илҳом: The KaoBei Cup is inspired by the everyday vernacular expressions widely used in contemporary communication, particularly those shaped by digital culture. These phrases, often casual, humorous, and emotionally expressive, have evolved into a shared linguistic system reflecting how people interact and connect in daily life.

The project explores how language can move beyond text and speech to become a tangible cultural medium. By transforming commonly spoken expressions into physical objects, the design materializes intangible communication and repositions it within everyday use.

The inspiration also emerges from the contrast between informal language and formal cultural contexts. Expressions that are typically considered trivial or marginal are recontextualized into designed objects, creating a dialogue between everyday culture and institutional spaces. This approach has been applied in museum and social communication settings, where the design enables audiences to engage with cultural content through familiar language and interactive experience.

Ultimately, the project is driven by the idea that design can translate ordinary language into a shared cultural interface, allowing people to express emotions, build connections, and reflect collective memory through everyday objects.
Давомнокии лоиҳа: The project started in 2024 in Taiwan and was completed in early 2025. It was implemented in museum retail and social media contexts, where it was presented as part of cultural promotion initiatives. The design continues to be developed and expanded as a series-based product system.
Ҷараёни кор: Users interact with the Kao Bei Cup through daily use, where each printed phrase expresses a specific emotion or attitude. The cup functions as a conversation starter, allowing users to communicate indirectly through language embedded in the object. Its interaction extends beyond physical use to social sharing, enabling engagement across both personal and digital contexts.