Chuanlian Тарҳрезии дохилии мағозаи нӯшокиҳои спиртӣ аз Luchuan Zhang

Тарҳи Chuanlian Тарҳрезии дохилии мағозаи нӯшокиҳои спиртӣ аз Luchuan Zhang ғолиби шоистаи ҷоизаи бонуфузи 2026 Ҷоизаи биринҷии A' Design Award дар категорияи мусобиқавии Дизайни фазои дохилӣ ва намоишгоҳ мебошад.

БиринҷДохилӣ· 2026

Chuanlian Тарҳрезии дохилии мағозаи нӯшокиҳои спиртӣ

аз ҷониби Luchuan Zhang

Муштарӣ: Eik Space Design

Ғолиби Ҷоизаи биринҷии A' Design Award дар категорияи Дохилӣ

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Дар бораи Chuanlian Тарҳрезии дохилии мағозаи нӯшокиҳои спиртӣ

Chuanlian фазои чакана ва таҷрибавии нӯшокиҳои спиртӣ мебошад, ки дар шаҳри Далян, Чин ҷойгир аст. Тарҳрезӣ 3000 метри мураббаъро дар се ошёна фаро мегирад ва ҳамчун як саёҳати баҳрӣ ташкил шудааст. Меҳмонон тавассути инсталлятсияе ба шакли сандуқи ганҷ ворид мешаванд ва аз минтақаҳои байҷиуи чинӣ, шароби сурх, нӯшокиҳои омехта ва бар мегузаранд. Рафҳои намоишӣ ва ҷудокунандаҳо шакли худро аз бодбонҳо ва сутунҳои киштӣ гирифтаанд, дар ҳоле ки шифт шакли мавҷро дорад. Масолеҳ аз рӯи хусусиятҳои инъикоскунанда ва кашишӣ интихоб шудаанд. Системаи танзимшавандаи рӯшноӣ ва замимаи мобилӣ ҳаракатро роҳнамоӣ мекунанд ва намоишҳои кушода ба меҳмонон имкон медиҳанд, ки ба ҳар як шиша даст расонанд.

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Дар бораи Ҷоизаи биринҷии A' Design Award

Chuanlian Тарҳрезии дохилии мағозаи нӯшокиҳои спиртӣ ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Chuanlian Тарҳрезии дохилии мағозаи нӯшокиҳои спиртӣ ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Chuanlian Тарҳрезии дохилии мағозаи нӯшокиҳои спиртӣ эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Дар паси тарҳ

Маҷмӯаи матбуотӣ

Кредитҳо, аъзои гурӯҳ ва тафсилоти техникие, ки тарроҳ пешниҳод кардааст.

Хусусиятҳои беназир: Inspired by the Chinese word "Chuanlian," meaning "connected rivers," this 3,000-square-meter liquor retail space in Dalian transforms the act of buying into a journey of discovery. Flowing light, curved paths, and layered materials evoke the passage of time and taste, celebrating the spirit and refinement of Chinese liquor culture.
Андоза ва бастабандӣ: The project is located in Dalian, China, covering 3,000 square meters over three floors. Each level unfolds a journey - from Chinese baijiu to red wine and spirits from around the world - encouraging visitors to explore. Every display is designed to be touchable and scenographic, allowing guests to feel the texture, temperature, and story behind each bottle. The space blends narrative and interactivity, transforming retail into a sensory voyage.
Тегҳо: Liquor retail, immersive experience, spatial storytelling, light design, maritime culture, interactive display, Chinese spirits, digital exploration, sensory space, brand narrative
Технологияи истеҳсол: The space takes form from the language of the sea. Exhibition racks and partitions evolve from the structure of sails and masts, expressing both lightness and tension. The undulating ceiling echoes ocean waves, guiding the rhythm of movement. Materials were chosen for their reflective and tensile qualities rather than ornament. A Dali lighting system with fully adjustable brightness and color temperature turns light into an emotional compass, responding to each visitor’s pace.
Мушкилоти дизайн: The greatest challenge was to translate an invisible emotion - trust - into spatial form. The team needed to balance commercial clarity with poetic experience, ensuring that exploration felt natural rather than staged. Another difficulty lay in integrating the dynamic DALI lighting and digital guide system into an environment of calm tactility. Every detail, from material resonance to visitor rhythm, was calibrated to evoke a sense of voyage and belonging.
Таҳқиқот: The research focused on how liquor retail could rediscover the warmth between place and people in an era dominated by online consumption. The process involved observing consumer behavior in both digital and physical contexts, interviewing long-time customers, and studying emerging consumption scenes that had never existed before. Findings revealed that creativity, immersion, atmosphere, and narrative rebuild trust more effectively than efficiency. Chuanlian transforms these insights into a spatial story where commerce becomes culture.
Илҳом: Chuanlian, a 28-year-old liquor retail brand, responds to the digital era by redefining offline experience. Inspired by Dalian’s maritime culture, the design follows a voyager who set sail 28 years ago in search of fine spirits. The journey unfolds through sail-like forms and wave motifs, blending narrative and emotion. With app-guided exploration and on-site tasting, the space turns retail into connection - restoring authenticity, tactility, and ritual to the physical store.
Давомнокии лоиҳа: The project is located in Dalian, China. Design development began in November 2021 and construction was completed in November 2024. The space officially opened to the public in January 2025 as the flagship retail and experience center of Chuanlian International Trade Co., Ltd., representing the brand’s renewed vision for cultural storytelling and sensory engagement in liquor retail.
Ҷараёни кор: Visitors enter through an installation symbolizing a voyager's treasure chest and gradually move through zones of Chinese baijiu, red wine, mixed liquor, and finally the bar. The themed journey is guided by dynamic lighting and a mobile app that responds to movement. All displays are open and touchable, inviting guests to slow down, release tension, and connect through genuine sensory experience rather than distance or formality.
Патентҳо: Copyrights belong to EIK Space Design Studio and Luchuan Zhang.
All drawings, renderings, and photographs are original works created for Chuanlian Liquor Retail Space by EIK Space Design Studio.
Аъзои гурӯҳ: Lead Designer & Creative Director: Luchuan Zhang
Design Studio: EIK Space Design, Chengdu, China
Lighting Consultant: Oway Lighting
Brand Visual Identity: Zhigui Studio
Client: Chuanlian International Trade Co., Ltd.

The project was developed as a collaborative dialogue between design, light, and brand identity. Each partner contributed to shaping a sensory and emotional narrative, where architecture, light, and storytelling merge into one integrated experience.
Ҳуқуқи тасвирҳо: Image #1: Photographer / Architectural Photographer Chen Yiran (EIK Space Design Studio), Chuanlian Liquor Retail Experience Space, 2024.
Image #2: Photographer Chen Yiran (EIK Space Design Studio), Chuanlian Liquor Retail Experience Space, 2024.
Image #3: Photographer Chen Yiran (EIK Space Design Studio), Chuanlian Liquor Retail Experience Space, 2024.
Image #4: Photographer Chen Yiran (EIK Space Design Studio), Chuanlian Liquor Retail Experience Space, 2024.
Image #5: Photographer Chen Yiran (EIK Space Design Studio), Chuanlian Liquor Retail Experience Space, 2024.
Video Credit: Directed by Luchuan Zhang (EIK Space Design Studio), Edited by EIK Space Design Studio, Chuanlian Liquor Retail Experience Space, 2024.