The Donn Вискии Ирландии Ягонаи Афзор аз Tiago Russo and Katia Martins

Тарҳи The Donn Вискии Ирландии Ягонаи Афзор аз Tiago Russo and Katia Martins ғолиби шоистаи ҷоизаи бонуфузи 2023 Ҷоизаи тиллоии A' Design Award дар категорияи мусобиқавии Дизайни бастабандӣ мебошад.

ТиллоБастабандӣ· 2023

The Donn Вискии Ирландии Ягонаи Афзор

аз ҷониби Tiago Russo and Katia Martins

Муштарӣ: The Craft Irish Whiskey Co.

Ғолиби Ҷоизаи тиллоии A' Design Award дар категорияи Бастабандӣ

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Ғолиби тасдиқшудаи ҷоиза

Тасдиқи вазъи ҷоиза барои #149368

Дар A' Design Award дидан Релизи матбуотӣ Нишони ҷоиза

Рангҳо

Тарҳ

Дар бораи The Donn Вискии Ирландии Ягонаи Афзор

Donn рамзи ҷавонтарин The Craft Irish Whiskey Co. як дарвоза ба арзишҳои асосии бренд ҳамчун таҷрибаи фароғатӣ дар атрофи ин ё ҳама маҳсулоте, ки CIWC таҳия мекунад. Ҳеҷ гуна лавозимот нигоҳ дошта намешавад, ҷузъиёти хеле хурд. Аз тарҳи вайронкунандаи шишаи изҳорот, то қуттии возеҳ, корбар метавонад ҳар як ҷузъи алоҳидаеро пайдо кунад, ки воқеан таҷрибаи вискии комилро барои як кас таъмин кунад. Шиша, пипетка ва сангҳо, ки ҳама дар пушти замшаи қуттӣ бехатар ҷойгир карда шудаанд, намоиши бехатари лавозимотро эҷод мекунанд, ки бо ламси нармии деталҳои чарм мукаммал шудаанд.

Эътироф

Дар бораи Ҷоизаи тиллоии A' Design Award

The Donn Вискии Ирландии Ягонаи Афзор ғолиби Ҷоизаи тиллоии A' Design Award аст, ки эътирофи бениҳоят обрӯманд буда, ба тарҳҳои дараҷаи аввал, аҷоиб ва барҷаста дода мешавад. Ғолибони тилло офаридаҳои бағоят навоварона, дурандешона ва ҷилваноки дурахшонанд, ки нубуғ, хирад ва маҳорати тарроҳони худро инъикос мекунанд. Интизор меравад, ки The Donn Вискии Ирландии Ягонаи Афзор ихтирои хеле ситоишшуда, роҳбаладгузор ва ёдгорӣ бошад, ки арзиши бесобиқа меорад. Ин тарҳи ғолиби Ҷоизаи тиллоии A' Design Award лоиҳаи тамошобоб ва мӯҳтарам аст, ки хеле судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. The Donn Вискии Ирландии Ягонаи Афзор эҳсосоти шадиди хоҳишро ба вуҷуд меорад, шӯру шавқро бедор мекунад, эҷодкориро рағбат мебахшад ва моро мафтун месозад.

Дар паси тарҳ

Маҷмӯаи матбуотӣ

Кредитҳо, аъзои гурӯҳ ва тафсилоти техникие, ки тарроҳ пешниҳод кардааст.

Хусусиятҳои беназир: A mythological creation that sees its storytelling translated and reinterpreted through an impactful design, The Donn represents the first ever retail tailored product from The Craft Irish Whiskey Co., and therefore, focuses on the bottle and on how a single vessel can tell its own story whilst captivating the world around it. Subsequently, its experience box comes to elevate and highlight the vessel shaping, by adopting a see-through section with a similar angled geometry.
Андоза ва бастабандӣ: The vessel’s divergent shape and enlarged shoulder acts like a freestanding monument, whilst allowing a recessed gap for the user to grab the bottle with ease, in the exact balancing spot that will allow a soft and smooth pour, all designed and enclosed within the perfect combination of aesthetics, mythology, ergonomics and sensorial experience. Subsequently, the experience box comes into play to add to the full experience, in a singular moment of introspection and appreciation.
Тегҳо: Whiskey, luxury, design, craftsmanship, experience, immersion, packaging, product, exclusive, bottle
Технологияи истеҳсол: With its faceted, angular shaping, The Donn bottle was envisioned with a large, solid base, elevating the whiskey and its shades onto the narrowest part of the bottle. From there, the planar surfaces reflect the whiskey colours in every direction, in a vessel that must be visible from all angles, with one’s attention grabbed and enchanted onto it, as the glass elevates, widens and creates the inverted lip at the very top of its shoulders, creating the basis for a vertical elevated posture.
Мушкилоти дизайн: Apart from the extensive search for disruptive, eye-catching elements that could generate the differentiating point for The Donn, the core of the development process relied on creating a product that, whilst encompassing difference and irreverence, could still stay true to the brand’s ultra-premium look and feel, that could be considered a worthy successor of previous years’ releases, elevating whiskey and brand as one. Desire, disruption, tradition, all merged together in a single design.
Таҳқиқот: As a product that is tailored to a broader range of users and buyers than the rest of the brand’s range, the research stage was focused on the retail whiskey market, in order to understand what could be a shape and appealing design for this product to stand out from the shelves, in such a competitive market. It was a search for differentiating assets, for disruptiveness that could elevate and highlight The Donn beyond its direct competitors, through design and mythology.
Илҳом: In Irish mythology, Donn is associated to the god of the dead. Derived from the Celtic word for Dark Lord, Donn is said to dwell under the rock tunnel at Tech Duinn, where the souls of the dead gather to be chosen by the Donn. With Tech Duinn associated with the formation of Bull Rock in Ireland, The Donn bottle is inspired by the geometric rock formations on the side of this island, where an inverted elevating geometry was adopted, as to represent the conquering of Tech Duinn and The Donn.
Давомнокии лоиҳа: Introduced by The Craft Irish Whiskey Co. early 2023, The Donn represents the youngest addition to the luxury whiskey range, with its bottle developed for almost two years, in order to achieve the ultimate vessel, with the rock-formed geometry appearing in the glass smoothly and ensuring the liquid inside stays visible and truly benefits from all the angles and reflections promoted by the extremely angular asymmetrical bottle, topped by obsidian and rose gold knurl detailing on the closure.
Ҷараёни кор: The Donn packaging is a sensorial experience embedded onto the dark oak, leather, rose gold details, and most importantly, a moment of tasting and celebration, alongside the intricate vessel. Concise angles are used as the main focus point, drawing the attention towards the bottle, where the faceted shaping, iconic of this vessel, has inspired a similar angular and transparent window, teasing the viewer onto the natural shades of the Whiskey whilst bursting all the light refractions through.
Аъзои гурӯҳ: Tiago Russo
Katia Martins
Jose Augusto
Ҳуқуқи тасвирҳо: The Craft Irish Whiskey Co.