Тарҳи Black Beans Брендинг аз Deborah Avila ғолиби шоистаи ҷоизаи бонуфузи 2023 Ҷоизаи нуқрагии A' Design Award дар категорияи мусобиқавии Дизайни графика, тасвирсозӣ ва иртиботи визуалӣ мебошад.

НуқраГрафика· 2023

Black Beans Брендинг

аз ҷониби Deborah Avila

Муштарӣ: Black Beans

Ғолиби Ҷоизаи нуқрагии A' Design Award дар категорияи Графика

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Ба сайт гузаред Дар A' Design Award дидан Релизи матбуотӣ Нишони ҷоиза

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Тарҳ

Дар бораи Black Beans Брендинг

Вақте ки ду Агентии Маркетингии ҷоизадор қарор доданд, ки ба як муттаҳид шаванд, Black Beans барои муттаҳид кардани қувваҳо дар расонидани беҳтарин маркетинги рақамӣ дар Сан-Паулу таъсис дода шуд. Мушкилот эҷод кардани шахсияте буд, ки ба логотипи олӣ, шево ва замонавӣ мувофиқат мекунад, ки мавқеи баланди онро дар бозори рақамӣ тасвир мекунад. Тасдиқи логотип мустақиман аз директорони агентӣ омада, брендро фавран ба истифода дод.

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Дар бораи Ҷоизаи нуқрагии A' Design Award

Black Beans Брендинг ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Black Beans Брендинг асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Black Beans Брендинг офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

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Маҷмӯаи матбуотӣ

Кредитҳо, аъзои гурӯҳ ва тафсилоти техникие, ки тарроҳ пешниҳод кардааст.

Хусусиятҳои беназир: Black Beans is a new agency born from merging the best two marketing companies in Sao Paulo, Brazil. The name Black Beans came from the idea of putting more water when cooking, which means cooking great ideas together and making them last longer. The challenge was to create a logo and identity that portrays premium, bold and robust capabilities within the digital market. The result was an elegant, strong, and versatile logo and identity.
Андоза ва бастабандӣ: The chosen main typography was Briston Typeface. It is a corpulent font, and its design was changed to match the brand’s meaning, like an additional element illustrated on top of the b on beans, the connection between the e and a, forming a union between the two companies merging, and the dot at the final, matching a simple and minimalist bean.
Тегҳо: Brand identity, Modern Design, Logo creation, Logo identity
Технологияи истеҳсол: Adobe Illustrator software was used for the creation of the logo. There, the typography was chosen and drawn accordingly to the brand's meaning. The colors were selected, and the patterns were illustrated. In the final, Adobe Photoshop software was used to create mockups for the images with the brand and also a presentation for the client's approval.
Мушкилоти дизайн: Initially, the challenge was to direct the new name into something related to flame, hence the two previous logos have flames in them. Eventually, the strongest idea was that of using beans and their powerful, strong meaning as nutrition for every Brazilian family. The next challenge was to create a logo and identity matching a premium and modern visual in only two days.
Таҳқиқот: The research for the logo creation was mostly using the online platforms Dribbble and Behance. There, I searched for inspirations in design that would match the new brand’s meaning. I only had two days to create this new brand, which characterizes it as a very fast paced, although very analytical, and thorough process. The results were the best possible, and the logo was approved by all and put to use immediately.
Илҳом: Beans are the essential, basic nutrition to all Brazilian families. It is a superfood that is strong and indispensable. There is why the logo needed to be as bold as its meaning. Modern and elegant premium brands, such as Uber and Mastercard, served as great inspirations for their simplicity and minimalism. The research took one full day, and the next day was spent creating the brand itself.
Давомнокии лоиҳа: The naming task took two months. After the company's directors, teams, and I chose the name, the deadline to create a logo and visual identity was very tight. In two days, the logo was created and approved by the whole company.
Ҷараёни кор: This brand design is for Black Beans marketing agency only use. There was a blend between two strong agencies in Sao Paulo, Brazil, and from this union, Black Beans was born. The brand’s design matches its new creative direction, portraying an elegant, modern, and sophisticated brand identity. It is already in use by the agency, with its goal of finding clients that match the new brand’s modern style.
Аъзои гурӯҳ: Art Director and Graphic Designer: Deborah Avila
Ҳуқуқи тасвирҳо: Logo proprietor: Black Beans Digital Marketing
Mockups used in all images: Creative Market
Video Credits: Black Beans Digital Marketing