Beijing Winter Olympics Flagship Store Функсияи асосӣ: Тарроҳии дохилии тиҷоратӣ аз Xiaolu Zhang

Тарҳи Beijing Winter Olympics Flagship Store Функсияи асосӣ: Тарроҳии дохилии тиҷоратӣ аз Xiaolu Zhang ғолиби шоистаи ҷоизаи бонуфузи 2021 Ҷоизаи нуқрагии A' Design Award дар категорияи мусобиқавии Дизайни фазои дохилӣ ва намоишгоҳ мебошад.

НуқраДохилӣ· 2021

Beijing Winter Olympics Flagship Store Функсияи асосӣ: Тарроҳии дохилии тиҷоратӣ

аз ҷониби Xiaolu Zhang

Ғолиби Ҷоизаи нуқрагии A' Design Award дар категорияи Дохилӣ

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Ғолиби тасдиқшудаи ҷоиза

Тасдиқи вазъи ҷоиза барои #124172

Дар A' Design Award дидан Релизи матбуотӣ Нишони ҷоиза

Рангҳо

Тарҳ

Дар бораи Beijing Winter Olympics Flagship Store Функсияи асосӣ: Тарроҳии дохилии тиҷоратӣ

Мағозаи флагманӣ дар Олимпиадаи зимистонаи Пекин як тарроҳии дохилии тиҷоратист, ки барои аввалин мағозаи флагмании ҷаҳонии Бозиҳои олимпии зимистонаи соли 2022 сохта шудааст. Фазои 800 метри мураббаъ дар Пекин фурӯши чакана бо як минтақаи нашри расонаӣ, ки барои муаррифии маҳсулот ва иттилооти ҷамъиятӣ истифода мешавад, муттаҳид мекунад. Санъати инсталлятсионӣ дар вуруд шинохти визуалиро баланд мебардорад. Минбар ва шаклҳои марбута аз акрилии сафеди матт сохта шудаанд, ки ба порчаҳои ғафсиашон се сантиметр бо кунҷҳои сайқалёфта бурида шудаанд. Чароғҳои рангивазкунандае, ки дар паси акрил гузошта шудаанд, фазои фарогирандаи ях ва барфро эҷод мекунанд.

Эътироф

Дар бораи Ҷоизаи нуқрагии A' Design Award

Beijing Winter Olympics Flagship Store Функсияи асосӣ: Тарроҳии дохилии тиҷоратӣ ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Beijing Winter Olympics Flagship Store Функсияи асосӣ: Тарроҳии дохилии тиҷоратӣ асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Beijing Winter Olympics Flagship Store Функсияи асосӣ: Тарроҳии дохилии тиҷоратӣ офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Дар паси тарҳ

Маҷмӯаи матбуотӣ

Кредитҳо, аъзои гурӯҳ ва тафсилоти техникие, ки тарроҳ пешниҳод кардааст.

Хусусиятҳои беназир: This project is designed for the first global flagship store of the 2022 Olympic Winter Games. As an important promotional channel, the flagship store is both a merchandise retailer and place for spreading knowledge of the Winter Olympics, media releases and interactive communication. Dynamic and rhythmic installation art is implanted at the entrance of the store to increase visual recognition and enhance the sense of identification with the Olympic spirit.
Андоза ва бастабандӣ: 800 square meters
Тегҳо: Beijing Winter Olympics, flagship store design, commercial space, ice and snow design, art installation
Технологияи истеҳсол: The project has two major functional areas, one of which is the media release area for activities such as the release of new products of the Winter Olympics. The designer makes an art installation combining with the function of the lectern which is mainly made of white frosted acrylic material. The material is cut into 3cm thick slices whose corners are polished. In line with the pure white, blue and white, red and gold and turquoise tone of the Winter Olympics, the back of the acrylic material is embedded with four color changing lights with exterior lights doing horizontal ice scattering, so as to achieve an immersive experience.
Мушкилоти дизайн: The project is a commercial space located in famous Wangfujing Street, a prosperous tourist area with extremely high cost of land. The design must not only ensure the maximum commercial benefits, but also create the atmosphere of the Winter Olympics and deepen understanding of it through the spatial division and the setting of installation art. Therefore, the difficult point of this project is how to achieve the integration of the installation art and the functional media launch area within a limited space.
Таҳқиқот: As the flagship store of the Winter Olympics, its differences with other stores were taken into consideration at the beginning of the design. As a commercial space, it is the most powerful link between the Winter Olympics and the general public, so the primary focus of the design is to create the affect valuation of the Winter Olympics. In the first anniversary before the start of the Winter Olympics, people generated a strong sense of mission and honor through the immersive experience of the scene of miles of ice and the light effect here. It also serves as an important promotional window for more and more people to participate in the Winter Olympics.
Илҳом: The design is inspired by the theme of the Games: joyful rendezvous upon pure ice & snow uniting the passion of hundreds of millions for winter sports; inspire the youth with the Olympic spirit. And the installation art is encouraged by the poem of Mao Zedong Snow to the tune of Qin Yuan Chun, a hundred leagues locked in ice, a thousand leagues of whirling snow. The designer highlights the magnificence of the ice and snow with layers of concave and convex texture creating a strong visual impact.
Давомнокии лоиҳа: The project started in Beijing in October 2020 and was completed on February 4, 2021 at Wangfujing Street, Beijing as a way to welcome the first anniversary of the countdown to the Beijing 2022 Olympic Winter Games.
Ҷараёни кор: In the flagship store, people can feel the strong atmosphere of the Winter Olympics while shopping. On the one hand, the implantation of the art installations creates a visual impact full of ice and snow. Through the setting of the lighting effect, part of the light falls on visitors and the light and shadow changes with walking, realizing an immersive experience. On the other hand, the slope in the middle of the staggered staircase is designed as a miniature of the competition areas covered with ice and snow, and the passage up and down deepens the elements of the Winter Olympics. The launch booth, as a non-negligible part, is organically integrated with the overall shape line. The line changes from the wall to the booth to the floor, staggered and smooth, which enriches the ice and snow tone, highlights the image of the 2022 Olympic Winter Games and also embodies the Olympic spirit of encouraging forging ahead.
Аъзои гурӯҳ: Zhangxiaolu
Huangzhihong