Island Rain Spiked Sparkling Seltzer Packaging аз Nicholas McMillan

Тарҳи Island Rain Spiked Sparkling Seltzer Packaging аз Nicholas McMillan ғолиби шоистаи ҷоизаи бонуфузи 2021 Ҷоизаи биринҷии A' Design Award дар категорияи мусобиқавии Дизайни бастабандӣ мебошад.

БиринҷБастабандӣ· 2021

Island Rain Spiked Sparkling Seltzer Packaging

аз ҷониби Nicholas McMillan

Муштарӣ: Omaha Brewing Company

Ғолиби Ҷоизаи биринҷии A' Design Award дар категорияи Бастабандӣ

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Ба сайт гузаред Дар A' Design Award дидан Релизи матбуотӣ Нишони ҷоиза

Рангҳо

Тарҳ

Дар бораи Island Rain Spiked Sparkling Seltzer Packaging

The brand and can designs for Omaha Brewing Company’s newest product, Island Rain, is inspired by island and beach-themed typography and subtly incorporates existing elements that can be easily distinguishable by those familiar to OBC, but not key to understanding the new spiked seltzer brand. The clean, crisp, white can is contrasted with splashes of color establishing a design language intended to target a younger consumer with easily identifiable flavors. Sold in an international market, Island Rain and Omaha Brewing Company look to positively impact the growing spiked seltzer market.

Эътироф

Дар бораи Ҷоизаи биринҷии A' Design Award

Island Rain Spiked Sparkling Seltzer Packaging ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Island Rain Spiked Sparkling Seltzer Packaging ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Island Rain Spiked Sparkling Seltzer Packaging эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Дар паси тарҳ

Маҷмӯаи матбуотӣ

Кредитҳо, аъзои гурӯҳ ва тафсилоти техникие, ки тарроҳ пешниҳод кардааст.

Хусусиятҳои беназир: The new logo is inspired by island and beach-themed typography while subtly incorporating elements that are easily distinguishable by those familiar with OBC, but not key to understanding the Island Rain brand.

A clean and crisp white can design compliments the logo and establishes a design language which will speak to a younger market, as well as, appeal to those who already enjoy Island Rain. Splashes of color allows for a consistent design with easily identifiable flavors.
Андоза ва бастабандӣ: 12 FL OZ Aluminum
Can Height 413mm
Diameter 211mm
Тегҳо: packaging, typography, clean, crisp, bright
Технологияи истеҳсол: The initial design was intended to be printed directly on substrate, instead the client decided to continue using shrink wrapped cans for the current production run.
Мушкилоти дизайн: The most difficult challenge was to create a new and unique design that fulfilled the request of the client while not alienating a dedicated community who was already invested in the brewery.

Furthermore, a priority of this initiative was to produce a design that would allow for the lowest production cost available. Producing an eye-catching design that had to solve many marketing problems with a limited color palette also proved to be a challenge.
Таҳқиқот: Research Objectives
To determine how to distinguish OBCs new sparkling spiked seltzer from their existing beer products while also creating a product that would compete in a crowded market.

Research Methodology
Review of current client product design and that of potential competitors was observed. As the primary designer of past designs, I had knowledge of the aesthetic which the client wanted to move away from.

Data Collection
Qualitative

Participants and Experiments
Test market groups were introduced to the new product line to receive feedback before final production.
Илҳом: Inspired by the crisp, refreshing taste and flavors of the low calorie refreshment brewed in S. Georgia, the design looked to distinguish Island Rain as a unique product line that would be sold to international markets.
Давомнокии лоиҳа: The project started in October 2019 in Omaha, Georgia USA and concluded in January 2020. Island Rain is now being distributed to international markets arriving on shelves in Guatemala in September 2020.
Ҷараёни кор: Pop open a can and enjoy the beverage that is Island Rain.