Atelier Intimo Flagship Мағозаи Чакана аз O and O Studio Ltd

Тарҳи Atelier Intimo Flagship Мағозаи Чакана аз O and O Studio Ltd ғолиби шоистаи ҷоизаи бонуфузи 2021 Ҷоизаи нуқрагии A' Design Award дар категорияи мусобиқавии Дизайни фазои дохилӣ ва намоишгоҳ мебошад.

НуқраДохилӣ· 2021

Atelier Intimo Flagship Мағозаи Чакана

аз ҷониби O and O Studio Ltd

Муштарӣ: O&O Studio

Ғолиби Ҷоизаи нуқрагии A' Design Award дар категорияи Дохилӣ

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Ба сайт гузаред Дар A' Design Award дидан Релизи матбуотӣ Нишони ҷоиза

Рангҳо

Тарҳ

Дар бораи Atelier Intimo Flagship Мағозаи Чакана

Ҷаҳони мо дар соли 2020 ба вируси бесобиқа дучор шуд. Аввалин флагмани Atelier Intimo, ки аз ҷониби O and O Studio таҳия шудааст, аз консепсияи эҳёи Замини сӯхта илҳом гирифта шудааст, ки ҳамгироии қудрати шифобахши табиатро дар назар дорад, ки ба инсоният умеди нав мебахшад. Дар ҳоле ки фазои драмавӣ сохта шудааст, ки ба меҳмонон имкон медиҳад, ки лаҳзаҳои тасаввур ва хаёлро дар чунин вақт ва фазо гузаронанд, як қатор инсталляцияҳои санъат низ барои пурра нишон додани хусусиятҳои воқеии бренд сохта шудаанд. Flagship як макони савдои оддӣ нест, он марҳилаи иҷрои Atelier Intimo аст.

Эътироф

Дар бораи Ҷоизаи нуқрагии A' Design Award

Atelier Intimo Flagship Мағозаи Чакана ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Atelier Intimo Flagship Мағозаи Чакана асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Atelier Intimo Flagship Мағозаи Чакана офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Дар паси тарҳ

Маҷмӯаи матбуотӣ

Кредитҳо, аъзои гурӯҳ ва тафсилоти техникие, ки тарроҳ пешниҳод кардааст.

Хусусиятҳои беназир: Atelier Intimo Flagship is not a typical retail store but a performing stage for the brand. Right at the entrance to begin with, the custom made shopfront material inspired by the Rebirth of the Scorched Earth concept has given the visitors a hint by this gold platted Khaki stainless steel covering. Integrated with large area of clear glazing, visitors can immediately see through to the inside, sensing the stimulation to step in and experience oneself.
Андоза ва бастабандӣ: The floor area is a total of approximately 180sqm, with height of 3.5m and 3m for the ground and first floor respectively. In order to maximise the clear height and allow flexibility for future usage, O&O Studio applied a black painted exposed ceiling. This is also important as the visitors can put their focus at the products, the art installations which are also designed by O&O Studio, as well as the side walls retail display.
Тегҳо: Rebirth, scorched earth, flagship, retail design, installations, mannequins, lingerie
Технологияи истеҳсол: In addition to the overall interior space, O&O Studio also specifically created a series of four 3D printed installation artwork that aim to elaborate the Client ethos and the flagship concept. These 4 installations make use of different mannequin parts, standing full height, sitting, legs and hands, combining with blossoming flower petals and rotating flying wings.
Мушкилоти дизайн: O&O Studio sees this a fascinating challenge and opportunity creating Atelier Intimo first ever flagship, serving as their springboard for further achievement. The success on how the dramatic and theatrical space has integrated and harmonized with the brand and products also sealed the strong belief of O&O Studio philosophy with the project bringing in a new and distinctive portrait for the Client but also additional design and commercial value to the Client business.
Таҳқиқот: The flagship houses a research project named 15plus1, with the Client invited 15 female customers and 1 female staff to have their breast shapes 3D scanned and 3D printed as half body mannequins that wear products of Atelier Intimo. 16 circular features each holding a semi body mannequin are placed along the wall spanning between ground and first floor. Each of them has the same depth but a rotating layering to subtly distinguish the mannequins while informing a consistent philosophy.
Илҳом: In 2020, our world was hit by natural disaster such as the Australian Bushfire crisis, and most heavily by the unprecedented Covid 19. Atelier Intimo Flagship, designed by O&O Studio, was inspired by the concept of Rebirth of the Scorched Earth, implying the making use and integration of healing power of nature that could give mankind new hope. O&O Studio also wants to craft a dramatic space that allowed visitors to spend a moment to imagine and fantasize in such time and space.
Давомнокии лоиҳа: The project started in February 2020 in Shanghai, PRC, and completed in May 2020.
Ҷараёни кор: The existing stair changed from a L to an U shape configuration. Thus the back of house areas can be effectively grouped at the rear while maximizing retail zones at the front end. This also allows the VIP space on first floor to sit on an elevated platform enjoying the three theatrical windows. This space can be fully opened and used as new product launching events. With the help of a long curtain, the space will turn into a true private VIP space for lingerie trials and private parties.
Аъзои гурӯҳ: Suzanne Li
Eric Chan
Katt Chung Yap
Ҳуқуқи тасвирҳо: Image #1: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #2: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #3: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #4: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #5: Photographer Katt Chung Yap, Atelier Intimo Flagship, 2020
Video Credits: Atelier Intimo