Future of the Digitally Society Функсияи асосӣ: Барномаи мобилӣ аз Idean Singapore

Тарҳи Future of the Digitally Society Функсияи асосӣ: Барномаи мобилӣ аз Idean Singapore ғолиби шоистаи ҷоизаи бонуфузи 2020 Ҷоизаи биринҷии A' Design Award дар категорияи мусобиқавии Дизайни технологияҳои мобилӣ, барномаҳо ва нармафзор мебошад.

БиринҷМобилӣ· 2020

Future of the Digitally Society Функсияи асосӣ: Барномаи мобилӣ

аз ҷониби Idean Singapore

Муштарӣ: National Library Board, Singapore

Ғолиби Ҷоизаи биринҷии A' Design Award дар категорияи Мобилӣ

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Ғолиби тасдиқшудаи ҷоиза

Тасдиқи вазъи ҷоиза барои #101521

Дар A' Design Award дидан Релизи матбуотӣ Нишони ҷоиза

Рангҳо

Тарҳ

Дар бораи Future of the Digitally Society Функсияи асосӣ: Барномаи мобилӣ

Матни китоб: Ояндаи Ҷомеаи Рақамӣ як барномаи мобилӣ мебошад, ки барои хидмати китобхонаи ҷамъиятӣ таҳия шудааст. Ин барнома дидан, ҷустуҷӯ, мубодила ва тавсияҳои шахсишударо дар як интерфейс муттаҳид мекунад. Харитасозии воқеияти афзудашуда ва маякҳои Bluetooth-и камқувват ба корбарон кӯмак мекунанд, ки китобҳоро ёбанд, паёмҳои контекстӣ дарёфт кунанд ва дар дохили филиалҳои китобхона кӯмак пайдо кунанд. Китобҳоро тавассути сканеркунии рамзи навор гирифтан, ба рафҳои шахсӣ нигоҳ доштан ё барои гирифтан дар ягон филиал захира кардан мумкин аст. Тарҳ китобхонаи воқеиро бо каналҳои рақамӣ дар як таҷрибаи бефосила пайваст мекунад.

Эътироф

Дар бораи Ҷоизаи биринҷии A' Design Award

Future of the Digitally Society Функсияи асосӣ: Барномаи мобилӣ ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Future of the Digitally Society Функсияи асосӣ: Барномаи мобилӣ ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Future of the Digitally Society Функсияи асосӣ: Барномаи мобилӣ эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Дар паси тарҳ

Маҷмӯаи матбуотӣ

Кредитҳо, аъзои гурӯҳ ва тафсилоти техникие, ки тарроҳ пешниҳод кардааст.

Хусусиятҳои беназир: The newly designed app had delightful browsing experience coupled with
efficient searching, able to build communities through sharing and have
smart and personalised recommendations. The physical finding and
borrowing experience was enhance through AR mapping and low power
beacon technology to help library users to find books or look for
assistance
Андоза ва бастабандӣ: 143.6mm x 70.9mm
Тегҳо: interactive, seamless journey, digital, customer experience, experience design
Технологияи истеҳсол: The newly design app included beacons, a blue-tooth wireless technology to pinpoint the location of library users and to deliver personalised messages to their mobile devices.
With the usage of this technology, it allows interactive content such as introducing new books added to a particular library branch the user is at. Additionally, library users are also able to track the location and availability of the book realtime.
There were many rounds of testing to have the best placement of the beacons to gather the best detection. Not to forget, user-testing has been done to ensure the technology is feasible and aid in the entire journey of a library user.
Мушкилоти дизайн: Trying to break the norm of a typical app that allows e-reading, purchasing of books, browsing of books on a small screen.
There were also constraints to cater to the behaviour of various user types, such as an avid reader who knows what they want to a browser who requires recommendations.
Also with the vast amount of books available, to ensure that browsing on the app is efficient yet able to bring out the best books available has to be present in the design.
The design has to be modern to cater to the current generation today, yet speaking the language of an older generation who understands the flow and process easily.
Таҳқиқот: The team first started off by doing ground research on what is relevant to the digital natives today by speaking to them and asking them about their reading habits. Not forgetting to find the best practices in today's context for books, comparing it across physical bookstores, online bookstores and libraries around the world.

Thereafter, we dive into targetted users and categorised them based on their level of engagement and the opportunities for conversion.
The team did an in-depth interview with random users at the library and the categories of users based on their journey of reader.

The team also identified the pain points of the current app today and did an evaluation to improve and turn these pain points into opportunities for improvement in the app.

Thereafter, big ides and ideation started to form and that was where we did rounds of testing of ideas with users. All in all, was to improve the overall user journeys of a reader, be it with physical books or e-books.
Илҳом: The aim was to build a library of tomorrow,to bring values to make the library relevant and appealing to the digital natives.
The newly designed app was to merge physical and digital worlds by creating a consistent brand experience between the physical library and digital channels in which transactions, data, and history is continuous across all channels.
Not forgetting to bring the romance we have with books from the physical space to a digital space, a quaint place to unleash our imaginations
Давомнокии лоиҳа: The project started in May 2019 in Singapore and finished the design process in September 2019.
Ҷараёни кор: When a library user is within the range of the beacon technology, users will be welcomed with a personalised message from the library.
The content of the app will then display contextual information and content pertaining to the library branch itself.
With that, users are able to have a better experience at the physical library with up to date information of the library branch such as new books added in that branch and up-coming workshops.
Library users will also be able to track the location of the book with the aid of the technology.
Efficiency in loaning a book, just scan the barcode to borrow!

The newly designed app also calls for a better user journey when browsing books on the go. Where users are able to add favourites to their shelves. And if they would like to borrow a physical book, they are able to reserve the book on the app and collect it at any branch.
Аъзои гурӯҳ: Creative Director: Ignatius Ong
Deputy Head of Deisgn: Nicholas Tan
Design Architect: Adib Ramzali
User Experience Researcher: Gigi Teo
User Experience Designer: Yuen Pei Yun
Associate Designer: Sherilyn Kan
Ҳуқуқи тасвирҳо: Image #1: Idean Design Team, Future of library video, 2018.
Image #2: Idean Design Team, Future of library video, 2018.
Image #3: Idean Design Team, Future of library video, 2018.
Image #4: Idean Design Team, Future of library video, 2018.
Image #5: Idean Design Team, Future of library video, 2018.
Video Credits: Hu Emmanuelle, Future of library video, 2018.