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The Meaninghall Tea Ufungashaji wa Chai na Suzhou SoFeng Culture Media Co.,Ltd.

Muundo The Meaninghall Tea Ufungashaji wa Chai na Suzhou SoFeng Culture Media Co.,Ltd. ni mshindi mashuhuri wa tuzo ya kifahari ya 2020 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.


FedhaUfungashaji· 2020

The Meaninghall Tea Ufungashaji wa Chai

na Suzhou SoFeng Culture Media Co.,Ltd.

Mteja: Meaninghall

Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Ufungashaji

25,697

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #97594

Rangi

Muundo

Kuhusu The Meaninghall Tea Ufungashaji wa Chai

Chai ya Meaninghall ni muundo wa ufungashaji kwa chai ya kijani ya Biluochun. Biluochun ni chai ya kijani inayozalishwa Luxiang, mji mdogo ulioko kando ya Ziwa Tai huko Suzhou, China. Ufungashaji umetengenezwa kwa karatasi maalum ya sanaa yenye muundo wa madoadoa unaokumbusha kuta za zamani za kitovu cha mji. Michoro rahisi ya mistari inaunganisha alama za mlima, ziwa na ukumbi kuwa taswira moja ya mandhari. Uchapishaji wa moto umetumika kuonyesha tabia asili ya chai. Michoro tata imeepukwa, hivyo utamaduni wa eneo hilo unawasilishwa kwa njia tulivu na ya kisasa.

Utambuzi

Kuhusu Tuzo ya Fedha ya A' Design Award

The Meaninghall Tea Ufungashaji wa Chai ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. The Meaninghall Tea Ufungashaji wa Chai inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. The Meaninghall Tea Ufungashaji wa Chai ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee
The special art papers we use are in mottled textures as old walls in history center of the town. The graphics are created from icons of “ the montain”, “ the lake”, “ the hall”, then blended them in a landscape painting.
As a mackating goals,we use graphic design mix with contemporary style and traditional chinese icons, to protect local culture and also catches eyes of young customers.
Vipimo na Ufungashaji
Big Box Width 290mm x Depth 85mm x Height 180mm
Small Box Width 70mm x Depth 70mmx Height 105mm
Bronzing Process
Lebo
Package, Tea, China, Suzhou, Biluochun
Teknolojia ya Uzalishaji
We use special art paper with hot stamping technology to express the characteristics of Biluochun tea. The natural texture of the paper reflects the natural flavor of Biluochun tea.
Changamoto ya Ubunifu
Throughout the design process of the package, we have been pursuing a natural design, pursuing packaging that best reflects the characteristics of Biluochun tea. Gorgeous illustrations were not used in the entire design, instead simple lines were used to outline the geographical location and tea-producing environment of the Meaninghall brand.
Utafiti
Throughout the packaging design, we have always emphasized that nature is the essence of the product. Don't use too many design techniques or gorgeous illustration methods, only use the simplest design language to show the attributes of the product.
Msukumo
The Meaninghall is a local brand which is focus on selling agricultural products in high quality. It’s based in a small town of Suzhou which is called Luxiang. With a centuries-old history, and great natural environment, it has a famous green tea which is in the top list of Chinese tea- Biluochun. It’s also rich of typical fruits which belong to South of Yangzi river.
The town is far away from city and in the side of the east of Tai lake, the biological products need a way for promotion. So we hope use graphics and the special materials to create a brand with emotion of traditional cultures. It will deliver a lifestyle to someone of naturalism and who are high quality life hunters.
Muda wa Mradi
The project started in April 2019 in Suzhou, China and finished in December 2019.
Mtiririko wa Uendeshaji
This package uses artistic paper with excellent feel and hot stamping technology, which directly expresses the characteristics of Biluochun tea: nature and fragrance.
Hataza
Copyrights belong to Suzhou SoFeng Culture Media Co.,Ltd.
Wanatimu
Sha Feng, Creative Director
Lu Jiayi, Art Director
Xu Kai, Designer
Haki za Picha
Photographer by Lu Jiayi
Images by Sha Feng and Lu Jiayi, 2019

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