Muundo Apollee Ufungaji wa Mafuta ya Zeituni na Antonia Skaraki ni mshindi mashuhuri wa tuzo ya kifahari ya 2021 Tuzo ya Dhahabu ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.
DhahabuUfungashaji· 2021
Apollee Ufungaji wa Mafuta ya Zeituni
Mteja: Manoli Canoli
Mshindi wa Tuzo ya Dhahabu ya A' Design Award katika Kategoria ya Ufungashaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #94658Muundo
Kuhusu Apollee Ufungaji wa Mafuta ya Zeituni
Apollee, Mafuta Bora ya Zeituni. Bidhaa inayowaakaribisha watumiaji wote kwenye safari ya kuelekea hisia za kipekee. Ukiwa umechukua mwongozo kutoka kwa vishada vya miti ya zeituni na nguvu za mashamba ya mizeituni ya Ugiriki, muundo huu unaashiria uhusiano kati ya Mama Asili na watoto wake, huku vifaa vya ubora wa hali ya juu vikitoa hisia ya kipekee ya kugusa. Hivyo ndivyo ubunifu na athari inayodumu vinavyoumbwa kwa uzoefu wa ajabu wa upishi na kujenga chapa!
Utambuzi
Kuhusu Tuzo ya Dhahabu ya A' Design Award
Apollee Ufungaji wa Mafuta ya Zeituni ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. Apollee Ufungaji wa Mafuta ya Zeituni inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Apollee Ufungaji wa Mafuta ya Zeituni huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- Welcome to an adventurous journey towards the sense of the sublime. Feel the mystique surrounding a strictly limited production. Experience the extraordinary. Unusual shapes and materials in packaging design always grab our attention. So, inspired by olive tree trunks, this design nods to the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression.
- Vipimo na Ufungashaji
- Bottle (by Bruni Glass): capacity 515, total height 222, body diameter 88.3, glass weight 500
Box: 244 x 95 - Lebo
- Apollee, Olive oil, Packaging, Design, Storytelling, Special Edition, Manoli Canoli
- Teknolojia ya Uzalishaji
- Glass & Paper. Environmentally friendly.
- Changamoto ya Ubunifu
- The brief was to create unique artisanal packaging for an Extra Premium Product. A brand mark that would feel fresh and sophisticated at the same time! The elements and the gold-and-earthy color palette that was used successfully convey the exceptional quality of this unique olive oil, placing sophistication at the forefront, while paying homage to the Greek heritage.
- Utafiti
- Competition mapping and analysis: A thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to agree on a direction and a design concept.
- Msukumo
- The inspiration for creating the brand identity for the Apollee, the Manoli Canoli Premium Olive Oil, came from the origins of the founders, their birth land, the place where Apollo, the god of light, was born, the place where the olives which offer us a supreme extra virgin olive oil are born. Greece. Immerse yourself in the soul of Apollee. This packaging design invites the contemporary connoisseur to experience the boundary pushing flavor and aroma of a premium olive oil.
- Muda wa Mradi
- The project began and finished in 2019 in Athens, Greece.
- Mtiririko wa Uendeshaji
- The packaging managed to turn consumers into adventurous travelers to the magic land of olive oil. A part of the brand story and USPs of the product were added on the lateral sides of the packaging, thus inviting the consumer not only to examine the product, but also to establish a communication between him or her and the brand.
- Wanatimu
- Creative Director: Antonia Skaraki
Designers: Evri Makridis, Andreas Deskas, Valia Alousi
Copywriter: Sotiria Theodorou - Haki za Picha
- A.S. Advertising, 2019
Imedhaminiwa
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