Macy’s Website Kiolesura cha Tovuti na Willy Lai and Dave Torres

Muundo Macy’s Website Kiolesura cha Tovuti na Willy Lai and Dave Torres ni mshindi mashuhuri wa tuzo ya kifahari ya 2020 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Kiolesura, Mwingiliano na Uzoefu wa Mtumiaji.

FedhaKiolesura· 2020

Macy’s Website Kiolesura cha Tovuti

na Willy Lai and Dave Torres

Mteja: Macy's

Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Kiolesura

42,135

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #94023

Tembelea Tovuti Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Macy’s Website Kiolesura cha Tovuti

Tovuti ya Macy's ni kiolesura cha reja reja mtandaoni kinachowaruhusu wateja kuvinjari na kununua bidhaa zinazotolewa na Macy's. Tovuti hii ilibuniwa upya kufuatia maoni ya wateja, na kusababisha muundo safi na rahisi ulioongozwa na vyombo vya habari vya mitindo na bidhaa za teknolojia za watumiaji. Teknolojia za wavuti zinazojibu zinaruhusu ufikiaji kupitia kompyuta za mpakatoni, kompyuta kibao na simu janja. Utafiti wa kina uliongoza kazi hii, ikijumuisha tafiti za watumiaji, mahojiano, upimaji wa A/B na upimaji wa utumiaji. Muundo rahisi zaidi hurahisisha mchakato wa ununuzi na kuboresha ushirikishwaji wa watumiaji.

Utambuzi

Kuhusu Tuzo ya Fedha ya A' Design Award

Macy’s Website Kiolesura cha Tovuti ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Macy’s Website Kiolesura cha Tovuti inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Macy’s Website Kiolesura cha Tovuti ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Vipimo na Ufungashaji: We developed resonsive web design across different devices.
Lebo: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Teknolojia ya Uzalishaji: We utilized modern responsive web technologies.
Changamoto ya Ubunifu: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Utafiti: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Msukumo: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Muda wa Mradi: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Mtiririko wa Uendeshaji: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Wanatimu: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Haki za Picha: Images courtesy of Macys.