Muundo India Packaging Ufungashaji wa Bidhaa na Xiaomi ni mshindi mashuhuri wa tuzo ya kifahari ya 2020 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.
FedhaUfungashaji· 2020
India Packaging Ufungashaji wa Bidhaa
na Xiaomi
Mteja: Xiaomi
Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Ufungashaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #92159Muundo
Kuhusu India Packaging Ufungashaji wa Bidhaa
India Packaging ni mfumo wa ufungashaji ulioundwa kwa ajili ya safu ya bidhaa za elektroniki za watumiaji zinazouzwa katika soko la India. Muundo huu unatumia mpangilio wa rangi tofautiani wa chungwa na nyeusi ili kuongeza mvuto wa kuonekana na kuakisi rangi kuu ya chapa. Eneo maalum kwenye kila kisanduku hubeba utambulisho wa chapa, hivyo mtindo uleule huhifadhiwa katika bidhaa za makundi na saizi tofauti. Muundo ulio wazi upande wa mbele huonyesha taarifa muhimu za bidhaa, kaulimbiu na vidokezo vikuu vya uuzaji. Kila kisanduku kimetengenezwa kwa karatasi, kilichokatwa kwa kukata cha mgongo na kukunjwa hadi kupata umbo lake.
Utambuzi
Kuhusu Tuzo ya Fedha ya A' Design Award
India Packaging Ufungashaji wa Bidhaa ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. India Packaging Ufungashaji wa Bidhaa inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. India Packaging Ufungashaji wa Bidhaa ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- With the new packaging, the design team wishes to strengthen brand recognition, as well as emphasize the technological edge associated with Xiaomi products. To ensure that the Xiaomi style remains uniform across products from a wide variety of categories and dimensions, designers have designated space on the packaging to communicate branding identity, and established a clear structure to display key product information, so that it can become a visual memory and stand apart from its competitors. Since orange is the major color palette in the Xiaomi brand, we opt for a contrasting orange-black color scheme to enhance the visual impact.
- Vipimo na Ufungashaji
- dimension height 30-120, Length 50-95, width 32-50mm
- Lebo
- electronic, orange, colorful, technology
- Teknolojia ya Uzalishaji
- material: Paper Structure: paper die cut and fold to box.
- Changamoto ya Ubunifu
- With the new packaging design, the key product specifications, slogan, selling points are well communicated to the consumer, while the vibrant color scheme powerfully conveys the technology, joy, and passion aspects advocated by Xiaomi.
- Utafiti
- Compared with the packaging of other brands in the Indian market, the branding on existing packaging line is not clear, and brand recognition is low. And the selling points and key features are not apparent. Furthermore, the product portfolio lacks visual impact and communication between product and consumer. Therefore, customers feel indifferent towards the packaging. The last and most important, packaging lacks visual memory.
- Msukumo
- Xiaomi had a product line for the Indian market. However, the sales department gave negative feedback for the visual design of the packaging. After local market research, two teams from China and India worked together and built a new visual system for the packaging. New look gives a fresh visual for the whole product line.
- Muda wa Mradi
- The project stared in June 2018 in Beijing China, finished in July 2018 in Beijing China
- Mtiririko wa Uendeshaji
- Xiaomi had a product line for Indian Market. However, the feedback from the sales department was negative. Therefore, two teams from China and India worked together to explore a new look. After deeply local market research, the design team found the problems and built a new visual system for the packaging.
- Hataza
- Copyrights belong to Xiaomi, 2019
- Wanatimu
- Design director: Lu Chen
Packaging designer: Chao Yan
Packaging structure design: Zhizhuang Song - Haki za Picha
- Image #1:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Imedhaminiwa
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