Muundo Lidu Sorghum Baijiu Kifungashio cha Pombe Kali na Wen Liu and Bo Zheng ni mshindi mashuhuri wa tuzo ya kifahari ya 2020 Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.
ChumaUfungashaji· 2020
Lidu Sorghum Baijiu Kifungashio cha Pombe Kali
Mteja: Shenzhen Oracle Creative Design Co., Ltd
Mshindi wa Tuzo ya Chuma ya A' Design Award katika Kategoria ya Ufungashaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #89771Muundo
Kuhusu Lidu Sorghum Baijiu Kifungashio cha Pombe Kali
Lidu Sorghum Baijiu ni muundo wa kifungashio kwa ajili ya pombe kali ya mtama ya Kichina. Chupa hiyo imetengenezwa kwa kioo cha krystal kilichopakwa rangi ya kijani, na lebo ya chupa pamoja na lebo ya shingo hutumia karatasi maalum yenye mwonekano wa kuzeeka. Kifuniko kinachanganya chuma na plastiki, wakati boksi la nje limetengenezwa kwa karatasi maalum ya rangi nyeusi yenye michoro ya dhahabu na nyeusi. Kifungashio kina vipimo vya urefu wa milimita 70, upana wa milimita 70 na kimo cha milimita 260. Umbo lake linatokana na mfano asilia wa chupa na linafuata mtindo wa kisasa wa urahisi. Matumizi ya vifaa vilivyorahisishwa hupunguza upotevu na kuendana na ladha ya walaji vijana.
Utambuzi
Kuhusu Tuzo ya Chuma ya A' Design Award
Lidu Sorghum Baijiu Kifungashio cha Pombe Kali ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Lidu Sorghum Baijiu Kifungashio cha Pombe Kali inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Lidu Sorghum Baijiu Kifungashio cha Pombe Kali inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- Lidu Sorghum Baijiu's brewing techniques began in the Yuan Dynasty. The technology of Baijiu making has been included in the list of Jiangxi Intangible Cultural Heritage after five generations. The idea of design is based on the basic prototype of Lidu Sorghum Baijiu's bottle. The design of Lidu Sorghum Baijiu conveys a contemporary minimalist fashion visual language. Young Chinese consumers could easily accept this visual result of design.
- Vipimo na Ufungashaji
- The packaging size is 70mm in length, 70mm in width and 260mm.
- Lebo
- Baijiu, Baijiu packaging, Chinese, Consumer, Visual Language
- Teknolojia ya Uzalishaji
- The bottle is made of crystal glass and sprayed with green. The bottle label and the neck label are made of old special paper. The pattern text of the bottle is black and gold. The cap is made of metal and plastic. The box is made of black special paper. The text and pattern are gold and black gold.
- Changamoto ya Ubunifu
- It is very difficult to change the cognitive awareness of the product packaging of consumers. The design requires a lot of researching and analyzing the current market for the propose of breakthrough a traditional Chinese liquor packaging design. According to a big data analysis report that consumers are becoming more and more fashionable. A lot of consumers prefer a modern and minimalist design style. The way of consumption is becoming more rational.
- Utafiti
- In the age of high homogeneity of Chinese traditional liquor, the packaging design of Baijiu needs serious thinking on applying the visual language of Baijiu to distinguish similar products. The visual language of design should be accessible for consumers to understand. After analyzing the Baijiu market, it is found that consumers are not very familiar with Baijiu packaging. Thus it is important to apply an easy-to-understand visual language.
- Msukumo
- The design inspiration is from daily life discovery. There are many textures on the surface of the vase that is mainly to enhance the glass quality. Also, many items on the shelves seem to have a similar design style in the supermarket. Many famous brands would like to make a differentiation with minority brands, so they design a display rack for their own product and the result is more vivid and classy. Thus I applied these discovery elements into my design to present an ecologically harmonious image.
- Muda wa Mradi
- The project began in October 2018 in Shenzhen, China, and completed in November 2018 in Shenzhen, China.
- Mtiririko wa Uendeshaji
- This work breaks through the packaging form of traditional Chinese liquor. It is very often to see a lot of Baijiu packaging is traditional design style in the Chinese market. Those packaging are not suitable for the aesthetics of young consumers. They are also not beneficial for the trend of recycling environmental protection. So it is necessary to simplify the materials and technologies of packaging in the design process. The way of consumption should return to the quality of the product itself, rather than the gorgeous packaging as it would lead to a waste of resources. My design intends to change the product packaging awareness of consumers and customers.
- Wanatimu
- Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang - Haki za Picha
- Image #1: Creator Wen Liu, Lidu Sorghum Baijiu, 2018
Image #1: Creator Bo Zheng, Lidu Sorghum Baijiu, 2018
Image #1: Creator Weijie Kang, Lidu Sorghum Baijiu, 2018
Imedhaminiwa
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