Optics and Chromatics Bango La Maonyesho na Timea Andoka

Muundo Optics and Chromatics Bango La Maonyesho na Timea Andoka ni mshindi mashuhuri wa tuzo ya kifahari ya 2018 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.

FedhaMchoro· 2018

Optics and Chromatics Bango La Maonyesho

na Timea Andoka

Mteja: Timea Andorka

Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mchoro

66,192

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #58492

Gundua Sasa Tembelea Tovuti Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Optics and Chromatics Bango La Maonyesho

Chaguzi cha kichwa na Chromatic inahusu mjadala kati ya Goethe na Newton juu ya asili ya rangi. Mjadala huu unawakilishwa na mgongano wa nyimbo za aina mbili za barua: moja imehesabiwa, jiometri, na mtaro mkali, nyingine hutegemea uchezaji unaovutia wa vivuli vyenye rangi. Mnamo mwaka 2014 muundo huu ulihudumia kama kifuniko cha Vifuniko vya Msanii wa Pantone Plus.

Utambuzi

Kuhusu Tuzo ya Fedha ya A' Design Award

Optics and Chromatics Bango La Maonyesho ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Optics and Chromatics Bango La Maonyesho inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Optics and Chromatics Bango La Maonyesho ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: The title Optics and Chromatics refers to the debate between Goethe and Newton on the nature of colours. This debate is represented by the clash of the two letterform compositions, one is calculated, geometric, with sharp contours, the other relies on the impressionistic play of colourful shadows. In 2014 this design served as the cover for Pantone Plus Series Artist Covers. The Pantone Formula Guide and Pantone Solid Chips feature covers showcasing works of art from my project, Optics and Chromatics. (creative manager and designer at Pantone by Timothy Heyer, director of creative marketing at Pantone by Karen Lantelme)
Vipimo na Ufungashaji: original poster size: 70×100 cm
Lebo: chromatics, optics, Goethe, light, colour, shadow, experimental typography, crafts
Teknolojia ya Uzalishaji: paper, coloured plastic sheet, light, shadow
Changamoto ya Ubunifu: Two new font-designs had to be invented to express the nature of the polemy on colour theory. The two types of letter consist of different materials and form: one is made of paper and shadow, the other is of coloured foil and light. The symmetrical, geometric shapes of the white paper and the sharp shadows in the hard light make the word ’optics’ legible. The word ’cromatics’ is built from coloured foil sheets that create colourful, intertangled beams in different angles of light.
Utafiti: It is essential to know in detail the polemy on colour theory between Newton and Goethe when analyzing the relationship between light, shadow and colour. I consider Goethe’s Theory of Colours as one of the basic pieces of work when studying colour experience: it highlights the fact that the colour vision is a greatly changeful, resilient and impressionistic factor, thus not possible to give a description by some exact mathematical formulas – at least not in an adequate manner. The poster enters this several-century-long scientific debate with the resources of contemporary experimental typography. The project’s afterlife shows the timeliness of this inspection: Pantone published its first Limited-edition Artist Covers with this piece of work in 2014.
Msukumo: Goethe's Theory of Colours appeared in 1810. On the occasion of the bicentennial anniversary of the book the Society of Hungarian Graphic Designers and Typographers announces an international design competition entitled Goetheorie. The title of poster Optics and Chromatics refers to a place where Goethe points out that unlike Newton he is not so much interested in the science of sight (Optics) but rather in the theory of colours (Chromatics). He wants to demonstrate the way we actually experience colours, and not the way we are supposed to experience them according to the laws of mathematics.
Muda wa Mradi: The poster was made at Budapest, Hungary, 2010.
It was exhibited at Design Terminal, Budapest, Hungary, 05 November 2010 – 09 January 2011, Donau Buro, Ulm, Germany, 04 July – 13 July 2014 and The World Paper Products, Jeonju, South Korea, 20 – 28 February 2017
Mtiririko wa Uendeshaji: Numerous photos have been taken of the two letterform compositions for the project. Changing the perspective and the light conditions meant plenty of possibilities for the visualization. The two pictures that were finally chosen for the poster are the ones which – complementing each other – accentuate the most the difference between the two colour theories.
Wanatimu: Art director, graphic design, type design and paper craft: Tímea Andorka