Muundo Horse Year Ufungashaji wa Vijiti vya Ubani na Bingran Zhao ni mshindi mashuhuri wa tuzo ya kifahari ya 2026 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.
ShabaUfungashaji· 2026
Horse Year Ufungashaji wa Vijiti vya Ubani
na Bingran Zhao
Mteja: BeiHang University
Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Ufungashaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #179810Muundo
Kuhusu Horse Year Ufungashaji wa Vijiti vya Ubani
Horse Year ni mfululizo wa ufungashaji wa vijiti vya ubani. Muundo huu unajikita kwenye herufi ya Kichina ya mtindo wa muhuri (seal script) inayomaanisha farasi, ikichanganywa na lugha ya mistari ya hirizi za Kidao na michoro ya moshi. Aina tano zinafuata mzunguko wa rangi unaotokana na Elementi Tano za chuma, maji, mti, moto na ardhi. Masanduku matano yanaweza kupangwa bega kwa bega kuunda picha ya farasi anayekimbia kwa kasi. Trei ya ndani inavutwa nje ili kufichua ubani na ujumbe wa baraka. Karatasi ngumu isiyopakwa rangi, wino wa soya na trei ya massa ya karatasi iliyofinyangwa vinasaidia urejelezaji.
Utambuzi
Kuhusu Tuzo ya Shaba ya A' Design Award
Horse Year Ufungashaji wa Vijiti vya Ubani ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Horse Year Ufungashaji wa Vijiti vya Ubani inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Horse Year Ufungashaji wa Vijiti vya Ubani hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- This packaging series transforms the seal script Chinese character for Horse and the linear language of Daoist talismans into a contemporary visual system tailored for incense products. Through a color cycle derived from the generative logic of the Five Elements and the subtle integration of flowing 2026 curves the five variants are unified into a coherent narrative regarding time and blessing. The design merges ritual sensibility emotional experience and everyday usability enabling users to intuitively select incense according to their emotional state rather than engaging with the packaging merely as a decorative container.
- Vipimo na Ufungashaji
- Width 160 mm × Depth 40 mm × Height 70 mm
- Lebo
- Incense packaging, Year of the Horse, Chinese zodiac, Five Elements, Daoist talisman
- Teknolojia ya Uzalishaji
- The packaging employs uncoated paperboard soy based inks and restrained hot stamping to emphasize the seal script visual while ensuring recyclability. Constructed through die cutting and folding the design utilizes a molded pulp inner tray instead of plastic. The graphic system is developed by vectorizing strokes from seal script and Daoist talismanic lines refined through rigorous prototyping and color calibration.
- Changamoto ya Ubunifu
- The primary challenge lies in translating specific cultural elements like seal script the Five Elements and Daoist motifs into a contemporary global packaging language avoiding stereotypical Oriental imagery. Research balanced historical literature with youth aesthetic preferences selecting motifs that convey cultural depth without religious misinterpretation. Execution complexity arose from controlling fine lines on uncoated paper using soy based inks. Multiple proof iterations ensured both environmental sustainability and visual precision.
- Utafiti
- This qualitative design study seeks to reintegrate traditional incense and Daoist culture into the daily lives of younger audiences. The research methodology synthesized literature reviews on Five Elements symbolism with competitive market analysis. Interviews and user testing with participants aged 20 to 35 investigated specific habits and aesthetic preferences. Findings revealed that minimalist narrative driven and emotionally expressive designs are preferred for gifting purposes. These insights directly informed decisions regarding the final form color system and copywriting strategy.
- Msukumo
- Inspired by Chinese incense culture this project celebrates the 2026 Year of the Horse through the Five Elements. The design condenses Eastern philosophy into packaging by blending the seal script horse character with Daoist talismans and smoke patterns. Hidden curves subtly form the number 2026. The color system follows the generative cycle of Metal Water Wood Fire and Earth. This chromatic logic connects five variants inviting users to select a fragrance and an auspicious intention for the day.
- Muda wa Mradi
- The project started in May 2025 in Beijing China and finished in November 2025.
- Mtiririko wa Uendeshaji
- Users may first align the five individual boxes side by side to assemble a complete image of a galloping horse, and then select the incense corresponding to a particular color and Five Elements attribute according to their current mood or usage scenario. The packaging is opened by pulling out an inner tray, through which the incense and its associated blessing message are revealed simultaneously. This deliberately slowed opening action creates a brief "pre-ritual" moment before the act of lighting the incense.
After use, the outer boxes can be retained as modular desktop storage units or framed as decorative panels, allowing the packaging to continue functioning beyond a single-use context. In this way, the interaction extends beyond one-time consumption and encourages sustained engagement with the product and its cultural narrative. - Hataza
- Bingran Zhao
- Haki za Picha
- Image #1：Bingran Zhao
Image #2：Jiuxiao Cui
Image #3：Zhou
Imedhaminiwa
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