Shangze Fruit Music Farm Sanduku la Zawadi na Enfonad

Muundo Shangze Fruit Music Farm Sanduku la Zawadi na Enfonad ni mshindi mashuhuri wa tuzo ya kifahari ya 2026 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.

ShabaUfungashaji· 2026

Shangze Fruit Music Farm Sanduku la Zawadi

na Enfonad

Mteja: Datong City Dongtian Mining Co., Ltd.

Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Ufungashaji

7,761

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #175429

Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Shangze Fruit Music Farm Sanduku la Zawadi

Shangze Fruit Music Farm ni sanduku la zawadi la nyanya, lililoundwa kwa umbo la kinasa kaseti cha zamani. Michoro, rangi na muundo wake vinakumbusha mtindo wa kuona wa miaka ya 1960 hadi 1980. Moduli ya muziki huwashwa sanduku linapofunguliwa, ikipiga wimbo wa chapa uliorekebishwa kutoka wimbo maarufu wa zamani. Michoro bapa ya redio, cherehani, riboni za filamu na feni za makuti imetumika, pamoja na mhusika wa chapa aitwaye Fanxi. Mashimo yenye umbo la nyanya ndani ya sanduku hushikilia matunda na kuyalinda wakati wa usafirishaji. Rangi ya machungwa imetumika kama rangi kuu ili kuwavutia wanunuzi vijana.

Utambuzi

Kuhusu Tuzo ya Shaba ya A' Design Award

Shangze Fruit Music Farm Sanduku la Zawadi ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Shangze Fruit Music Farm Sanduku la Zawadi inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Shangze Fruit Music Farm Sanduku la Zawadi hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: Themed on the music farm, the gift box shapes like a retro cassette player. Upon opening, it plays the brand anthem adapted from the classic song The East Is Red, complemented by the elements common in the 1960s to 1980s and the IP character brown eared pheasant, evoking memories of farm life from the era in auditory and visual ways. This creates a brand universe integrating sensory interactions, origin stories, and cultural connotations, elevating the agricultural product to an emotion carrier.
Vipimo na Ufungashaji: 4000*3000px
Lebo: Music Farm, Retro Cassette Player, Nostalgia Culture, Sensory Storytelling, Unity of Sound and Form, Immersive Interaction, Box Opening with a Sense of Ceremony, Intangible Cultural Heritage IP
Teknolojia ya Uzalishaji: The gift box, centered on the shape of a retro cassette player, authentically recreates the aesthetic style common in the 60s to 80s through graphics, colors, and structures. A music module plays the brand anthem, while details like knobs and frequency dials further highlight the function of music playback. The box transforms the typical elements of the 60s to 80s, such as film reel and palm leaf fans, into graphics, achieving a harmonious unity of packaging design and brand culture.
Changamoto ya Ubunifu: The core challenge was how to strike a balance between retro elements and modern aesthetic taste. To address that, the design team has employed vibrant orange as the main color to attract younger demographics. The flat illustrations of old objects such as radios and sewing machines embody profound cultural significance and cater to the preferences of younger demographics. The cute IP character Fanxi further adds a touch of youthful energy, perfectly blending nostalgia with fashion.
Utafiti: Market research has confirmed that people who grew up in the 60s to 80s share an emotional connection with the song The East Is Red and old objects like radios and thermos flasks, while younger demographics show curiosity toward nostalgia culture, interactive music mechanisms enhance brand recall, and IP characters emotionally bridge the gap between the brand and its consumers. The gift box demonstrates the practical value of nostalgia driven idea in brand communication and packaging design.
Msukumo: Inspired by the everyday objects typical of the 60s to 80s, the gift box shapes like a retro cassette player, utilizing a tangible form to evoke cultural nostalgia for that distinct historical era. Combined with the era specific elements and the IP character brown eared pheasant Fanxi, it suggests the mission of the product to authentically replicate the rich, sweet flavor of tomatoes in the 60s to 80s, providing a multisensory experience involving visual, auditory, and tactile senses.
Muda wa Mradi: The project officially started in Beijing in April 2025 and successfully finished in July of the same year.
Mtiririko wa Uendeshaji: When users open the box, the music module automatically activates and plays the brand anthem adapted from the classic song The East Is Red. This instantly immerses users in the vibrancy of bygone days, creating a nostalgic ambience. Inside the box, tomato shaped cavities not only present a cute visual effect for an engaging experience, but also offer protective cushioning to minimize damage to the product during transportation.
Wanatimu: Yifeng Qu,
Hanxiao Wang