Muundo Onshore Roasters Kazi Kuu: Uundaji wa Chapa na Cansu Dagbagli Ferreira ni mshindi mashuhuri wa tuzo ya kifahari ya 2025 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.
FedhaMchoro· 2025
Onshore Roasters Kazi Kuu: Uundaji wa Chapa
Mteja: Cansu Dagbagli Ferreira
Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mchoro
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #168645Muundo
Kuhusu Onshore Roasters Kazi Kuu: Uundaji wa Chapa
Maandishi ya Kitabu: Utambulisho wa chapa ya Onshore Roasters unaakisi upatanifu wa anasa, asili, na uendelevu. Nembo inaunganisha punje ya kahawa, miale ya jua, na mawimbi, ikidhihirisha tamaduni ya asubuhi kamili baharini. Rangi ya kidunia iliyochaguliwa kwa makini na ufungashaji wa karatasi zilizorejelewa unaimarisha ahadi ya chapa kuelekea uzuri na maadili ya kuhifadhi mazingira. Ikichochewa na mtindo wa maisha wa kusafiri kwa mashua za starehe, muundo huu unasawazisha urahisi na ustadi wa hali ya juu, ukiunda muunganiko usio na mshono kati ya kahawa bora na maji ya wazi.
Utambuzi
Kuhusu Tuzo ya Fedha ya A' Design Award
Onshore Roasters Kazi Kuu: Uundaji wa Chapa ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Onshore Roasters Kazi Kuu: Uundaji wa Chapa inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Onshore Roasters Kazi Kuu: Uundaji wa Chapa ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- Onshore Roasters brand identity captures the essence of luxury, sustainability, and simplicity. Designed for the yachting world, the refined logo seamlessly merges a coffee bean, sunbeams, and sea waves, symbolizing a morning ritual on the open waters. The packaging, crafted from recycled paper, reinforces the brand’s eco-conscious values, while a soothing, earthy color palette enhances the sense of purity and sophistication.
- Vipimo na Ufungashaji
- The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and packaging designs. Packaging designs are 1 kg pouches and metal tins.
- Lebo
- coffee, yacht, sea, logo design, branding, packaging
- Teknolojia ya Uzalishaji
- The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as coffee bean pouches were produced by 4 color printing technique.
- Changamoto ya Ubunifu
- The challenge was finding a supplier for recyclable paper pouches that also keeps the freshness of the product.
- Utafiti
- Interviews with head management of luxury yachts were conducted to better understand the needs of consumers. Thanks to the qualitative interviews the confirmed the need and the idea was validated. Indeed, the luxury yacht owners are complaining of not being able to find good quality coffee constantly when they're on the sea.
- Msukumo
- The brand draws inspiration from the serene beauty of mornings at sea, where the first light meets the horizon, and a perfect cup of coffee sets the tone for the day. The interplay of natural elements sun rays, sea waves, and a coffee bean guides the logo design, evoking a harmonious balance between indulgence and sustainability. Through minimalist elegance, Onshore Roasters encapsulates the art of slow living, transforming coffee into a refined experience for the luxury yacht lifestyle.
- Muda wa Mradi
- From September 2023 to March 2024
France - Mtiririko wa Uendeshaji
- Onshore Roasters provides consistent quality coffee to premium yacht owners, wherever they're in the world.
Imedhaminiwa
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