Muundo Borna Sazegan Utambulisho wa Chapa na Doraj Design House ni mshindi mashuhuri wa tuzo ya kifahari ya 2025 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.
ShabaMchoro· 2025
Borna Sazegan Utambulisho wa Chapa
Mteja: Doraj Design House
Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mchoro
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #160893Muundo
Kuhusu Borna Sazegan Utambulisho wa Chapa
Borna Sazegan ni utambulisho wa chapa ulioundwa kwa ajili ya kampuni inayojenga miundo mikubwa. Utambulisho huu umejengwa juu ya mistari, ukichochewa na mistari inayokatana ya miundo ya chuma inayotumika katika ujenzi. Mistari hii huunda maumbo ya wanyama ambamo maelezo ya muundo wa jengo yanaweza kuonekana. Kila mnyama hubeba maana: kifaru unawakilisha nguvu na uvumilivu, farasi anawakilisha kasi, kulungu anawakilisha uzuri, na simba anaongoza kundi. Rangi za joto na baridi katika mchoro huu huelezea nguvu pamoja na utulivu. Michoro hii inaweza kutumika kama vipande vidogo au katika hali yake kamili.
Utambuzi
Kuhusu Tuzo ya Shaba ya A' Design Award
Borna Sazegan Utambulisho wa Chapa ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Borna Sazegan Utambulisho wa Chapa inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Borna Sazegan Utambulisho wa Chapa hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- Considering this brand’s strategies, which emphasize concepts of power and endurance, speed, and beauty in construction, these concepts are conveyed to the audience in the simplest possible form through these illustrations. Based on the brand’s vision, using this illustration technique, the illustrations can be expanded, and other animals with different concepts can be added to the brand’s visual identity.
- Vipimo na Ufungashaji
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- Lebo
- Logo Design, Visual Identity, Branding, Building Structures, Powerful Animals
- Teknolojia ya Uzalishaji
- The main elements in creating the visual identity of this brand are lines. By utilizing the composition of lines, we arrive at animal character forms, within which details of a building structure can be observed. These animals are designed in such a way that they can be used both as a detail of the animals and in their complete form. Also, by considering warm and cool colors in the corporate color palette, it brings a sense of power along with tranquility to the audience.
- Changamoto ya Ubunifu
- The main challenge in designing the identity of this brand was selecting symbols that would allow the audience to understand the brand's strategy upon seeing them.
- Utafiti
- Based on the brand's strategy, research and information gathering were conducted regarding building structures and animals that could be combined with these structures, in order to create solutions for expressing the brand's strategy.
- Msukumo
- Borna Sazgan is a powerful team specializing in the construction of large structures. The main inspiration for this design came from metal structures. When metal structures are assembled to build constructions, they create a multitude of intersecting lines from which animal designs have been extracted. Each animal has been a symbol based on the brand's strategy. The rhinoceros symbolizes power and endurance, the horse symbolizes speed, the deer symbolizes beauty, and the lion is the brand's symbol as the leader at the head of all animals, commanding the other animals to build in the field of construction.
- Muda wa Mradi
- The project started in April 2023 in Yazd-Iran and finished in July 2023 in Yazd-Iran
- Mtiririko wa Uendeshaji
- Considering the concerns of the audience (including speed in construction, power, and endurance of structures) that exist in society, solutions have been symbolically transformed into illustrations of animals. For example, the concepts of power and endurance are evoked in the audience’s mind when they see the illustration of a rhinoceros.
- Hataza
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- Wanatimu
- Mohammad Roustaei, Amirhossein Paydar
- Haki za Picha
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Imedhaminiwa
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