Muundo Dreavita Mental Wellness Uundaji wa Chapa na Cansu Dagbagli Ferreira ni mshindi mashuhuri wa tuzo ya kifahari ya 2024 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.
ShabaMchoro· 2024
Dreavita Mental Wellness Uundaji wa Chapa
Mteja: Cansu Dagbagli Ferreira
Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mchoro
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #158644Muundo
Kuhusu Dreavita Mental Wellness Uundaji wa Chapa
Dreavita ni chapa ya ustawi yenye maendeleo na inayojumuisha. Kitambulisho cha kuona kilikusudiwa kuwa nyeti, chenye heshima na kuzingatia, kikiakisi tabia ya ujumuishaji ya chapa. Dhana ilizaliwa kutokana na wazo la asili imara na inaitwa Uthabiti Ulioongozwa na Urahisi. Kama vile ruwaza za asili zinavyoashiria uthabiti, nguvu na ukuaji, chapa inalenga kupitisha ujumbe huu kupitia maneno ya uthibitisho na mbinu ya muundo rahisi. Michoro inazingatia ruwaza za asili, ikionyesha jinsi kurudia na uthabiti vinavyosababisha mafanikio maishani.
Utambuzi
Kuhusu Tuzo ya Shaba ya A' Design Award
Dreavita Mental Wellness Uundaji wa Chapa ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Dreavita Mental Wellness Uundaji wa Chapa inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Dreavita Mental Wellness Uundaji wa Chapa hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- Dreavita is a progressive and inclusive wellness brand dedicated to providing empowering mental health services and resources to underserved communities, fostering emotional healing, personal growth, and a sense of belonging, so that every individual can thrive and embrace a life filled with purpose, resilience and joy.
Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character. - Vipimo na Ufungashaji
- The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and social media designs.
- Lebo
- wellness, mental, health, psychology, identity, inclusive, community, nature
- Teknolojia ya Uzalishaji
- Three logo versions were created to be flexible to adapt in any graphic media and to underline the brand’s inclusivity. The design thinking method of Diverge and Converge was used. All work was done digitally as vector based assets with Adobe Creative Suite.
- Changamoto ya Ubunifu
- The biggest challenge was to reflect Dreavita’s abstract characteristics and find a way to connect with the audience. The aim was differentiating the brand from the usual self-growth brands to create an identity that feels genuinely intimate. Young adults with mental health issues have strong feelings: they want to be understood, and they’re very sensitive. So, something that doesn’t feel real and intimate would be ingenuine. Nature was the biggest inspiration: life passes by it, and it stays there, strong, but not overwhelmingly in your face. Nature gives you power and support on a deeper level.
- Utafiti
- In the research phase, the focus was the needs of people from underserved communities who are looking for emotional support.
- Msukumo
- The concept was born from the idea of strong nature and we called it "Simplicity inspired resilience". As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Frames combined with natural patterns support the growth and resilience feeling. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.
- Muda wa Mradi
- 2 months, 2023, United States and France
- Mtiririko wa Uendeshaji
- Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery
Imedhaminiwa
Gundua Zaidi ya Designers.org
Gundua bidhaa, huduma na fursa kutoka kwa washirika wetu wa matangazo.
Zaidi ya Kuchunguza
Miundo Inayohusiana
Chunguza miundo zaidi iliyoshinda tuzo kutoka kategoria hiyo hiyo, iliyochaguliwa kwa ubora.
