Tang Da Li Utambulisho wa Chapa na Sxdesign

Muundo Tang Da Li Utambulisho wa Chapa na Sxdesign ni mshindi mashuhuri wa tuzo ya kifahari ya 2024 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.

ShabaMchoro· 2024

Tang Da Li Utambulisho wa Chapa

na Sxdesign

Mteja: Tang Da Li

Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mchoro

18,010

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #155667

Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Tang Da Li Utambulisho wa Chapa

Tang Da Li ni mpango wa utambulisho wa chapa unaounganisha vipengele vya kimchoro vya kikale na vya kisasa. Muundo huu unaakisi utofauti na uwazi wa Enzi ya Tang. Jina la chapa linacheza na mfanano wa sauti ya neno Tang, linalorejelea enzi hiyo na pia sukari, hivyo kuupa jina hilo mkazo wa kuchekesha. Michoro ya wahusika wa kihistoria wa Enzi ya Tang na fremu za kimapokeo zimeunganishwa na mpangilio wa kisasa. Uchapishaji unafanywa kwa mbinu za ubora wa hali ya juu kwenye nyenzo zinazoweza kurejelezwa. Utambulisho huu umetumika kwenye mabango na ufungashaji wa ukubwa mkubwa na mdogo.

Utambuzi

Kuhusu Tuzo ya Shaba ya A' Design Award

Tang Da Li Utambulisho wa Chapa ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Tang Da Li Utambulisho wa Chapa inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Tang Da Li Utambulisho wa Chapa hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: This design merges classical and modern, resonating with the Tang Dynasty's diversity and openness, making the brand stand out. It plays on the pun between "Tang" and "sugar", presenting a humorous brand name. Visually, it adopts modern format, incorporating Tang Dynasty murals and traditional frameworks for a vibrant brand impression. Through the synergy of brand name and visuals, this conveys the brand essence and product type, boosts brand recognition, lays a foundation for future marketing.
Vipimo na Ufungashaji: Large Package: 150mm X 150mm X 50mm
Small Package: 150mm X 50mm X 50mm
Others can be printed or displayed in various size.
Lebo: Brand Identity, Chinese, Tradition, Tang Dynasty, Poster, Packaging
Teknolojia ya Uzalishaji: TangDaLi leverages advanced graphic design techniques, juxtaposing Tang Dynasty line-drawing characters with contemporary imagery. Production utilizes sustainable materials, ensuring each physical embodiment of the brand is eco-friendly. The precise execution involves high-quality print technology on recyclable substrates, reflecting the brand’s commitment to environmental responsibility.
Changamoto ya Ubunifu: The challenge lay in authentically integrating the Tang Dynasty's cultural elements with a modern brand identity without compromising on either. Striking a balance between historical significance and contemporary appeal required extensive research into traditional Chinese art forms, consumer behavior studies, and iterating designs to meet modern ecological and production standards.
Utafiti: The research combined historical analysis with modern design trends to create a bridge between past and present. Using surveys and market analysis tools, we identified a gap in brand storytelling that could be filled with rich cultural heritage. Participants included design experts and target consumers. Insights showed a preference for brand experiences that fuse tradition with innovation, significantly impacting the market positioning and societal perception of Chinese cultural brands.
Msukumo: Inspired by the cultural richness of the Tang Dynasty, TangDaLi embodies the era’s diversity and openness. The project stemmed from the desire to marry historical resonance with modern vitality. It draws from traditional Chinese motifs, colors, and the poetic pun of “Tang”- sugar and dynasty, bridges modern design, to tell brand story and elicit brand associations, to portray the brand's culture of blending ancient with new and its energetic nature.
Muda wa Mradi: The project started in April 2023 in Beijing and finished in October 2023 in Beijing.
Mtiririko wa Uendeshaji: The design employs the iconic illustrations and typical visual elements, ensuring it's easily recognizable. At the same time, the recombination of traditional and modern introduces a fresh and stimulating aspect, making it memorable. These elements also lay the groundwork for evolving brand stories in future marketing campaigns. These, combined with the brand's name and its pun, pique consumers' curiosity, leading them to experience the Brand's value bridging tradition and modernity.
Hataza: Copyrights belong to sxdesign
Wanatimu: Illustrations: Luo Ling
Design and Creative: Chen Xu
Wu Fang Bo
Huang Hao
Dr. Zhang Rong
Project: Hao Qian
Lin Hongnan
Liu Beibei
Tian Jianing
Zhou Qian
Ding Yipeng
Li Shulong
Yuan Zhihan
Zhang Mingjie
Haki za Picha: Illustrations: Luo Ling
Photos and designs: sxdesign