Muundo Wow Long Rice Crust Ufungaji wa Vitafunio na Xiao Ma Song Strategic Consulting ni mshindi mashuhuri wa tuzo ya kifahari ya 2024 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.
ShabaUfungashaji· 2024
Wow Long Rice Crust Ufungaji wa Vitafunio
na Xiao Ma Song Strategic Consulting
Mteja: Xiao Ma Song Strategic Consulting Co., Ltd
Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Ufungashaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #154451Muundo
Kuhusu Wow Long Rice Crust Ufungaji wa Vitafunio
Wow Long Rice Crust ni muundo wa ufungaji kwa kitafunio cha kitamaduni cha Kichina kinachotokana na mchele uliokaangwa. Muundo huu unashughulikia tatizo la ufanano wa bidhaa na taswira ya chapa iliyozeeka katika kundi hili la vitafunio. Ufungaji unaonyesha mtu mashuhuri wa kihistoria wa China, Zhuge Liang, ambaye jina lake la utani lilihamasisha jina la chapa, akichorwa kwa mtindo wa kuchekesha wa vibonzo. Sura ya uso iliyokuzwa kupita kiasi na neno la mazungumzo Wow vinarejelea umbile la kutafuna la kitafunio hicho. Jina la chapa Wo Long lilibadilishwa kuwa Wow Long. Hadithi za kielelezo na picha za bidhaa zimeunganishwa kuvutia walaji vijana.
Utambuzi
Kuhusu Tuzo ya Shaba ya A' Design Award
Wow Long Rice Crust Ufungaji wa Vitafunio ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Wow Long Rice Crust Ufungaji wa Vitafunio inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Wow Long Rice Crust Ufungaji wa Vitafunio hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- The brand name WOW LONG is also the nickname of Zhuge Liang. Innovation comes from the brand-new design of this Chinese historical figure. Zhuge Liang’s new comic image on the packaging removes his old serious impressions in people’s minds. Simultaneously, the surprising word “Wow” coming from his mouth brings the chewy taste and funny experience of this snack food to the extreme.
- Vipimo na Ufungashaji
- 220mmX50mmX320mm
- Lebo
- Chinese,Wowlong,Rice,Crust
- Teknolojia ya Uzalishaji
- With vivid illustrated stories and exaggerated expressions combined with appetizing product pictures, to attract the attention of consumers.
- Changamoto ya Ubunifu
- How to make young people like traditional food, how to retain the visual assets of old packaging to the new packaging design
- Utafiti
- Chinese traditional snacks - rice crust is facing the problem of product homogeneity and image ageing.
We use the language we can communicate with young people, the way they like to express, to give them a new understanding of wowlong, so that they can have an emotional resonance. - Msukumo
- The brand name “WO LONG” is also the nickname of the famous Chinese historical figure Zhuge Liang. Inspired by this, the overall brand design is set to be younger while maintaining the portrait of Zhuge Liang. We redesigned his image with a humorous comic style and replaced the first word of the brand name “Wo” with the spoken word “Wow”. The rebranding of Wo Long is not only an upgrade of a traditional snack brand but also a new understanding of rice crust from the perspective of young consumers.
- Muda wa Mradi
- The project started in October 2022 in Beijing and finished in April 2023 in Beijing.
- Mtiririko wa Uendeshaji
- we made three key design actions that allowed Wo Long to show a quite different brand personality. First, we used young people's favourite comic style to establish the visual tone of the product. Secondly, we exaggerated Zhuge Liang's facial expression to reflect the snack's unique taste of "chewy and funny". Finally, we updated the brand name “Wo Long” to “Wow Long”. Zhuge Liang’s funny facial expression with his surprising word “Wow” provides consumers with the emotional values of happiness, energy and humour.
- Wanatimu
- Design:Guan Zi ,Bai Lu,Wang Dianhe,Shi Ruoyu ,Zhu Xiaolin,Li Sitong
Illustration:Wang Dianhe
Strategic:Xiao Masong,Huang Zheng,Ying Yaojie,Li Huizi,Wang Yang,Sun Nan - Haki za Picha
- Illustrator :Wang Dianhe
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