Muundo CDU Hamburg Kitambulisho cha Chapa na Politikwerft Designagentur ni mshindi mashuhuri wa tuzo ya kifahari ya 2024 Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.
ChumaMchoro· 2024
CDU Hamburg Kitambulisho cha Chapa
Mteja: CDU Hamburg
Mshindi wa Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mchoro
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #153650Muundo
Kuhusu CDU Hamburg Kitambulisho cha Chapa
Maandishi ya Kitabu: CDU Hamburg ni kitambulisho cha chapa kilichoandaliwa kwa ajili ya chama cha siasa cha kikanda huko Hamburg, Ujerumani. Kitambulisho hiki kinajengwa juu ya muundo wa kimoduli unaowezesha lugha ya kuona yenye mfanano katika vyombo vya habari vya uchapishaji na kidijitali. Alama ya maneno na ya kimchoro inaunganisha herufi CDU na ishara ya Hamburg, ngome yenye minara mitatu na nyota mbili, juu ya uso wa duara wa rangi ya buluu iliyokolea. Alama ya kimchoro pia hutumika peke yake, na uso huo wa duara unaweza kujazwa na picha na rangi mbalimbali. Tovuti zinazojibadilisha (responsive websites) ziliundwa kwa ajili ya vitengo vyote vya kiuchama.
Utambuzi
Kuhusu Tuzo ya Chuma ya A' Design Award
CDU Hamburg Kitambulisho cha Chapa ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. CDU Hamburg Kitambulisho cha Chapa inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. CDU Hamburg Kitambulisho cha Chapa inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- Development of a new visual identity for the German Party CDU Hamburg. The brand relaunch has given the party a new image. It's fresh, open and communicative instead of monotonous, outdated and expressionless. The relaunch affected the entire identity: uniform visual language, responsive websites for all organizational units and contemporary design elements. In this way, the bond with the Free and Hanseatic City of Hamburg and its citizens should be better emphasized.
- Vipimo na Ufungashaji
- The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual media.
- Lebo
- Graphics, Illustration, Visual Communication Design, Brand Design
- Teknolojia ya Uzalishaji
- The word and figurative mark of the Hamburg CDU, commonly known as the logo, consists of the word mark CDU and the figurative mark Hamburg symbol.
The elements combine with the figurative mark on a dark blue circular carrier surface to form the word-figurative mark.
The Hamburg symbol shows a castle with 3 towers. The middle tower should symbolize the medieval Mariendom, the two stars on the outer towers, so-called Mariensterne, after St. Mary, the patron saint of the city in the Middle Ages.
The figurative mark is also used on its own. The logo can be individually filled with images and colors as a design element. - Changamoto ya Ubunifu
- The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the party representatives to mainly use abstract shield to express the protection attribute of their brand image.
- Utafiti
- We researched the background of the party, the nature of the city society, the scope of the party's main topics, and the culture of the party, which we integrated into the brand image.
- Msukumo
- The dynamic and modular new brand identity for the CDU Hamburg now gives the party a new image - fresh, open and communicative instead of monotonous, outdated and expressionless. The aim is: How do we shape a modern, social, bourgeois party of the future? The party must speak about tomorrow from today and not from today about yesterday. The new design aroused curiosity and once again presented the party as a cohesive entity that can stand for a modern and liberal city party.
- Muda wa Mradi
- The project started in April 2022 in Hamburg and finished June 2023.
- Mtiririko wa Uendeshaji
- The relaunched brand identity lets people see its party attributes immediately, so that playing a very good brand communication effect.
Imedhaminiwa
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