Not Always Fun Tangazo La Kuchapisha na Squared

Muundo Not Always Fun Tangazo La Kuchapisha na Squared ni mshindi mashuhuri wa tuzo ya kifahari ya 2023 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Kijamii.

FedhaKijamii· 2023

Not Always Fun Tangazo La Kuchapisha

na Squared

Mteja: Squared

Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Kijamii

1,259,695

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #150806

Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Not Always Fun Tangazo La Kuchapisha

Kampeni ya tangazo inalenga kuongeza ufahamu kuhusu ugonjwa wa Harlequin. Hii ni ugonjwa unaoathiri mfumo wa neva wa uhuru na unahusishwa na kutokuwepo kwa jasho na kuvuta kwa ngozi upande mmoja wa uso. Shirika hili lilibuni vielelezo muhimu vya kuona ambavyo vinategemea muunganisho wa uwakilishi tofauti wa harlequin unaolenga kutoa mwanga juu ya tofauti kati ya uwakilishi wa kuchekesha wa mhusika na ukweli wa kuishi na ugonjwa wa Harlequin, na kusisitiza haja ya uelewa zaidi na ufahamu wa hali.

Utambuzi

Kuhusu Tuzo ya Fedha ya A' Design Award

Not Always Fun Tangazo La Kuchapisha ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Not Always Fun Tangazo La Kuchapisha inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Not Always Fun Tangazo La Kuchapisha ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: Harlequin syndrome is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The key visual illustrations are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Vipimo na Ufungashaji: This ad is used in print and digital media, ranging from 70 x 100 cm poster, to A4 print page and different sizes of banners.
Lebo: craft, illustration, ad, social, craftsmanship, print, poster, design, art direction
Teknolojia ya Uzalishaji: Meticulously crafted illustration is all it is used to achieve the final result.
Changamoto ya Ubunifu: The creative is a juxtaposition of the two opposing sides of Harlequin - one is the light-hearted comical character and the other is the serious medical condition. To integrate those sides of the same character yet different characteristics and not ironize or victimize people suffering from the syndrome was the most difficult part.
Utafiti: The main research that was held was about the Harlequin syndrome itself and how rare diseases are addressed.
Msukumo: The key visual illustrations are based on the juxtaposition of the different representations of the word harlequin aiming to shed light on the disparity between the comical representation of the harlequin character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Muda wa Mradi: The project was developed during the first trimester of 2023.
Mtiririko wa Uendeshaji: This is not relevant to the category presented.
Wanatimu: Creative Director - Yana Okoliyska
Copywriter - Dessislava Pavlova
Haki za Picha: Creative Director Yana Okoliyska
Illustrator Yana Okoliyska
Copywriter Dessislava Pavlova
Agency Squared