Muundo Pepsi Black x Digital Shanghai FW Ufungaji wa Vinywaji na PepsiCo Design and Innovation ni mshindi mashuhuri wa tuzo ya kifahari ya 2023 Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Toleo Maalum na Muundo wa Kibinafsi.
ChumaToleo Maalum· 2023
Pepsi Black x Digital Shanghai FW Ufungaji wa Vinywaji
na PepsiCo Design and Innovation
Mshindi wa Tuzo ya Chuma ya A' Design Award katika Kategoria ya Toleo Maalum
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #149741Muundo
Kuhusu Pepsi Black x Digital Shanghai FW Ufungaji wa Vinywaji
Pepsi Black x Digital Shanghai FW ni ufungaji wa kinywaji wa toleo maalum uliobuniwa kwa ajili ya Wiki ya Mitindo ya Shanghai. Ufungaji huu unaonyesha dhamira ya tukio hilo, Kuzalisha Asili Mpya. Pete yenye rangi mbalimbali inazunguka nembo ya Pepsi, na mchoro huo umenyoshwa katika mwelekeo mmoja ili kuashiria upanuzi wa muda na anga. Vipande vya rangi vilivyovunjwa kwa rangi ya waridi na kijani vimewekwa dhidi ya mandhari nyeusi ili kuleta muonekano thabiti na wenye tabaka nyingi. Michoro iliyonyooshwa na kuingiliana huunda mwonekano wa hitilafu za kidijitali (digital glitch) unaoeleza muungano wa ulimwengu wa uhalisia pepe na ulimwengu halisi.
Utambuzi
Kuhusu Tuzo ya Chuma ya A' Design Award
Pepsi Black x Digital Shanghai FW Ufungaji wa Vinywaji ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Pepsi Black x Digital Shanghai FW Ufungaji wa Vinywaji inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Pepsi Black x Digital Shanghai FW Ufungaji wa Vinywaji inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- This year, the Design Team wanted to visually capture the valuable role technology plays in our lives. Technology transforms the way we communicate and has the ability to enhance the natural reality we live in. In these designs, we explored the specific impact of technology on the world of fashion, retail, and innovation, and embraced the unlimited possibilities for the future.
- Changamoto ya Ubunifu
- With the limited-edition packaging visuals reflecting the theme ‘Originate New Nature,’ we wanted consumers to feel a sense of extension of time and space. We paired the logo with experimental illustrations and a natural color palette of pink and green against the Pepsi Black background for a bold, multi-layered look. A colorful ring surrounds the signature Pepsi logo, with the graphic stretched in a single, futuristic direction. On pack, deconstructed color blocks were paired together to represent the beauty of breaking boundaries and the reorganization of information. We also stretched the overlapping green and pink graphics to create a feeling of a digital glitch, and the merging of virtual and reality.
- Msukumo
- For eight years now, Pepsi has been a proud strategic partner at Shanghai Fashion Week (SHFW), and the Design Team has played a crucial role in celebrating the latest innovations in fashion. Inspired by the SHFW Spring/Summer 2023 theme of ‘Originate New Nature’, Pepsi Black launched fashion-forward limited-edition packaging and an engaging, on-site virtual experience video.
Imedhaminiwa
Gundua Zaidi ya Designers.org
Gundua bidhaa, huduma na fursa kutoka kwa washirika wetu wa matangazo.
Zaidi ya Kuchunguza
Miundo Inayohusiana
Chunguza miundo zaidi iliyoshinda tuzo kutoka kategoria hiyo hiyo, iliyochaguliwa kwa ubora.
