Plant Professor Ufungaji wa Chakula na Hangzhou Chancemate Tech Corp.

Muundo Plant Professor Ufungaji wa Chakula na Hangzhou Chancemate Tech Corp. ni mshindi mashuhuri wa tuzo ya kifahari ya 2023 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.

ShabaUfungashaji· 2023

Plant Professor Ufungaji wa Chakula

na Hangzhou Chancemate Tech Corp.

Mteja: Shanghai Jiashang Information Technology Co., LTD

Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Ufungashaji

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Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #149013

Tembelea Tovuti Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Plant Professor Ufungaji wa Chakula

Plant Professor ni mfululizo wa ufungaji kwa chapa ya chakula chenye msingi wa mimea inayolenga watumiaji wachanga wa mijini nchini China. Mfululizo huu unajumuisha mikate laini ya dumpling, jeli na kahawa. Mtindo wa taswira bapa unaunganisha mfululizo mzima na kuchanganya taarifa za viungo na kalori katika mfumo mmoja wa utambuzi. Michoro ya kifananishi na michoro ya kufikirika imepangwa kwa mpangilio ulio huru kimakusudi ili kuunda hali ya utulivu. Lebo zilizo mbele zinaonyesha chapa, bidhaa, na uwiano wa viungo. Masanduku madogo yametengenezwa kwa karatasi inayoweza kutumika tena kwa kutumia vifaa vya uchapishaji vinavyohifadhi mazingira na yanafaa kutoshea kwa urahisi kwenye mfuko.

Utambuzi

Kuhusu Tuzo ya Shaba ya A' Design Award

Plant Professor Ufungaji wa Chakula ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Plant Professor Ufungaji wa Chakula inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Plant Professor Ufungaji wa Chakula hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: Plant professor is a plant based food brand aimed at young urban users in China. Made of plant base, the series of food packages includes light dumplings, jelly and coffee. The design is based on a flat visual style, integrating product ingredients, calories and other elements to create a unified visual identification symbol. Deliberately disorderly arrangement presents a sense of freedom and casualness, attracting the target users.
Vipimo na Ufungashaji: Dumplings: 230*41*61mm
Jelly: 124*80*24mm
Coffee: 155*100*15mm
Lebo: Food packaging, plant based food, serialized packaging, fashion packaging, Young generation
Teknolojia ya Uzalishaji: Recyclable paper, environmentally friendly printing materials
Changamoto ya Ubunifu: The challenge in the design process was to emphasize the youth factor and highlight the low calorie feature. Therefore, the packaging design uses visual elements including figurative patterns, abstract graphics, and arrows representing calorie drops. Abstract graphics and figurative graphics are interleaved, showing a sense of freedom and casualness, creating a relaxed and pleasant atmosphere, attracting the resonance of target customers.
Utafiti: The design team did a lot of research on the current light food. Common light food packaging uses the modern design techniques, highlighting the rational, professional and rigorous characteristics of products. The packaging design of Plant Professor is closer to the snack property. In addition to the preservation of modern vision, it adds the charm of products with more relaxed and comfortable elements.
Msukumo: Based on vegetable protein, this range of food is designed to appeal to young urban women who care about fashion, healthy eating and freshness. Therefore, the design goal of the serialized packaging is to establish a unique visual identity system, which can convey a relaxed and healthy lifestyle to consumers and attract the target users to purchase.
Muda wa Mradi: The project was designed and developed in Shanghai, China in February 2022 and will be launched in China in August 2023.
Mtiririko wa Uendeshaji: The product label, brand identity, and ingredient ratio are displayed on the front of the product in the form of labels, so that users can quickly obtain relevant information. In addition, the alternating arrangement of food photos and graphics provides a balance between appetite and fashion. And the compact packaging is convenient for users to carry in the carry on bag, covering business trips, travel, picnic and other common life scenes of modern urban users.
Wanatimu: Jin Xie