Muundo AI Conversational Banking Programu ya Benki ya Simu ya Mkononi na Uxda ni mshindi mashuhuri wa tuzo ya kifahari ya 2023 Tuzo ya Dhahabu ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Teknolojia ya Simu, Programu na Programu.
DhahabuSimu· 2023
AI Conversational Banking Programu ya Benki ya Simu ya Mkononi
na Uxda
Mteja: Uxda
Mshindi wa Tuzo ya Dhahabu ya A' Design Award katika Kategoria ya Simu
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #148799Muundo
Kuhusu AI Conversational Banking Programu ya Benki ya Simu ya Mkononi
Bella ni programu ya benki ya simu ya mkononi inayotumia kiolesura cha mazungumzo. Huduma za kibenki zinatolewa kupitia mazungumzo ya maandishi na amri za sauti badala ya menyu na vitufe. Wateja wanaweza kuangalia salio la akaunti, kufanya malipo, kuweka akiba, kuwekeza, kutoa michango na kuomba ushauri wa kifedha kwa kuandika au kusema maagizo rahisi. Programu hii huthibitisha kila ombi kabla ya kulitekeleza, na msaidizi pepe husaidia katika shughuli zinazohusiana za maisha ya kila siku. Muundo huu unalenga kufanya huduma za kibenki ziwe za kawaida zaidi, zinazofikika kwa urahisi na zenye urahisi kwa matumizi ya kila siku.
Utambuzi
Kuhusu Tuzo ya Dhahabu ya A' Design Award
AI Conversational Banking Programu ya Benki ya Simu ya Mkononi ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. AI Conversational Banking Programu ya Benki ya Simu ya Mkononi inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. AI Conversational Banking Programu ya Benki ya Simu ya Mkononi huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- This conversational banking mobile app uses natural language interactions, such as text-based chat or voice commands, to deliver banking services. Services include checking account balances, making payments, and getting financial advice through a chatbot, and even a lifestyle virtual assistant. The goal of the conversational banking app is to make banking more convenient and accessible for customers by allowing them to interact in a way that feels more natural.
- Vipimo na Ufungashaji
- When designing the user experience for this AI-powered financial product, our goal was to evoke feelings of futurism, curiosity and innovation. We wanted to create an emotional and philosophy-driven design that exudes sophistication and balance. To achieve a unique result, we drew inspiration from Bella's visionaries. They sought to infuse the product with the colors of a Los Angeles sunrise, the ambience of Florence's Duomo Cathedral and even the peacefulness of Japanese Zen gardens. By drawing inspiration from outside the banking world, together we were able to bring fresh perspectives to the digital product and create a truly unique user experience.
- Lebo
- mobilebanking, chatgptbanking, bankingapp, aibankingapp, ux, cx
- Teknolojia ya Uzalishaji
- Users can quickly initiate banking transactions through the AI chatbot or Siri-like request by simply saying or typing in the needed action. The app processes the request, confirms with the user, and executes it. Service also provides innovative conversational ways for users to save, invest, donate, and perform other financial actions, such as automatically donating a portion of their travel expenses to green funds or purchasing a fraction of a company's stock every time they purchase at a specific retailer.
- Changamoto ya Ubunifu
- Mobile banking apps are typically built upon a series of menus and buttons, but the Bella team required something entirely different: full-range banking services through a conversational interface. But, unlike the usual chat services, they did not want messaging clouds, standard navigation or other familiar elements; they wanted something fundamentally different. They challenged the UXDA team to create a never-before-seen banking interface and full-range retail banking services. After the initial research, we understood that this was one of the first attempts to create full-featured, AI-powered conversational banking.
- Utafiti
- Bella demonstrates the potential for using conversational banking AI and machine learning solutions to provide new types of banking enriched with personalized, contextual responses that establish an emotional bond with users. We tried to dive deeper into digital human behavior to find a new edge for the banking experience. This required courage and an innovative approach to combine cutting-edge technology with a design rooted in beauty, love and empathy. This is an example of how disruptive AI technologies, could be integrated into the banking experience with the help of customer-centered UX design.
- Msukumo
- AI-powered solutions could fuel new types of products in banking, more personalized and connected to users, but integrating innovative technologies often causes complications in terms of user experience. And here, the methods of financial UX design are very effective, as they help to imagine the unimaginable and create a digital solution, focusing on users' needs. Our client approached us with a mission to infuse love into finance through a conversational banking.
- Muda wa Mradi
- Project started in November 2019 and finished in November 2020
- Mtiririko wa Uendeshaji
- As the world becomes increasingly accustomed to interacting with AI-powered interfaces and chatbots, the bar for usability in products has been raised. The client team, dared to become the pioneers of conversational banking and wanted to make their product feel revolutionary in order to truly stand out. Bella’s founders aimed to design their app as the heart and soul of their brand, to fulfill their mission and bring a breath of fresh air to the industry. They set out to bridge the emotional gap and break down the barriers of traditional user experience models by treating users like family members.
- Wanatimu
- Alex Kreger | UX Strategist
Linda Zaikovska-Daukste | UX Strategist
Inese Zepa | Lead UX Architect
Santa Paegle | UX Architect
Andrew Yeliseyev | Art Director
Dmitry Kustov | Lead UI Designer - Haki za Picha
- UXDA LLC
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