Muundo Centrestage 2021 Nafasi ya Hafla na Jason Cheung ni mshindi mashuhuri wa tuzo ya kifahari ya 2023 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Hafla na Matukio.
FedhaHafla· 2023
Centrestage 2021 Nafasi ya Hafla
na Jason Cheung
Mteja: Hong Kong Trade Development Council
Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Hafla
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #141211Muundo
Kuhusu Centrestage 2021 Nafasi ya Hafla
Centrestage 2021 ni nafasi ya hafla ya utangulizi iliyoundwa kwa ajili ya hafla ya biashara ya mitindo huko Hong Kong. Nafasi hiyo ya mita za mraba 600 ilitumika kwa mapokezi ya ufunguzi, maonyesho ya mitindo na, katika hali ya kawaida, uzoefu wa sauti na picha. Dhana hiyo, iliyopewa jina la Chapter Infinity, ilipata msukumo kutoka kwa michoro ya nafasi zisizowezekana. Skrini za LED zilizoning'inizwa, ngazi inayoelea, kioo cha infinity na tabaka zinazopishana za wavu, kioo na akriliki huunda mandhari hiyo. Vitu vyote vilitengenezwa kabla nje ya eneo la ujenzi ili kuwezesha usimikaji wa siku tatu. Fremu za alumini zinazoweza kutumika tena na mazulia yanayoweza kuoza kwa asili yalitumika.
Utambuzi
Kuhusu Tuzo ya Fedha ya A' Design Award
Centrestage 2021 Nafasi ya Hafla ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Centrestage 2021 Nafasi ya Hafla inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Centrestage 2021 Nafasi ya Hafla ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- Returning as a physical format, the organiser for the 6th edition annual event Centrestage asked for a 600m2 multifunctional introductory space design to uplift the overall ambiance of the show. The space was used for opening receptions, fashion presentations as well as an introductory experience area in default mode. Under the concept Chapter Infinity a dreamlike, futuristic multimedia, audio experience was developed to welcome visitors.
- Vipimo na Ufungashaji
- Outside the Hall entry sits a 5m wide x 3.5m high LED screen, the walls are cladded with 3mm corrugated acrylic sheets and LED tubes. Inside the hall a15m(w) x 36m(l)x 5m(h) introductory space with 8 LED screens of varying size are suspended within the space. Overlapping planes of various materials such as mesh, mirror and clear acrylic cladded on metal frames suspend in the space. A 1.5m (w) floating MDF staircase hangs in the central space on a 7m(h) AV rig. At the rear wall a 3m x 3m concave infinity mirror followed by five 1.8 m(w) x 3m(h) LED neon lit arches completed the experience.
- Lebo
- Centrestage, Hong Kong, Fashion Event, Chapter Infinity, Introductory Space, HKTDC, Exhibition Design, Futuristic, Dreamlike, Multifunctional.
- Teknolojia ya Uzalishaji
- Due to the tight 3-day set up, all items were prefabricated and tested off site prior to being reassembled onsite. These includes the recessed infinity mirror cube backdrop and the hanging LED screens and floating staircase. All the walls were made from reusable aluminium structural frames covered with mirror, mesh, polycarbonate and acrylic sheet finish. The audio-visual equipment, LED boxes and LED screens and silver balloons props were hired. To be more sustainable in the overall production biodegradable carpets was used.
- Changamoto ya Ubunifu
- The biggest challenge was translating the Chapter Infinity concept into a spatial design. Through research the team was inspired by M.C. Escher famous Relativity woodcut print of impossible spaces. From this, a rationalised futuristic dreamscape version was developed for the introductory space. Aptly adopting floating stairs, dynamic transparent reflective planes and an area for infinite reflection completed the hardware for the space. The spatial experience design was completed by a series of bespoke videos content highlighting various fashion inspiration.
- Utafiti
- The Chapter infinity concept was a calling to the industry to further innovate on the infinite opportunity in a post pandemic era. Leading us to research on how fashion has accelerated beyond the conventional physical realm towards a digital one from online games to social media. With so many influences we were drawn towards the aptly inspirational impossible sketches of infinity and impossible spaces by M.C. Escher. This led us to challenge ourselves to develop a modern adoption of an impossible space. Resulting in a dreamlike futuristic direction to develop the introductory space.
- Msukumo
- Centrestage is a premium event platform for discovering Asia’s latest upcoming fashion brands. The concept of Chapter Infinity was to evoke the fashion industry to think about new infinite possibilities both digitally and physically to overcome the recent challenges. Inspired by the artist M.C Esher work, a futuristic dreamlike adaptation of this was developed for the introductory space.
- Muda wa Mradi
- The duration for the project took 3 months from initial briefing to onsite completion. It was launched on the 10th of September 2021 and ran for 4 days. Limited to only 3 days for the onsite set up. CENTRESTAGE was located at the Hong Kong Conference and Exhibition Centre HKCEC in Wan Chai, Hong Kong.
- Mtiririko wa Uendeshaji
- The first impression of the Chapter Infinity concept starts with motion graphic on a large LED outside the concourse entry. Inside the hall a 5m (h) x 6m (w) transparent LED screen creates a selfie-taking holding area, The next section is the multi-functional section of the introductory space containing a supersize LED neon lettering of CENTRESTAGE as a backdrop, a central floating staircase, and an infinity mirror box. In default mode this section is an audio-visual spatial experience, otherwise it can be hired out for mini fashion parades open receptions, branding lectures.
- Wanatimu
- HKTDC Creative Department
Imedhaminiwa
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