Muundo Transam Carriers Utambulisho wa Chapa na Maksim Zinchuk ni mshindi mashuhuri wa tuzo ya kifahari ya 2022 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.
ShabaMchoro· 2022
Transam Carriers Utambulisho wa Chapa
Mteja: NUMZ Graphics
Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mchoro
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #139409Muundo
Kuhusu Transam Carriers Utambulisho wa Chapa
Transam Carriers ni utambulisho wa chapa ulioundwa kwa ajili ya mtoa huduma za usafirishaji na ugavi ulioko Toronto, Kanada. Utambulisho huu umejengwa kuzunguka Zubr, au Nyati wa Ulaya, mnyama kutoka Ulaya Mashariki anayeashiria upekee na nguvu. Kichwa cha mnyama huyo kimewekwa ndani ya pembetatu, na fonti maalum yenye mwelekeo wa mteremko inatoa nembo mwonekano wenye mchangamko. Njano na nyeusi ni rangi kuu mbili zinazotumika. Mtindo huu umetumika kwenye malori ya kampuni, tovuti, mitandao ya kijamii, vifaa vya ofisi, matangazo na bidhaa za kutangaza. Pembetatu za njano kwenye michoro zinaifanya chapa hii kutambulika kwa urahisi ndani ya sekta hiyo.
Utambuzi
Kuhusu Tuzo ya Shaba ya A' Design Award
Transam Carriers Utambulisho wa Chapa ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Transam Carriers Utambulisho wa Chapa inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Transam Carriers Utambulisho wa Chapa hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- Transam Carriers Inc. is a leading transportation and logistics provider based in Toronto, Ontario, serving both Canada and the United States. The growing competition and truck driver shortage in the trucking industry of North America required the company to pay extra attention to its brand appearance. These market conditions led Transam Carriers to the decision to expand its marketing activity and redesign the brand. The current visual identity is the third update of its style in 16 years.
- Vipimo na Ufungashaji
- In addition to the Zubr symbol, there are two primary colors, yellow and black, as well as a unique font that were used to make the brand pop up. The head of the animal was fit into a triangle, which, with the slanted font, creates a dynamic look for the logo.
- Lebo
- logo, symbol, visual identity, branding, corporate identity, graphic design, Canada, NUMZ Graphics
- Teknolojia ya Uzalishaji
- The style dictated by the logo has been successfully implemented on the corporate trucks, website, social media, stationery, advertising, and promotional products. Using yellow triangles in the graphics became very recognizable among the industry professionals.
- Changamoto ya Ubunifu
- Designing a brand is a big responsibility and we are lucky when we are trusted. Even though it is a very interesting job, to combine all the ideas and requirements into one graphic element that should look beautiful, be unique, and stay modern is a big challenge. Eventually, we developed 3 different concepts and after several iterations, we came to what we have.
- Utafiti
- To make a unique logo, we have analyzed major competitors on the subject of their appearance and color preferences. We have also conducted a survey inside the company and, based on the experience of the company’s experts, have built a website that aimed to engage the truckers and potential clients.
- Msukumo
- The roots of the brand grow from Eastern Europe where the rare animal Zubr, or European Bison, is the biggest animal, symbolizes uniqueness and power. It has a very similar look to American Bison. For Native Americans, the Bison was also quite sacred and respected. Transam Carriers began using the Bison image starting from the second logo version to convey the spirit of its brand.
- Muda wa Mradi
- The project started in September 2017. Designed and currently supported by NUMZ Graphics.
- Mtiririko wa Uendeshaji
- We believe that as each person has its own personality, each business should have its unique identity. As a design studio, our obligation was to endow the brand characteristics that go in line with the corporate idea and people that interact with the brand. We have achieved this by using the stylized Zubr symbol, individually designed fonts, colors, and corresponding graphics.
- Wanatimu
- Designer: Maksim Zinchuk
- Haki za Picha
- Maxim Zinchuk, NUMZ Graphics
Imedhaminiwa
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