Muundo Meiyitian Kifungashio Mahiri na Chong Peng ni mshindi mashuhuri wa tuzo ya kifahari ya 2022 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.
ShabaUfungashaji· 2022
Meiyitian Kifungashio Mahiri
na Chong Peng
Mteja: Yili Group
Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Ufungashaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #139341Muundo
Kuhusu Meiyitian Kifungashio Mahiri
Meiyitian ni muundo wa kifungashio mahiri unaounganisha kifurushi kilichochapishwa na ulimwengu wa kidijitali wa chapa. Kifungashio hubeba wahusika wa pande mbili na tatu wanaotokana na msemaji wa chapa, na kuunda taswira ya kitakwimu ya chapa. Watumiaji hukagua wahusika hao kwa kutumia programu ya simu na kuingia katika ulimwengu wa kidijitali ulioundwa na chapa hiyo. Ndani ya ulimwengu huo wa kidijitali, michezo shirikishi na mfumo wa kubinafsisha mwanasesere hutolewa, na zawadi zinaweza kukusanywa. Lengo ni kujenga uhusiano wa karibu zaidi kati ya chapa na watumiaji vijana.
Utambuzi
Kuhusu Tuzo ya Shaba ya A' Design Award
Meiyitian Kifungashio Mahiri ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Meiyitian Kifungashio Mahiri inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Meiyitian Kifungashio Mahiri hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- By extracting the characteristics of the brand spokesperson, it designs the new 2D and 3D dolls, build up the brand IP. We have developed online interactive games and doll customization system.
- Vipimo na Ufungashaji
- Width65mmxDepth65mmxHeight220mm
- Lebo
- Virtual brand world,Smart and connected,Brand IP design
- Teknolojia ya Uzalishaji
- Mobile Internet AI technology
- Changamoto ya Ubunifu
- In the new trend of "meta-universe", "MEIYITIAN" have developed online interactive games and doll customization system. With the new AI technology,consumers can enter the virtual brand world. Moreover,they can also play interactive games to get rewards or DIY ideas, eventually,these experiences will form data to bring more positive feedback for consumers and maintain the intimate relationship between the brand and consumers.
- Utafiti
- With the rising of the "meta-universe" concept, the youth of "Generation Z" in China has spent more and more time exploring the virtual world,so some of the rules applied in brand packaging design for brands fail to keep up with the exploration spirits of the"Generation Z". Moreover, it is increasingly hard to resonate with them.
- Msukumo
- The core idea behind packaging design is to interact with consumers through new AI technologies. When consumers scan the packaging image, they can enter the virtual world created by the brand and started games or other activities,then strengthen the emotional link between the brand and consumers.
- Muda wa Mradi
- The project started in August 2021 in China
- Mtiririko wa Uendeshaji
- Consumers enter the virtual brand world by scanning the characters on the package through APP
- Wanatimu
- Project director：Susie Liu
Creative director：Chong Peng
Design: Pesign Team
Imedhaminiwa
Gundua Zaidi ya Designers.org
Gundua bidhaa, huduma na fursa kutoka kwa washirika wetu wa matangazo.
Zaidi ya Kuchunguza
Miundo Inayohusiana
Chunguza miundo zaidi iliyoshinda tuzo kutoka kategoria hiyo hiyo, iliyochaguliwa kwa ubora.
