Bank of England Utambulisho wa Maono na Matteo Ruisi and Peter McCabe

Muundo Bank of England Utambulisho wa Maono na Matteo Ruisi and Peter McCabe ni mshindi mashuhuri wa tuzo ya kifahari ya 2022 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.

FedhaMchoro· 2022

Bank of England Utambulisho wa Maono

na Matteo Ruisi and Peter McCabe

Mteja: Bank of England

Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mchoro

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Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #138983

Tembelea Tovuti Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Bank of England Utambulisho wa Maono

Kubuni kwa benki kuu kunamaanisha kupata usawa kati ya habari za kiufundi na nyeti, matokeo yanayoongozwa na wafanyakazi, mawasiliano ya jumla yenye kuvutia, na mfululizo wa kanuni. Hii si rahisi kufikia na inategemea mienendo ya ndani nyororo. Utambulisho mpya umetengenezwa pamoja na watu watakaoutumia, ukizingatia vipengele vyote vya mawasiliano. Unalenga kufikia umma mpana zaidi kwa mbinu inayofikiwa, husika, yenye muundo, na ya kipekee. Kanuni hizi muhimu zimetumika kama mwelekeo wa kubuni kwa rasilimali zote za kuonekana.

Utambuzi

Kuhusu Tuzo ya Fedha ya A' Design Award

Bank of England Utambulisho wa Maono ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Bank of England Utambulisho wa Maono inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Bank of England Utambulisho wa Maono ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: The new visual identity for the Bank of England has been designed following four key principles: accessibility, relevance, structure, distinctiveness.
The new logo is designed with a dyslexia friendly type. The Britannia seal is more welcoming and inclusive. Colours are inspired by the notes. Photography depicts the design of the Bank's notes. Charts and diagrams have been created together with wider staff.
Accessibility charities have been consulted at different stages.
Vipimo na Ufungashaji: Not applicable
Lebo: Accessible, relevant, structured, distinctive, optimised, simple, balanced
Teknolojia ya Uzalishaji: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, Frontify.com, HTML and CSS.
Changamoto ya Ubunifu: The biggest challenge was to define an effective balance between accessible contents, very technical and sensitive information, staff-led outputs, chart design, and engaging general communications.
The project has been entirely managed in-house, to get the opportunity to involve wider staff in delicate aspects of the design process. This approach has guaranteed the simplification and optimisation of the design process.
Utafiti: The most effective way for the Bank to be understood lies in the accessibility aspect. The content the Bank produces is very technical, and difficult to understand. Sometimes even for a trained audience.
Accessibility experts have been involved at different stages. They've contributed to the definition of a creative strategy and a design solution that improves the readability of the Bank contents, especially regarding charts.
Msukumo: The Bank of England has recently embraced new forms of communicating. Its vision is to be open, inclusive, and straightforward to reach a wider audience. However, it is hard to conjugate staff-led technical outputs and general communications in a manner that the visuals meet the vision consistently.
To solve that, the visual identity has been brought more in line with the Bank's values, purpose, and mission to get closer to the public it serves.
Muda wa Mradi: The project started in 2020 during the pandemic, and it has been entirely done remotely. This has facilitated interaction with all relevant teams.
It has been published on 3 March 2022.
Mtiririko wa Uendeshaji: The new visual identity system has been designed in collaboration with Bank of England staff. This has greatly benefited the effectiveness of the design outputs.
Logo, colours, and typography has been designed to be relevant, distinctive, and accessible, especially for colour-blind people and people with dyslexia.
A comprehensive online brand portal has been created for staff and designers to use.
The Bank produces thousands of charts every year, therefore a one-size-fits-all template for the charts has been designed.
A new CSS has been introduced to enhance accessibility.
Wanatimu: Lead Designer: Matteo Ruisi
Designer: Peter McCabe
Haki za Picha: Image #2: Illustrator Chris Mitchell
Image #3: Photographer Lee Funnell
Video Credits: Nicholas Flanagan
Copyrights The Governor and Company of the Bank of England. All Rights Reserved.